New college graduates enjoy the best job market in years with more offers and better salaries

Those armed with a newly minted diploma will enter a job market with unemployment near the lowest level in 50 years and job prospects up significantly from just last year. In addition, many job offers come with pay better than they did last year in nearly every degree category ranging from business to social sciences. Recent college graduates must also weigh massive student loan balances as they make their way in the real world. Over the last decade, college loan balances in the U.S. have jumped


Those armed with a newly minted diploma will enter a job market with unemployment near the lowest level in 50 years and job prospects up significantly from just last year. In addition, many job offers come with pay better than they did last year in nearly every degree category ranging from business to social sciences. Recent college graduates must also weigh massive student loan balances as they make their way in the real world. Over the last decade, college loan balances in the U.S. have jumped
New college graduates enjoy the best job market in years with more offers and better salaries Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-18  Authors: jessica dickler, andrew sacks, getty images
Keywords: news, cnbc, companies, science, nace, market, enjoy, best, average, college, social, job, graduates, salaries, recent, better, students, grads, according, offers


New college graduates enjoy the best job market in years with more offers and better salaries

It’s a good time to be a graduate.

Those armed with a newly minted diploma will enter a job market with unemployment near the lowest level in 50 years and job prospects up significantly from just last year.

Employers plan to hire nearly 11% more graduates from the class of 2019 than they did from the class of 2018, according to a recent survey by the National Association of Colleges and Employers. This also marks the first time since 2011 that hiring projections are in the double digits, NACE said.

Improved job opportunities were spread across most industries, including accounting and professional services, NACE said, with wholesale trade as the only exception.

In addition, many job offers come with pay better than they did last year in nearly every degree category ranging from business to social sciences.

Once again, STEM degree holders are projected to earn the most overall as the demand for workers in science, technology, engineering and math occupations continues to increase, NACE said.

Engineering was the top paid major this year with an average starting salary of $69,188, followed by computer science and math. In 2018, grads earned an overall average of $51,022, NACE found.

However, the tighter labor market is giving recent grads more confidence to pursue a career that is not based on salary alone, according to a separate report by job site Indeed, allowing them to prioritize other interests rather than following a more conventional track.

That is steering some students away from traditional high-paying positions in business or finance in favor of careers in the arts and social service, said Nick Bunker, an economist with Indeed.

In fact, the occupation that garnered the most interest among grads this year was graphic designer, where the typical worker makes $48,700 per year, Bunker said.

But students leaving school are not free from financial burdens. Recent college graduates must also weigh massive student loan balances as they make their way in the real world.

Over the last decade, college loan balances in the U.S. have jumped to a record $1.5 trillion, according to the Federal Reserve. The average outstanding balance is about $30,000, according to the most recent data from the Institute for College Access & Success.


Company: cnbc, Activity: cnbc, Date: 2019-04-18  Authors: jessica dickler, andrew sacks, getty images
Keywords: news, cnbc, companies, science, nace, market, enjoy, best, average, college, social, job, graduates, salaries, recent, better, students, grads, according, offers


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Jaguar I-Pace electric SUV sweeps awards at New York auto show

The Jaguar I-Pace electric sport utility vehicle swept the World Car Awards handed out at the New York International Auto Show on Wednesday. Jaguar’s first electric vehicle took home the awards for best design, best green car award and best overall vehicle. “In my 40 years in this business, this is my Oscar moment,” said Jaguar Director of Design Ian Callum, as he accepted the final award during a ceremony at the Jacob K. Javits Center in New York City, where the auto show opens to public Friday


The Jaguar I-Pace electric sport utility vehicle swept the World Car Awards handed out at the New York International Auto Show on Wednesday. Jaguar’s first electric vehicle took home the awards for best design, best green car award and best overall vehicle. “In my 40 years in this business, this is my Oscar moment,” said Jaguar Director of Design Ian Callum, as he accepted the final award during a ceremony at the Jacob K. Javits Center in New York City, where the auto show opens to public Friday
Jaguar I-Pace electric SUV sweeps awards at New York auto show Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-17  Authors: robert ferris, adam jeffery
Keywords: news, cnbc, companies, awards, york, suv, jaguar, award, electric, ipace, vehicle, auto, design, best, car, sweeps


Jaguar I-Pace electric SUV sweeps awards at New York auto show

The Jaguar I-Pace electric sport utility vehicle swept the World Car Awards handed out at the New York International Auto Show on Wednesday.

