Amazon asked some advertisers to increase spend on Prime Day by at least 100%

Amazon doesn’t just make money from product sales on Prime Day: advertising will earn it a ton of cash too. Last year, Amazon Prime Day broke records for the e-commerce giant, with people buying more than 100 million products during the 36-hour sale starting July 16. Debbie Ellison, the chief digital officer at marketing agency Geometry U.K., said that one of its clients was asked to at least double its ad spend for Prime Day. “But what they are seeing is that if they do start to invest more hea


Amazon doesn’t just make money from product sales on Prime Day: advertising will earn it a ton of cash too. Last year, Amazon Prime Day broke records for the e-commerce giant, with people buying more than 100 million products during the 36-hour sale starting July 16. Debbie Ellison, the chief digital officer at marketing agency Geometry U.K., said that one of its clients was asked to at least double its ad spend for Prime Day. “But what they are seeing is that if they do start to invest more hea
Amazon asked some advertisers to increase spend on Prime Day by at least 100% Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: lucy handley
Keywords: news, cnbc, companies, amazon, 100, ads, increase, spend, advertisers, day, sales, asked, told, prime, products, advertising


Amazon asked some advertisers to increase spend on Prime Day by at least 100%

Amazon doesn’t just make money from product sales on Prime Day: advertising will earn it a ton of cash too. Last year, Amazon Prime Day broke records for the e-commerce giant, with people buying more than 100 million products during the 36-hour sale starting July 16. In 2019, the shopping event on July 15 and 16 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told CNBC. Amazon made $2.72 billion in its “other” segment in the first-quarter of the year, consisting primarily of advertising sales, though the growth rate in revenue slowed compared to the same period last year. Debbie Ellison, the chief digital officer at marketing agency Geometry U.K., said that one of its clients was asked to at least double its ad spend for Prime Day. “One of our CPG (consumer packaged goods) clients was asked recently by Amazon to increase its budget by a minimum of 100% to ensure that it did not lose market share during this key sales period. In the case of this client, its products are not natural deals for Prime Day so taking part would only reduce their overall margin,” she told CNBC by email. Geometry advised the client not to increase its ad spend for the shopping event.

“Brands which over-invest in ad spend during Prime Day tend to sit in the electronic & computing and beauty & personal care categories, where they typically achieve between a 50% and 60% sales uplift during this time,” Ellison added. Companies can advertise on Amazon in a few ways, including sponsored listings in search results (like Google’s paid-for search results, labeled ‘Ad’) or with display ads or videos that run the full width of the site. Amazon also has a “demand-side platform,” (DSP) software that automatically chooses the most relevant ads to show shoppers, as well as where they are placed. Brands using the DSP can have ads appear on other sites owned by Amazon, such as movie database IMDb. Jim Cridlin, global head of innovation at media agency Mindshare, noted that Amazon will boost the visibility of advertisers who spend more on the platform — and those who push people to its deals on Amazon via advertising elsewhere. But while Amazon’s pitch to advertisers has got “more sophisticated,” Mindshare has not yet seen the level of “additional support” advertisers provide Alibaba around Singles’ Day, he told CNBC by email. “We are starting to see advertisers (to whom Amazon is a critical partner) doing more on their owned and social channels to support the sales event,” he added.

Advertising is becoming “a far more crucial” part of a company’s overall sales performance on Amazon, according to Malcolm Pinkerton, vice-president of ecommerce and digital insights at Kantar. While Prime Day is an opportunity for Amazon to encourage more ad spending, businesses are using it strategically, by promoting exclusive offers or launch products, he told CNBC by phone. “But what they are seeing is that if they do start to invest more heavily through Amazon advertising, there’s a noticeable halo effect after Prime Day,” he added. Sellers are likely to increase budgets for sponsored listings, according to Jake Schwarzbaum, co-founder of Velocity Sellers, a company that helps businesses sell on Amazon. He also expects companies that have invested in Amazon Storefronts, a new part of the site that highlights small businesses, and those with extra product information — known as A+ Content — to do well this year. “Prime Day is not about profit for Amazon sellers. It is primarily an opportunity for new product introductions, expanding online market share, as well as helping sellers find new customers to increase brand loyalty,” he told CNBC by email.

Toys, beauty, computing, apparel and kitchen goods were the most-shopped on Amazon during Prime Day in 2018 and some of them are also products that Amazon sells under its private label brands. People can buy AmazonBasics USB cables and water filter cartridges or fashion under its Find by Amazon label, for example, although in April it scaled down promotions of private-label brands following regulatory scrutiny and calls of unfair advantage. “Brands should focus on pushing products that do not directly compete with Amazon’s or promote those products on other platforms,” said Inbal Lavi, chief executive of marketing company Webpals Group, in an email to CNBC. She advocated using Amazon’s lighting deals and coupons features to encourage people to shop. As well as heavily promoting Prime Day on its website, Amazon is also investing in ads of its own — some of which will appear on Google Shopping, Google’s retail search function. While this means Amazon is paying to advertise with Google, the online traffic that goes back to Amazon means it is likely to benefit because people will click on ads on its website. Amazon had not responded to CNBC’s request for comment at the time of publication.