Jaguar’s first electric vehicle took home the awards for best design, best green car award and best overall vehicle.

“In my 40 years in this business, this is my Oscar moment,” said Jaguar Director of Design Ian Callum, as he accepted the final award during a ceremony at the Jacob K. Javits Center in New York City, where the auto show opens to public Friday.


Company: cnbc, Activity: cnbc, Date: 2019-04-17  Authors: robert ferris, adam jeffery
Keywords: news, cnbc, companies, awards, york, suv, jaguar, award, electric, ipace, vehicle, auto, design, best, car, sweeps


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US banks’ first-quarter profits may be the best that they can get this year, Citi analyst says

U.S. banks have delivered a mixed bag of first-quarter financial results so far — but that’s probably the sector’s best this year, especially if the Federal Reserve does not increase interest rates at all, according to a Citi analyst. Four of the six largest American banks have released their first-quarter financial results over the past week. “When we look at profitability, particularly net interest margins … we think we’re at peak margins right now, we think this is as good as it gets both i


U.S. banks have delivered a mixed bag of first-quarter financial results so far — but that’s probably the sector’s best this year, especially if the Federal Reserve does not increase interest rates at all, according to a Citi analyst. Four of the six largest American banks have released their first-quarter financial results over the past week. “When we look at profitability, particularly net interest margins … we think we’re at peak margins right now, we think this is as good as it gets both i
US banks’ first-quarter profits may be the best that they can get this year, Citi analyst says Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-16  Authors: yen nee lee, justin sullivan, getty images
Keywords: news, cnbc, companies, thats, think, margins, ghose, analyst, profits, firstquarter, profitability, rates, citi, interest, best, banks, results, net


US banks' first-quarter profits may be the best that they can get this year, Citi analyst says

U.S. banks have delivered a mixed bag of first-quarter financial results so far — but that’s probably the sector’s best this year, especially if the Federal Reserve does not increase interest rates at all, according to a Citi analyst.

Four of the six largest American banks have released their first-quarter financial results over the past week. Among them, J.P. Morgan and Wells Fargo reported quarterly profit and revenue that exceeded analysts’ expectations, while Goldman Sachs and Citigroup both missed estimates on their revenue.

Morgan Stanley and Bank of America are scheduled to report earnings this week.

With the Fed already signalling that it did not expect to hike interest rates this year, the banking industry’s ability to generate higher profits in the coming months may be limited, said Ronit Ghose, the global head of banks research at Citi.

“When we look at profitability, particularly net interest margins … we think we’re at peak margins right now, we think this is as good as it gets both in terms of net interest margins and profitability,” he told CNBC’s “Capital Connection” on Tuesday.

Net interest margin is a widely watched indicator that measures a bank’s lending profitability. The potential absence of further interest rates increases by the Fed means that banks may not be able to charge more on loans in the coming months.

“If we don’t see more rate raises, which is likely … that’s not great news for margins going ahead,” said Ghose.


Company: cnbc, Activity: cnbc, Date: 2019-04-16  Authors: yen nee lee, justin sullivan, getty images
Keywords: news, cnbc, companies, thats, think, margins, ghose, analyst, profits, firstquarter, profitability, rates, citi, interest, best, banks, results, net


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Best Buy names Corie Barry as its new CEO, Hubert Joly to become board’s executive chairman

Hubert Joly, who is Best Buy’s current board chairman and CEO, will become executive chairman of the board, a newly created position, the company said. Barry will also join the board of directors, which will now expand to 13 directors, Best Buy said. Best Buy shares were last down less than 1 percent Monday morning following the news. Best Buy said Joly will continue to advise on certain “key matters” like mergers and acquisitions, and relationships with outside companies. Best Buy shares as of


Hubert Joly, who is Best Buy’s current board chairman and CEO, will become executive chairman of the board, a newly created position, the company said. Barry will also join the board of directors, which will now expand to 13 directors, Best Buy said. Best Buy shares were last down less than 1 percent Monday morning following the news. Best Buy said Joly will continue to advise on certain “key matters” like mergers and acquisitions, and relationships with outside companies. Best Buy shares as of
Best Buy names Corie Barry as its new CEO, Hubert Joly to become board’s executive chairman Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: lauren thomas
Keywords: news, cnbc, companies, chairman, company, buy, hubert, board, barry, executive, joly, chief, boards, ceo, officer, corie, best, names, retailers


Best Buy names Corie Barry as its new CEO, Hubert Joly to become board's executive chairman

Best Buy on Monday said Corie Barry, currently the company’s chief financial and strategic transformation officer, will become its new chief executive officer, effective June 11, making her the first woman ever to serve in this role.

Hubert Joly, who is Best Buy’s current board chairman and CEO, will become executive chairman of the board, a newly created position, the company said.

It said the changes are part of the retailer’s board’s “ongoing succession planning process” and are meant “to provide leadership continuity.” Barry will also join the board of directors, which will now expand to 13 directors, Best Buy said.

“Corie has played a critical role in developing and executing the proven growth strategy in place today, and I am confident she has the vision, skills, experience and leadership capabilities necessary to be our CEO,” Joly said in a statement.

Best Buy shares were last down less than 1 percent Monday morning following the news.

There’s some fear on Wall Street that Joly’s stepping down could mean Best Buy’s latest momentum will slow.

But the two executives tried to soothe those concerns during a call with members of the media.

“I think what we have put in place here is a genuinely well-thought out succession,” Barry said. One where the retailer’s board is “deeply involved” and Joly will still be sitting at headquarters “literally right across the hall” from her.

Joly joined Best Buy in 2012 and roughly two years ago laid out a plan for the consumer electronics company to help it achieve a turnaround, at a time when many retailers were figuring out how to incorporate e-commerce into their businesses. He pivoted the company to focus on its in-home advising service, technology as a health-care business and growing partnerships with tech behemoths including Amazon.

Joly has helped Best Buy achieve same-store sales growth for the past eight quarters. In the latest fiscal year, the company said it had already achieved the financial targets it set for fiscal 2021.

“Today’s technology and consumer landscape creates tremendous opportunities for Best Buy to further expand and deepen relationships with our customers and employees, while continuing to deliver shareholder value,” Bary said in a statement. “I am deeply honored to have been selected as Best Buy’s next CEO and look forward to working closely with Hubert.”

Best Buy said Joly will continue to advise on certain “key matters” like mergers and acquisitions, and relationships with outside companies. He’s also expected to help Barry with areas like government affairs and community relations, the company said.

Best Buy also on Monday announced that, effective June 11, current U.S. chief operating officer Mike Mohan will be promoted to president and COO, while the company conducts an internal and external search for a new CFO.

Best Buy shares as of Friday’s market close had climbed nearly 40 percent so far this year.


Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: lauren thomas
Keywords: news, cnbc, companies, chairman, company, buy, hubert, board, barry, executive, joly, chief, boards, ceo, officer, corie, best, names, retailers


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These are the 10 best places to live in the US in 2019

Austin, Texas is the No. 1 place to live in America for 2019, according to U.S. News & World Report’s 125 Best Places to Live in the USA. For the second year in a row Austin tops the list based on the area’s value for the money, strong job market, high quality of life and being a desirable place to live. (It’s also considered one of the top U.S. cities in which to start a small business.) Not only do U.S. residents say they’d like to live in Austin through our annual desirability surveys, but ma


Austin, Texas is the No. 1 place to live in America for 2019, according to U.S. News & World Report’s 125 Best Places to Live in the USA. For the second year in a row Austin tops the list based on the area’s value for the money, strong job market, high quality of life and being a desirable place to live. (It’s also considered one of the top U.S. cities in which to start a small business.) Not only do U.S. residents say they’d like to live in Austin through our annual desirability surveys, but ma
These are the 10 best places to live in the US in 2019 Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: jimmy im, bloomberg, getty images
Keywords: news, cnbc, companies, 2019, place, places, desirability, value, theyd, world, thorsby, tops, best, austin, usafor, live


These are the 10 best places to live in the US in 2019

Austin, Texas is the No. 1 place to live in America for 2019, according to U.S. News & World Report’s 125 Best Places to Live in the USA.

For the second year in a row Austin tops the list based on the area’s value for the money, strong job market, high quality of life and being a desirable place to live. (It’s also considered one of the top U.S. cities in which to start a small business.)