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: lucy handley
Keywords: news, cnbc, companies, amazon, 100, ads, increase, spend, advertisers, day, sales, asked, told, prime, products, advertising


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Stocks making the biggest moves premarket: Facebook, Amazon, Gilead, Boeing, GE & more

Check out the companies making headlines before the bell:Facebook – Facebook is reportedly close to settling with the Federal Trade Commission by paying a $5 billion fine. ET and Jefferies analysts said the event will see Amazon add more Prime members despite a hike in its annual fee. Gilead Sciences – The drugmaker is investing $5.1 billion to increase its stake in Belgian-Dutch biotech firm Galapagos. Gilead will also expand its partnership with Galapagos, agreeing to develop and commercialize


Check out the companies making headlines before the bell:Facebook – Facebook is reportedly close to settling with the Federal Trade Commission by paying a $5 billion fine. ET and Jefferies analysts said the event will see Amazon add more Prime members despite a hike in its annual fee. Gilead Sciences – The drugmaker is investing $5.1 billion to increase its stake in Belgian-Dutch biotech firm Galapagos. Gilead will also expand its partnership with Galapagos, agreeing to develop and commercialize
Stocks making the biggest moves premarket: Facebook, Amazon, Gilead, Boeing, GE & more Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: peter schacknow, fred imbert
Keywords: news, cnbc, companies, amazon, stocks, biggest, making, neutral, billion, premarket, despite, valuation, buy, downgraded, moves, share, gilead, facebook, boeing, underperform, ge, market, gas


Stocks making the biggest moves premarket: Facebook, Amazon, Gilead, Boeing, GE & more

Check out the companies making headlines before the bell:

Facebook – Facebook is reportedly close to settling with the Federal Trade Commission by paying a $5 billion fine. The Federal Trade Commission has been conducting a probe of Facebook’s privacy practices.

Amazon.com – Amazon.com has kicked off its fifth annual “Prime Day,” which this year is extending to 48 hours. The event began at 3 a.m. ET and Jefferies analysts said the event will see Amazon add more Prime members despite a hike in its annual fee.

Gilead Sciences – The drugmaker is investing $5.1 billion to increase its stake in Belgian-Dutch biotech firm Galapagos. Gilead will also expand its partnership with Galapagos, agreeing to develop and commercialize its drugs over a 10 year period.

Boeing – Boeing’s 737 Max jet could remain grounded into 2020, according to government and industry officials who spoke to The Wall Street Journal. American Airlines extended its cancellations of flights involving the jet into early November, the fourth time it’s done so.

General Electric – The stock was downgraded to “neutral” from “buy” at UBS, which cites valuation, a decline in interest rates, and ongoing power market weakness.

Carrizo Oil & Gas – The oil and gas company will be acquired by Callon Petroleum in an all-stock transaction valued at $3.2 billion, or $13.12 per Carrizo share. That represents a 24% premium to Carrizo’s Friday closing price of $10.50.

Tiffany – Tiffany was downgraded to “neutral” from “buy” at Citi, based on concerns about near-term dynamics despite what Citi sees as good long-term moves by management at the luxury goods retailer.

Crocs – Crocs was upgraded to “overweight” from “neutral” at Piper Jaffray, based on the belief that the shoe maker has been seeing solid traffic.

Molson Coors – Bank of America/Merrill Lynch downgraded the beer brewer to “underperform” from “buy” and cut its price target for the stock to $50 per share from $70. The firm is concerned that Molson Coors will have to increase spending to stabilize market share for core brands and accelerate investments in premium segments.

International Speedway, Speedway Motorsports – Both stocks were both downgraded to “underperform” from “market perform” at Wells Fargo, which points to a lack of upside potential given takeover offers in play for both race car track operators. The report also notes that Nascar’s popularity is “maturing” and that aging infrastructure will require substantial investment.

Slack Technologies – Slack was rated “overweight” in new coverage at Barclays on revenue growth prospects, despite what it calls a “demanding” valuation for the enterprising message system provider.

Sealed Air – Sealed Air was downgraded to “underweight” from “sector weight” at KeyBanc, which points to wake volume trends for the industrial gas maker as well as the degree of balance sheet leverage.


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: peter schacknow, fred imbert
Keywords: news, cnbc, companies, amazon, stocks, biggest, making, neutral, billion, premarket, despite, valuation, buy, downgraded, moves, share, gilead, facebook, boeing, underperform, ge, market, gas


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Here’s what to buy on Amazon Prime Day

The 48-hour Amazon Prime Day extravaganza began at 3 a.m. Monday ET, with more than 1 million deals being offered to members, including intermittent “lightning deals.” For example, the Toshiba HD 43-inch Fire TV Edition Smart TV is now $179.99, a $120 savings, while supplies last. (Prime members who haven’t tried Kindle Unlimited can get the first three months of unlimited reading free when they sign up, according to RetailMeNot.) Last year, one of Amazon’s best-selling Prime Day items was a six


The 48-hour Amazon Prime Day extravaganza began at 3 a.m. Monday ET, with more than 1 million deals being offered to members, including intermittent “lightning deals.” For example, the Toshiba HD 43-inch Fire TV Edition Smart TV is now $179.99, a $120 savings, while supplies last. (Prime members who haven’t tried Kindle Unlimited can get the first three months of unlimited reading free when they sign up, according to RetailMeNot.) Last year, one of Amazon’s best-selling Prime Day items was a six
Here’s what to buy on Amazon Prime Day Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: jessica dickler
Keywords: news, cnbc, companies, pantry, bonebright, thing, tv, pot, buy, heres, members, unlimited, day, amazon, target, prime


Here's what to buy on Amazon Prime Day

It’s become one of the biggest shopping events of the year, yet some discounts are better than others.

The 48-hour Amazon Prime Day extravaganza began at 3 a.m. Monday ET, with more than 1 million deals being offered to members, including intermittent “lightning deals.”

For example, the Toshiba HD 43-inch Fire TV Edition Smart TV is now $179.99, a $120 savings, while supplies last.

Nearly 8 in 10 back-to-school shoppers mark their calendars with the Amazon event, according to the National Retail Federation.