“The Austin metro area has always performed well across the board,” U.S. News real estate editor Devon Thorsby tells CNBC Make It, “but the details that keep it at the top are its population growth due to net migration and desirability. Not only do U.S. residents say they’d like to live in Austin through our annual desirability surveys, but many appear to be acting on it as well.”


Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: jimmy im, bloomberg, getty images
Keywords: news, cnbc, companies, 2019, place, places, desirability, value, theyd, world, thorsby, tops, best, austin, usafor, live


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Warren Buffett and Bill Gates say this is the best business book ever

When you stop paying attention to the evolving changes of society and human needs, you fall behind and become vulnerable to competitors. While writing the story, Brooks said a marketing manager told him it was the customers who were at fault. Never underestimate the importance of company culture and values. This is a powerful lesson for anyone — whether you’re a founder, manager, employee or job seeker. Having good company culture will likely lead to higher productivity and motivation, fewer emp


When you stop paying attention to the evolving changes of society and human needs, you fall behind and become vulnerable to competitors. While writing the story, Brooks said a marketing manager told him it was the customers who were at fault. Never underestimate the importance of company culture and values. This is a powerful lesson for anyone — whether you’re a founder, manager, employee or job seeker. Having good company culture will likely lead to higher productivity and motivation, fewer emp
Warren Buffett and Bill Gates say this is the best business book ever Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-11  Authors: david neagle, getty images
Keywords: news, cnbc, companies, gates, bill, manager, say, wilson, youre, book, business, marketing, job, learning, important, wouldnt, company, warren, culture, buffett, best


Warren Buffett and Bill Gates say this is the best business book ever

Here’s how to get a job at Goldman Sachs 9:32 AM ET Thu, 4 April 2019 | 04:32

Ford was dissatisfied with the poll results and ended up going its own way. Eager to create hype, it began marketing the car one year before it was even completed. And on launch day, the model was delivered with oil leaks and trunks that wouldn’t open. It was also mocked as being too expensive and using up too much gas.

When you stop paying attention to the evolving changes of society and human needs, you fall behind and become vulnerable to competitors.

2. Failure isn’t a bad thing — accept it, learn from it, and move on from it.

The big Edsel flop led to a $350 million loss. And yet, Ford’s executives took zero responsibility for their failures. In fact, they claimed to have done everything right.

While writing the story, Brooks said a marketing manager told him it was the customers who were at fault. “What they’d been buying for several years encouraged the industry to build exactly this kind of car,” the representative said. “We gave it to them, and they wouldn’t take it. Well, they shouldn’t have acted like that. And now the public wants these little beetles. I don’t get it!”

People often think, If I fail, I will lose something very important — like getting into a good college, working at (or starting) a great company, getting a promotion, making lots of money and so on. But learning from our mistakes is one of the greatest tools for learning; it gives us information on what we need to do differently to succeed in life.

3. Never underestimate the importance of company culture and values.

This is a powerful lesson for anyone — whether you’re a founder, manager, employee or job seeker.

Brooks describes Xerox founder Joseph C. Wilson as being ahead of his time in the ’60s because of how he prioritized building a compassionate work culture. He made it his duty to donate millions of dollars to charities and universities. He implemented progressive hiring policies during the civil rights movement.

“To set high goals, to have almost unattainable aspirations, to imbue people with the belief that they can be achieved…these are as important as the balance sheet, perhaps more so,” Wilson said once according to Brooks.

Today, more than ever, employees value unity and purpose in a company — and they’re not afraid to quit or reject a job offer from a company with a bad reputation. Having good company culture will likely lead to higher productivity and motivation, fewer employee health issues and less turnover.

Keep this in mind as well if you’re a job seeker. Joining a company with poor culture won’t keep you happy in the long run.