“It’s worth it if you are looking in general for something,” said Michael Bonebright, a senior blog editor at DealNews. However, “if you are looking for a very specific thing, like a computer monitor or backpack, that may not go on sale.”

Not surprisingly, Amazon devices, in particular, such as the Echo or Kindle, will be deeply discounted. (Prime members who haven’t tried Kindle Unlimited can get the first three months of unlimited reading free when they sign up, according to RetailMeNot.)

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But don’t count out home goods, Bonebright said. Last year, one of Amazon’s best-selling Prime Day items was a six-quart instant pot for $59. This year, the pot is priced at $55.99.

Shoppers can also save up to 30% on some Amazon-exclusive household items and an additional $10 off $40 pantry orders with the code “pantry,” Bonebright said.

That brings a 24-pack of Presto paper towels down to $32.89 — about $8 less than the price of Bounty at Target. Target is hosting “Deal Days” on Monday and Tuesday and is similarly pushing its in-house brands, while other major retailers like eBay are also advertising sales.


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: jessica dickler
Keywords: news, cnbc, companies, pantry, bonebright, thing, tv, pot, buy, heres, members, unlimited, day, amazon, target, prime


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Amazon is using Prime Day this year to try to win in fashion

When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. It’s using Prime Day to tout fashion deals. Typically, when it comes to selling clothes, Amazon is really good at “the boring stuff,” Wells Fargo retail analyst Ike Boruchow said. On Prime Day, Amazon is touting 30% off Calvin Klein and deals on some of its own exclusive apparel merchandise. With fashion, Amazon must figure out how to make the experien


When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. It’s using Prime Day to tout fashion deals. Typically, when it comes to selling clothes, Amazon is really good at “the boring stuff,” Wells Fargo retail analyst Ike Boruchow said. On Prime Day, Amazon is touting 30% off Calvin Klein and deals on some of its own exclusive apparel merchandise. With fashion, Amazon must figure out how to make the experien
Amazon is using Prime Day this year to try to win in fashion Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: lauren thomas
Keywords: news, cnbc, companies, amazons, apparel, items, fashion, sales, clothes, using, day, billion, amazon, try, prime, win


Amazon is using Prime Day this year to try to win in fashion

On the morning of June 25, mega-fashion influencer Arielle Charnas, who’s collected more than 1.2 million followers on Instagram and has her own clothing line Something Navy at Nordstrom, announced when Amazon’s Prime Day would be kicking off this year. It was a not-so-subtle signal about what Amazon hopes to accomplish with its annual deals extravaganza this year. It still wants to be a bigger name in fashion.

When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel and accessories globally is worth more than $1 trillion, so Amazon clearly sees there’s a lot at stake here. It’s using Prime Day to tout fashion deals. And it’s also had a slew of recent initiatives and tie-ups with fashion influencers — beyond Charnas — to show it’s trying to establish the site as a place to shop for more than just the basics. It hopes to take market share as other apparel retailers are struggling. And it hasn’t been afraid to experiment. Typically, when it comes to selling clothes, Amazon is really good at “the boring stuff,” Wells Fargo retail analyst Ike Boruchow said. Wells Fargo has estimated that Amazon generated roughly $35 billion in sales in 2018 related to apparel and footwear, out of $232.9 billion in sales overall. For context, athletic apparel retailer Lululemon brought in $3.3 billion in sales last year, while Gap Inc.’s net sales were $16.6 billion, and Costco has said it generated $7 billion in sales in 2018 from clothes and footwear. Amazon dwarfs them all, even combined. But a lot of those transactions for Amazon stem from “commoditized” clothing items like white T-shirts, jeans and underwear, according to Boruchow. Amazon’s in-house brand, AmazonEssentials, is popular for that sort of thing — selling a four-pack of women’s camisoles for $24.50, or a 10-pack of cotton crew socks for kids for $9.45.

Bezos’ vision for fashion

Amazon CEO Jeff Bezos frequently told colleagues in the early 2000s: “In order to be a two-hundred-billion-dollar company, we’ve got to learn how to sell clothes and food,” according to the book profiling Amazon’s ascent, written by Brad Stone, called “The Everything Store: Jeff Bezos and the Age of Amazon.” At that time, Bezos set his benchmark based on the size of Walmart’s sales, Stone said. Amazon surpassed $200 billion in annual sales for the first time in 2018. That figure includes revenues from its other businesses like Amazon Web Services, not just retail. Meanwhile, Walmart’s total revenue was $514.4 billion for its latest fiscal year. Amazon is trying to sell more fashionable clothes today as mall-based apparel retailers like Victoria’s Secret, Chico’s, Dressbarn-owner Ascena Retail Group and Forever 21 are closing stores and struggling to draw-in shoppers. And department store chains like J.C. Penney and Macy’s, which have historically been reliant on their apparel businesses to drive sales growth, are shrinking. It’s been estimated retail store closure announcements could reach 12,000 this year, setting a record, with many of those stemming from apparel-based businesses like Charming Charlie and Charlotte Russe. This Prime Day, which kicked off Monday at 3 a.m. ET and runs for 48 hours, will put Amazon’s latest efforts to be a bigger fashion destination to the test.

Lessons from Prime Day

Prime Day 2019 will include hot deals on staple items, like sweatshirts and socks, but also is promoting Amazon’s own fashionable items to highlight the range of clothing it offers. Ahead of Prime Day this year, Amazon was pushing deals for as much as 50% off leggings, accessories and more, Jacquelyn Cooley at analytical intelligence company 1010data said. Fashion items very well could be on the top sellers list this year, considering how the deals are panning out, she said.

On Prime Day, Amazon is touting 30% off Calvin Klein and deals on some of its own exclusive apparel merchandise.

On Monday morning, button-down shirts from Amazon’s Goodthreads line were 30% off, its own Lark & Ro dresses were 50% off, and certain Calvin Klein and Adidas merchandise was 30% off. Charnas took to social media again to tout her #PrimeDayPicks, including items from Amazon Essentials, Splendid and Rebecca Taylor. Overall, this year’s Prime Day could bring in as much as $5.8 billion in sales globally, up from an estimated $3.9 billion in sales in 2018, when the event ran for just 36 hours, according to Coresight Research.

Beyond Prime Day

But a fashion business isn’t built on a two-day sales event. Amazon has seemingly been amassing an army of fashion influencers on social platforms like Instagram, bringing with them tens of millions of followers altogether, to write posts with taglines like “I #FoundItOnAmazon.” Women including Paola Alberdi, Sierra Furtado, Emi Suzuki, Leonie Hanne and Patricia Bright each have more than 1 million followers on Instagram. Now, they all share something else in common. They’re working with Amazon to promote the platform as a fashion destination — alongside their posts about Reformation, Revolve, Channel, Rebecca Minkoff, and other trendy and luxury labels. One of Amazon’s new influencer-focused ventures called “The Drop” went live in May.

With The Drop, Amazon is partnering with fashion influencers like Bright, a U.K.-based vlogger known for posting chic looks and night-out outfits to her Instagram, and Furtado, an LA-based YouTuber known for her more laid-back style. These partners are designing limited-edition apparel and accessories collections that Amazon will then create in-house. There’s a scarcity element involved because shoppers are only given 30 hours to shop each influencer’s collection before the next one is dropped. A text alert notifies shoppers when a drop is happening. Amazon also says on its website it only makes limited quantities of each drop, so products are expected to sell out. The Drop sounds a lot like fast-fashion retailer Zara’s strategy, which has found success by never making the same thing twice, only shipping limited quantities of items to stores, and rotating inventory frequently to keep shoppers coming back again and again to flip through racks of clothes. Amazon appears to be taking its own stab at this approach.

In order to be a two-hundred-billion-dollar company, we’ve got to learn how to sell clothes and food. Jeff Bezos Amazon CEO

Amazon also has its own subscription box program akin to Stitch Fix called Prime Wardrobe, where users can pick out a handful of clothing items, try them on at home and then only pay for what they want to keep, shipping back what they don’t want. And just last month it launched an artificial intelligence tool called “StyleSnap.” Within Amazon’s app, users can either take a photo or upload an existing image of an outfit, and StyleSnap will use machine learning to “match the look” with clothes for sale on Amazon.

Making shopping fun

Still, analysts and fashion experts agree that navigating Amazon’s website for clothes often is more arduous than it is enjoyable. The website’s design isn’t desirable for discovering new things or new brands. Most people shopping on Amazon go there knowing exactly what they’re looking for. With fashion, Amazon must figure out how to make the experience more fun. There’s also reluctance for brands to partner with Amazon because they lose autonomy over pricing and marketing, founders have told CNBC. On the whole, it hasn’t been easy for Amazon to entice popular fashion brands to sell there. The majority of product listings on Amazon’s fashion page are from third parties. This is likely one of the reasons why Amazon has been incubating so many of its own apparel and accessories lines in-house. It has more than 60 today, according to tracking by TJI Research, like Core 10 for women’s leggings and sports bras, and Goodthreads for men’s khaki pants and button-down tops.

More clothing sales shifting online


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: lauren thomas
Keywords: news, cnbc, companies, amazons, apparel, items, fashion, sales, clothes, using, day, billion, amazon, try, prime, win


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Amazon workers’ Prime Day strike begins in Minnesota

Shopping with Amazon on Prime Day may mean crossing a digital picket line. Amazon workers in Minnesota and Germany are striking as Prime Day kicks off, in a stand against working conditions and wage practices. But the action in Minnesota is the first major strike of workers in the United States during the company’s annual Prime Day event. This year’s Prime Day could bring in as much as $5.8 billion in sales globally, according to Coresight Research. The strike coincides with Amazon’s Prime Day,


Shopping with Amazon on Prime Day may mean crossing a digital picket line. Amazon workers in Minnesota and Germany are striking as Prime Day kicks off, in a stand against working conditions and wage practices. But the action in Minnesota is the first major strike of workers in the United States during the company’s annual Prime Day event. This year’s Prime Day could bring in as much as $5.8 billion in sales globally, according to Coresight Research. The strike coincides with Amazon’s Prime Day,
Amazon workers’ Prime Day strike begins in Minnesota Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: jasmine wu
Keywords: news, cnbc, companies, wage, strike, minnesota, sales, companys, begins, workers, day, amazon, working, prime


Amazon workers' Prime Day strike begins in Minnesota

Shopping with Amazon on Prime Day may mean crossing a digital picket line.

Amazon workers in Minnesota and Germany are striking as Prime Day kicks off, in a stand against working conditions and wage practices. Those in Europe have staged protests during sale days in past years. But the action in Minnesota is the first major strike of workers in the United States during the company’s annual Prime Day event. It may also be a sign that the company’s increase to a $15 minimum wage last year may not be enough to satisfy workers’ needs.

This year’s Prime Day could bring in as much as $5.8 billion in sales globally, according to Coresight Research. Last year, Amazon reported that consumers worldwide purchased more than 100 million products. This is also the first time Amazon is holding the midsummer sales event since it promised to provide one-day shipping on select items to Prime members in June.

The strike is part of the workers’ continued push on Amazon to “provide safe and reliable jobs, increase respect and opportunities for advancement for the predominantly East African workforce, protect the right to organize and advocate for better working conditions, and to demand concrete action from Amazon to address critical issues like climate change,” the organizers said in a statement.