Company: cnbc, Activity: cnbc, Date: 2019-04-11  Authors: david neagle, getty images
Keywords: news, cnbc, companies, gates, bill, manager, say, wilson, youre, book, business, marketing, job, learning, important, wouldnt, company, warren, culture, buffett, best


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Retired Navy SEAL: This mindset is what makes Bill Gates and other ‘outliers’ so successful

There are successful people like executives and athletes — and then there are “the outliers” like Bill Gates and LeBron James, says retired Navy SEAL David Goggins, who is now a motivational speaker and New York Times best-selling author. Those are the “the uncommon amongst the uncommon,” Goggins tells CNBC Make It. And they tend to think differently: “Their minds are wired in a way that they don’t just want to be great at something. Even when they do become the best, they’re not satisfied. They


There are successful people like executives and athletes — and then there are “the outliers” like Bill Gates and LeBron James, says retired Navy SEAL David Goggins, who is now a motivational speaker and New York Times best-selling author. Those are the “the uncommon amongst the uncommon,” Goggins tells CNBC Make It. And they tend to think differently: “Their minds are wired in a way that they don’t just want to be great at something. Even when they do become the best, they’re not satisfied. They
Retired Navy SEAL: This mindset is what makes Bill Gates and other ‘outliers’ so successful Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-11  Authors: kathleen elkins, -venus williams
Keywords: news, cnbc, companies, gates, navy, bill, mindset, retired, theyve, york, makes, goggins, wired, way, times, successful, theyre, uncommon, think, seal, outliers, best


Retired Navy SEAL: This mindset is what makes Bill Gates and other 'outliers' so successful

There are successful people like executives and athletes — and then there are “the outliers” like Bill Gates and LeBron James, says retired Navy SEAL David Goggins, who is now a motivational speaker and New York Times best-selling author.

Those are the “the uncommon amongst the uncommon,” Goggins tells CNBC Make It. And they tend to think differently: “Their minds are wired in a way that they don’t just want to be great at something. They want to be the absolute best that’s ever done it.”

Even when they do become the best, they’re not satisfied. They never think they’ve made it, says Goggins. Instead, they tell themselves that, no matter what, what they’ve done isn’t enough.

They stay hungry, and they keep achieving.


Company: cnbc, Activity: cnbc, Date: 2019-04-11  Authors: kathleen elkins, -venus williams
Keywords: news, cnbc, companies, gates, navy, bill, mindset, retired, theyve, york, makes, goggins, wired, way, times, successful, theyre, uncommon, think, seal, outliers, best


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The best (and worst) states in America for young people

For young people, Massachusetts is the place to be, according to a new analysis from personal finance site WalletHub. For its 2019 Best and Worst States for Millennials ranking, WalletHub looked at data pertaining to five key dimensions across the 50 states and Washington D.C.: affordability, education and health, quality of life, economic health and civic engagement. These are the top 10 best states for millennials, according to WalletHub:1. CaliforniaOn the flip side, the worst state for mille


For young people, Massachusetts is the place to be, according to a new analysis from personal finance site WalletHub. For its 2019 Best and Worst States for Millennials ranking, WalletHub looked at data pertaining to five key dimensions across the 50 states and Washington D.C.: affordability, education and health, quality of life, economic health and civic engagement. These are the top 10 best states for millennials, according to WalletHub:1. CaliforniaOn the flip side, the worst state for mille
The best (and worst) states in America for young people Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-09  Authors: sarah berger
Keywords: news, cnbc, companies, millennials, according, place, rate, worst, america, washington, high, states, health, millennial, young, best


The best (and worst) states in America for young people

For young people, Massachusetts is the place to be, according to a new analysis from personal finance site WalletHub.

For its 2019 Best and Worst States for Millennials ranking, WalletHub looked at data pertaining to five key dimensions across the 50 states and Washington D.C.: affordability, education and health, quality of life, economic health and civic engagement. Within those dimensions, WalletHub analyzed dozens of metrics, including everything from cost of living and millennial home-ownership rate to average earnings growth for millennials and millennial voter turnout.

In the No. 1 spot, Massachusetts scored first in the education and health dimension, with the highest percentage of millennials with health insurance coverage. Massachusetts also scored second in the quality of life dimension and third in the economic health ranking.

The second best place for millennials, which is technically a federal district, is Washington, D.C., which boasted a first place ranking in the quality of life dimension, while also touting the title of having the highest average earnings for millennials.

Rounding out the top three is Washington state, boosted by its third place score in the affordability dimension, where it had the third highest average earnings for millennials.