The fulfillment center workers in Shakopee, Minnesota plan to start walking out at 3 p.m. ET Monday for a six-hour period that overlaps with the morning and evening shifts. The strike coincides with Amazon’s Prime Day, which could be one of the company’s biggest sales day of the year. Some Seattle tech employees will also be attending the strike in solidarity, according to a statement from the Amazon Employees for Climate Justice.


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: jasmine wu
Keywords: news, cnbc, companies, wage, strike, minnesota, sales, companys, begins, workers, day, amazon, working, prime


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Amazon Echo is half off on Prime Day: Here’s what you can do with it

The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Daniel Berman | Bloomberg | Getty ImagesAmazon is heavily discounting its Amazon Echo products for Prime Day, which runs through 2:59 a.m. Wednesday ET. Before we get started, make sure you have the Amazon Alexa app for iPhone or Android. Call people with EchoYou can use the Amazon E


The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Daniel Berman | Bloomberg | Getty ImagesAmazon is heavily discounting its Amazon Echo products for Prime Day, which runs through 2:59 a.m. Wednesday ET. Before we get started, make sure you have the Amazon Alexa app for iPhone or Android. Call people with EchoYou can use the Amazon E
Amazon Echo is half off on Prime Day: Here’s what you can do with it Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: todd haselton
Keywords: news, cnbc, companies, echo, app, half, button, alexa, menu, ask, heres, timer, day, say, uber, amazon, prime


Amazon Echo is half off on Prime Day: Here's what you can do with it

The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Daniel Berman | Bloomberg | Getty Images

Amazon is heavily discounting its Amazon Echo products for Prime Day, which runs through 2:59 a.m. Wednesday ET. The cheapest model, the Echo Dot, is only $22 (it’s usually $50), while the full-sized model is only $50 (it’s usually $100). If you’re on the fence, realize that you can do a lot more with the Echo than just asking Alexa the weather. You can use an Echo for many things, including calling people, booking an Uber, ordering stuff from Amazon and even setting it up to double as an in-home intercom if you own several devices. Before we get started, make sure you have the Amazon Alexa app for iPhone or Android. You’ll be using that app to take advantage of some of the tricks in this guide. Here is a bunch of fun things you can do with the Echo.

Call people with Echo

You can use the Amazon Echo to call phone numbers or anyone with an Amazon Echo. To call a phone number, you’ll first want to make sure that person is in your Alexa address book. To check: Open the Amazon app

Tap the menu button then tap “Contacts.” Once you’ve confirmed someone is in your address book, you can call them by asking Alexa to call a specific person’s phone or Echo. Here are the commands to try. (I put my own name in, but swap it out for the person you’re trying to call): “Call Todd Haselton’s Mobile.”

Or you can call your contact’s Echo by saying “Call Todd Haselton’s Echo.”

Send voice messages

You can send voice messages to friends or family with an Echo, too. It’s kind of like leaving a voicemail, but your friends will get an alert on their Echo that they have a new voice message. Then, when they see the alert, they can ask their Echo to play it. To send a voice message: Say “Alexa, send a voice message to Todd Haselton.”

Speak your message.

Alexa will confirm you want to send the message.

Say “Yes.”

If you’ve received a message, say “Alexa, listen to my messages.”

Use your Echo as an in-home intercom

Source: Amazon

If you have multiple Echos around your house, you can use them as an in-home intercom system. You might want to do this to call the kids down to dinner, for example. Here’s how to do that: Say “Alexa make an announcement.”

Speak your announcement by saying something like “Hey everyone, dinner’s ready!”

Alexa will make an announcement to all of the Echos in your house with the message you spoke.

Book an Uber or Lyft with your Echo

If you’re at home and want to get a ride somewhere, you can ask Alexa to get you an Uber or a Lyft. You need to install either the Uber or Lyft skill first. Here’s how to book a ride with Echo. Open the Alexa app on your phone.

Tap the menu button on the top left of the app.

Tap “Skills & Games.”

Search for Uber or Lyft.

Tap Enable Skill and link your Lyft or Uber account.

Now ask Lyft or Uber for a ride by speaking “Alexa, ask Lyft for a ride” or “Alexa, ask Uber to request a ride.”

Alexa will tell you how far the nearest Lyft driver or Uber driver is. You can then confirm you’d like a ride.

Order something from Amazon by voice

You can use your Echo to order goods from Amazon. Sometimes, like during Black Friday, Amazon even offers exclusive deals through the Echo. To order stuff from Alexa: Say something like, “Alexa order soap.”

Alexa will begin to list items that you might be interested in, including products from previous orders, and the price. Say “yes” to confirm you’d like to buy that item, or “no” to hear another item Alexa recommends. Tell Alexa to stop if you don’t want to hear more recommendations.

You can also order specific goods by speaking something like “Alexa, order me an Amazon Echo Plus.” Alexa will confirm the price before you decide to buy it or not.

Get a ‘flash briefing’ of news you care about

You can get a flash briefing from certain news sites you follow, including CNBC, the AP and BBC. Customize your Flash Briefing by doing this: Open the Alexa app on your phone.

Tap the menu button on the top left of the screen.

Choose “Settings.”

Tap “Flash Briefing.”

Toggle the news sites you want to hear news from and tap “+” to add new sources.

Now, say, “Alexa play my flash briefing.”

Alexa will give you the highlight news from the sources you’ve picked.

Play shows on your Amazon Fire TV

The Amazon Fire TV Cube in a living room Amazon

If you own a Fire TV, you can connect your Echo to the Fire TV so that you can ask Alexa to play specific shows or movies. You don’t even have to touch the remote. Open the Alexa app on your phone.

Tap the menu button on the top left of the page.

Tap “Settings.”

Choose “TV & Video.”

Tap the + button next to Fire TV.

Tap “Manage Devices.”

Choose “Link another device.”

Choose the Fire TV in your house you’d like to link your Echo with.

Tap “Continue.”

Choose the Alexa devices to link the Fire TV with. You can select multiple Echos.

Tap “Link Devices.”

Now speak a command like, “Play Man in the High Castle on Fire TV.”

Create a Routine

Set an Alexa routine to perform functions after your alarm is dismissed. Todd Haselton | CNBC

Amazon recently launched a new Alexa featured called “Routines.” When you speak a certain preset command, like “Alexa, good morning,” you can set Alexa to perform certain actions, like read you the weather, start playing music and tell you how long it will take you to get to work. Here’s how to create a custom morning routine, but you can change any of these steps to make something else, too. Open the Alexa app on your phone.

Tap the menu button on the top left of the app.

Tap “Routines.”

Tap the top button that says “When this happens.”

Choose “Voice.”

Enter the phrase “Good morning.”

Tap “Save.”

Now choose “Add action.”

Tap “Weather.”

Tap “Add.”

Now tap “Add action”

Tap “Traffic.”

Now tap “Add action” again.

Tap “Music.”

Enter in an artist, like Bruce Springsteen.

Choose your music provider, such as Spotify.

Tap Next.

Tap “Create.” Now, when you say “Alexa, good morning.” Alexa will tell you the local weather, how long it will take to get to work on your commute, and will then start playing Bruce Springsteen. (Note: if you haven’t set up your commute in the Alexa app yet, you can do this by going to settings > traffic.)

Get a sports update for your favorite teams

Alexa can give you a quick briefing on your favorite teams. First, you need to tell it the teams you follow. To do this: Open the Alexa app on your phone.

Tap the menu button on the top left.

Tap Settings.

Select “Sports.”

Tap Add a Team. ”

Search for your favorite team.

Tap “Save.”

Repeat until you’ve added all of the teams you follow.

Now, speak “Alexa, what’s my sports update?” Alexa will read off the latest scores and upcoming games for each of the teams you follow.

Set a reminder

You can ask Alexa to remind you to do things, too. Say “Alexa, remind me to get candied yams,” or whatever you need a reminder for.

Alexa will ask when it should remind you. Say something like “Today at 3 p.m.”

Alexa will confirm that it will remind you at the preset time.

You can view, edit or add reminders in the Alexa app by tapping the menu button and selecting “Reminders & Alarms.”

Set multiple timers

Alexa can be really useful in the kitchen, particularly if you want to set multiple timers at once. Maybe you need to set the oven to one timer and then create a second timer for something you have cooling in the fridge. To set multiple timers: Say, Alexa set an oven timer for 30 minutes.

Then speak another timer, like, “Set a fridge timer for 1 hour.”

You can check in a timer by saying “Alexa, what’s the oven timer?” Or “Alexa, what’s the fridge timer?”

Alexa will alert you when the specific timer has ended.

Play music in different rooms at the same time

In order: The Echo, the Echo Plus and the original Echo Todd Haselton | CNBC

If you have multiple Echos around the house, you can link them up to play music at the same time in different rooms. I have a “downstairs” group for my Echos, for example, where I have my living room, dining room and kitchen all play the same music. To do this: Open the Alexa app on your phone. Tap Devices icon on the bottom right. It looks like a little house.

Tap the + button on the top right.

Tap “Add Multi-Room Music speakers.”

Create a group name, such as “Downstairs.”

Choose the Echos you want to include in the group, then tap “Save.” Now, you can speak something like “Alexa, play Beethoven downstairs,” and Alexa will play music on the speakers in that group.

Delete your history

A list of the recordings I’ve spoken to Alexa. Todd Haselton | CNBC

Amazon keeps a recording of everything you ask Alexa. For privacy’s sake, you may want to delete those recordings regularly. You can do that two ways. To delete things you said recently, just say “Alexa, delete everything I said today,” or “Alexa, delete what I just said.” To delete everything at once, do this: Visit Amazon’s Device page

Select the menu button to the left of the Echo device you’d like to manage. (The menu button looks like three little dots stacked on top of one another.

Tap “Manage Voice Recordings”

Tap “Delete.”

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Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: todd haselton
Keywords: news, cnbc, companies, echo, app, half, button, alexa, menu, ask, heres, timer, day, say, uber, amazon, prime


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This new business from Amazon represents a ‘$100 billion opportunity,’ Morgan Stanley says

Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses. While Amazon has yet to outline a timeline or cost for Project Kuiper, in a note on Monday to investors, Morgan Stanley analyst Adam Jonas highlighted the network’s potential. Jonas said Project Kuiper represents as much as a “$100 billion opportunity,” marking it as a play in the consumer broadband sector of the space economy. Morgan S


Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses. While Amazon has yet to outline a timeline or cost for Project Kuiper, in a note on Monday to investors, Morgan Stanley analyst Adam Jonas highlighted the network’s potential. Jonas said Project Kuiper represents as much as a “$100 billion opportunity,” marking it as a play in the consumer broadband sector of the space economy. Morgan S
This new business from Amazon represents a ‘$100 billion opportunity,’ Morgan Stanley says Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: michael sheetz
Keywords: news, cnbc, companies, stanleys, morgan, represents, billion, internet, economy, network, amazon, space, stanley, 100, business, kuiper, opportunity, project


This new business from Amazon represents a '$100 billion opportunity,' Morgan Stanley says

Amazon is looking to expand its empire and Morgan Stanley believes Jeff Bezos’ ambitious satellite internet plan may become one of its most lucrative businesses.

Called Project Kuiper, Amazon aims to launch a network of 3,236 small satellites to create an interconnected network that beams high-speed internet to anywhere on Earth. While Amazon has yet to outline a timeline or cost for Project Kuiper, in a note on Monday to investors, Morgan Stanley analyst Adam Jonas highlighted the network’s potential.

Jonas said Project Kuiper represents as much as a “$100 billion opportunity,” marking it as a play in the consumer broadband sector of the space economy. Morgan Stanley’s estimate is based on its expectation that the space economy will grow to more than $1 trillion over the next 20 years. The firm’s comments came in a feature on Bezos’ space business Blue Origin, the latest in Morgan Stanley’s series on “space disruptor” companies.


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: michael sheetz
Keywords: news, cnbc, companies, stanleys, morgan, represents, billion, internet, economy, network, amazon, space, stanley, 100, business, kuiper, opportunity, project


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Schwab is reportedly in talks to buy USAA’s wealth management, brokerage units for $2 billion

Amazon is using Prime Day this year to try to win in fashionWhen you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel…Retailread more


Amazon is using Prime Day this year to try to win in fashionWhen you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel…Retailread more
Schwab is reportedly in talks to buy USAA’s wealth management, brokerage units for $2 billion Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: yun li
Keywords: news, cnbc, companies, prime, brokerage, talks, management, day, try, billion, think, market, thinking, wealth, usaas, schwab, buy, pots, reportedly, units, win, using, amazon


Schwab is reportedly in talks to buy USAA's wealth management, brokerage units for $2 billion

Amazon is using Prime Day this year to try to win in fashion

When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel…

Retail

read more


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: yun li
Keywords: news, cnbc, companies, prime, brokerage, talks, management, day, try, billion, think, market, thinking, wealth, usaas, schwab, buy, pots, reportedly, units, win, using, amazon


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Here’s how to earn up to $55 in free Amazon credits for Prime Day

What’s better than Amazon Prime Day discounts? Free Amazon credits you can use toward those deals. To take advantage of the Prime Day deals, you need to Prime member. In total, first-time app users who are Prime members can earn up to $25 in free Amazon credits through July 31, 2019. Beyond the free credits, downloading the Amazon app also gives Prime members an edge.


What’s better than Amazon Prime Day discounts? Free Amazon credits you can use toward those deals. To take advantage of the Prime Day deals, you need to Prime member. In total, first-time app users who are Prime members can earn up to $25 in free Amazon credits through July 31, 2019. Beyond the free credits, downloading the Amazon app also gives Prime members an edge.
Here’s how to earn up to $55 in free Amazon credits for Prime Day Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: megan leonhardt
Keywords: news, cnbc, companies, prime, free, day, app, browser, deals, 55, heres, youre, credit, credits, amazon, earn


Here's how to earn up to $55 in free Amazon credits for Prime Day

What’s better than Amazon Prime Day discounts? Free Amazon credits you can use toward those deals. To celebrate Amazon Prime Day, which starts on July 15 and runs two days this year, the company has several deals that offer customers $10 credits for using several of its services, including the online retailer’s app and browser extension. To take advantage of the Prime Day deals, you need to Prime member. If you’re not already a Prime member, you can sign up for a free 30-day trial. After the trial expires, a membership costs $119 a year. If you’re a student, Amazon offers a six-month trial period and half off a membership ($59 a year). Once your membership is sorted, take a moment to see if you qualify for any of these credits to use toward your Prime Day purchases.

Download the Amazon app

If you don’t have the Amazon shopping app yet, Amazon is offering Prime members a $10 credit when they download it and sign in for the first time. You can earn another $10 credit after you purchase an Amazon product through the app and another $5 when you use the camera and Alexa features for the first time. In total, first-time app users who are Prime members can earn up to $25 in free Amazon credits through July 31, 2019. Credits expire on August 2, 2019. However, if you’re on a free trial, you’re not eligible. Beyond the free credits, downloading the Amazon app also gives Prime members an edge. App users will be able to preview deals and can turn on “personalized notifications” in the app settings to get notified when deals are live.

Install the Amazon Assistant browser extension

Those looking to use a desktop or laptop to shop for Prime deals can install the Amazon Assistant browser extension and get $10 off their first order of $50 or more. A browser extension is a small software package that you can download, typically for free, and will work with websites. The Amazon Assistant browser extension shows you the top trending deals and offers, as well as notifies you when deals you are watching go live. Plus, this credit lasts beyond Prime Day. Users have until August 2, 2019 to use their credit on any order over $50 on Amazon.com.

Shop at Whole Foods

To score this credit, you’ll need to spend a little money. Prime members who spend at least $10 at a Whole Foods store or through Prime Now (which partners with the grocery retailer) through July 16 will receive a $10 credit to use on Amazon Prime Day purchases. The grocery store will also be adding exclusive deals on “peak-of-season produce and high-quality grocery favorites” during the week of Prime Day, including on strawberries, peaches, blueberries, salmon fillets, nut butters, trail mixes and ice creams, Whole Foods CEO John Mackey said in a statement.

Reload an Amazon gift card


Company: cnbc, Activity: cnbc, Date: 2019-07-15  Authors: megan leonhardt
Keywords: news, cnbc, companies, prime, free, day, app, browser, deals, 55, heres, youre, credit, credits, amazon, earn


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Don’t make these 6 common mistakes and do Amazon Prime Day right

To get the most out of the sales event, here are some common mistakes to avoid when shopping on Prime Day. “If there’s something you’ve been planning to buy, by all means wait for Prime Day to see if it goes on sale. Assuming Prime Day has the best pricesOf course, you might not have to wait to get that specific big-ticket item on sale. “Amazon is offering limited deals now so waiting for Prime Day could mean missing out on big savings,” says Woroch. Missing out on additional dealsAhead of Prime


To get the most out of the sales event, here are some common mistakes to avoid when shopping on Prime Day. “If there’s something you’ve been planning to buy, by all means wait for Prime Day to see if it goes on sale. Assuming Prime Day has the best pricesOf course, you might not have to wait to get that specific big-ticket item on sale. “Amazon is offering limited deals now so waiting for Prime Day could mean missing out on big savings,” says Woroch. Missing out on additional dealsAhead of Prime
Don’t make these 6 common mistakes and do Amazon Prime Day right Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-12  Authors: tom huddleston jr
Keywords: news, cnbc, companies, dont, event, amazon, offering, prime, products, mistakes, common, right, trial, free, woroch, day, deals


Don't make these 6 common mistakes and do Amazon Prime Day right

Amazon’s Prime Day kicks off at midnight on Monday, July 15. In recent years, Amazon’s Prime Day has become one of the most anticipated sales events of the year for online shoppers looking for deals — and, maybe, an excuse to splurge. And, for Amazon, the annual event has become successful enough that the e-commerce giant decided to double-down this year. Last year’s Prime Day was the “biggest in history” for Amazon, the company said at the time, with Prime members buying over 100 million products and sales on the site increasing by more than 400% over a typical day. This year, Amazon will look to improve on those numbers with a Prime Day event that will stretch over two full days for the first time, on July 15 and 16. That means 48 hours of “more than one million deals” on products ranging from smart TVs to household items like paper towels, according to Amazon. To get the most out of the sales event, here are some common mistakes to avoid when shopping on Prime Day.

1. Paying $119 for Prime to participate

Yes, only Amazon subscribers can participate in all of the Prime Day deals, but even if you’re not already a subscriber, you don’t have to pay the $119 yearly fee to take advantage. First of all, new subscribers can sign up for a 30-day free trial and get access to the deals. But, if you’ve already used up your free trial in the past 12 months — which would block you from getting another free trial — consumer savings expert Andrea Woroch notes that you can also consider signing up for just a one-month membership for $12.99 (or, just $6.49 if you’re still a student). But, Woroch tells CNBC Make It, only do that if you’re absolutely sure there are a few great deals available to make up for that month-long subscription. “Only do this if there’s an amazing deal on something you were planning to buy in which the savings are greater than this fee,” Woroch says. “Otherwise, perhaps you can ask a friend [with a Prime subscription] to buy it for you!” And, always remember to read the fine print when you sign up for either the free trial or a month-long Prime membership. Once your trial ends, Amazon will automatically enroll you in the paid membership plan unless you manually turn off the automatic renewal option before your trial or month-long subscription ends.

2. Forgetting to check your Amazon account beforehand

Double-check to ensure your credit card info, account and shipping info are up to date. You don’t want to find out you need to update an expired credit card mid-purchase if you only have a limited amount of time to secure one of Amazon Prime Day’s limited-time “lightning deals.”

3. Not planning ahead — and then falling down the Prime Day rabbit hole

One of the biggest challenges for online shoppers during Prime Day is that so many products will be discounted — over a million, in fact, according to Amazon — so, it’s important to have an idea of what you want to buy beforehand, says Rick Broida, CNET’s online deal expert and author of the blog The Cheapskate. Broida notes that just because Prime Day lasts for two days this year, that shouldn’t change how shoppers prepare for the event. “The most important advice I can give is to plan ahead,” Broida tells CNBC Make It. “If there’s something you’ve been planning to buy, by all means wait for Prime Day to see if it goes on sale. If it does, grab it, because many items will sell out quickly.” Another good way to sort through all the deals on offer is to download the Amazon app and enable alerts, Broida says. Amazon posts new deals every few minutes, and many are limited-time offers, so you’ll want to know exactly when an item you were already thinking about buying goes on sale.

4. Assuming Prime Day has the best prices

Of course, you might not have to wait to get that specific big-ticket item on sale. Broida and Woroch both point out that Amazon has already been trickling out limited deals in the weeks ahead of the two-day Prime Day event. “Amazon is offering limited deals now so waiting for Prime Day could mean missing out on big savings,” says Woroch. For instance, Amazon is already selling a bundled deal of an Echo Dot smart speaker and a Ring Video Doorbell Pro for $169 (the list price would be nearly $299), and the site is also offering 30% off many back to school and college products. And, by all means, remember to shop around. Amazon is not the only retailer offering deals. Woroch points out that Amazon rival Walmart’s “Google Week ” runs from July 8 to July 16, and it includes limited-time deals on Google products. Like Walmart, other retailers — like Target, Macy’s and eBay — have taken note of Amazon’s Prime Day success and are offering their own mid-July deals in an effort to lure online shoppers.

5. Missing out on additional deals

Ahead of Prime Day, Amazon is offering multiple ways to save money during the event, including a $10 credit to use on Prime Day sales that you can land the first time you download and shop on the Amazon app. You can also score a $10 credit (off any purchase worth $50) by signing up for the free Amazon Assistant service, a web browser plugin that helps you find order updates, deals and product comparisons on Amazon. And, you can also get $10 to spend during Prime Day if you spend at least $10 at Whole Foods (which Amazon bought in 2017) or on Prime Now before July 16.

6. Making impulse purchases


Company: cnbc, Activity: cnbc, Date: 2019-07-12  Authors: tom huddleston jr
Keywords: news, cnbc, companies, dont, event, amazon, offering, prime, products, mistakes, common, right, trial, free, woroch, day, deals


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