These are the top 10 best states for millennials, according to WalletHub:

1. Massachusetts

2. District of Columbia (Washington D.C.)

3. Washington

4. Minnesota

5. Wisconsin

6. Colorado

7. Iowa

8. Utah

9. Pennsylvania

10. California

On the flip side, the worst state for millennials according to WalletHub, is West Virginia, with a high unemployment rate among millennials and a high percentage of millennials with depression. The second worst state for millennials, according to the analysis, is New Mexico (with a high millennial unemployment rate), followed by Mississippi (with low average earnings for millennials, a high millennial unemployment rate and a low percentage of millennials with health insurance coverage).

These are the 10 worst states for millennials, according to WalletHub:

1. West Virginia

2. New Mexico

3. Mississippi

4. Oklahoma

5. Louisiana

6. Arkansas

7. Nevada

8. Kentucky

9. South Carolina

10. Alabama

You can check out WalletHub’s full ranking and methodology here.

Don’t miss: These are the 10 best cities for work-life balance

Like this story? Subscribe to CNBC Make It on YouTube!


Company: cnbc, Activity: cnbc, Date: 2019-04-09  Authors: sarah berger
Keywords: news, cnbc, companies, millennials, according, place, rate, worst, america, washington, high, states, health, millennial, young, best


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Apple is the best way to play 5G, says tech investor Gene Munster

There are some who think Apple may be left behind in the race for 5G. Last week, Verizon began rolling out its 5G wireless network. However, in a note to investors last week, UBS analyst Timothy Arcuri wrote that there is “increasing potential that Apple may not be able to ship a 5G iPhone for 2020.” Munster said anyone who thinks Apple will miss the 5G window has a “misguided view.” The other is the idea of Apple as a service company, a “more sustainable model,” he added.


There are some who think Apple may be left behind in the race for 5G. Last week, Verizon began rolling out its 5G wireless network. However, in a note to investors last week, UBS analyst Timothy Arcuri wrote that there is “increasing potential that Apple may not be able to ship a 5G iPhone for 2020.” Munster said anyone who thinks Apple will miss the 5G window has a “misguided view.” The other is the idea of Apple as a service company, a “more sustainable model,” he added.
Apple is the best way to play 5G, says tech investor Gene Munster Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-09  Authors: michelle fox, anthony kwan, bloomberg, getty images
Keywords: news, cnbc, companies, play, munster, company, 5g, iphone, quarter, numbers, way, tech, week, best, apple, verizon, think, gene, investor, thinks


Apple is the best way to play 5G, says tech investor Gene Munster

There are some who think Apple may be left behind in the race for 5G. Last week, Verizon began rolling out its 5G wireless network. Right now, only the Motorola Z3 supports the network, but Samsung will launch a Galaxy S10 5G model later this quarter that will be exclusive to Verizon to start.

However, in a note to investors last week, UBS analyst Timothy Arcuri wrote that there is “increasing potential that Apple may not be able to ship a 5G iPhone for 2020.”

He thinks it would be a near-term headwind. “Our install base and replacement analysis suggests iPhone can ultimately grow over the longer term,” Arcuri said.

Munster said anyone who thinks Apple will miss the 5G window has a “misguided view.”

“There’s two basic views of owning Apple. One is that this is a product cycle company and that you own it … when numbers are negative around the iPhone in anticipation of the numbers turning positive,” he said. “5G … will clearly drive that.”

The other is the idea of Apple as a service company, a “more sustainable model,” he added.

“Both of those narratives should get a lift” from 5G, he said. “That’s why I think it’s the best-positioned company. I feel strongly that this stock will act positively — hard to predict the quarter when that happens — but over the next two years we should get that lift.”

— CNBC’s Michael Sheetz and Todd Haselton contributed to this report.

Disclaimer


Company: cnbc, Activity: cnbc, Date: 2019-04-09  Authors: michelle fox, anthony kwan, bloomberg, getty images
Keywords: news, cnbc, companies, play, munster, company, 5g, iphone, quarter, numbers, way, tech, week, best, apple, verizon, think, gene, investor, thinks


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Instagram is the best way to market to teens, says Piper Jaffray survey

Seventy percent of respondents said they preferred Instagram for brand engagement. Only 20% of teens preferred hearing from brands on Twitter, and only about 12% preferred Facebook. Piper Jaffray asked 8,000 teens, with the average age of 16, across the United States about their spending habits, branding preferences and behaviors. “Shopping is more than an errand – it’s also about what you discover along the way,” Instagram said in a statement when it first introduced shopping through the app. “


Seventy percent of respondents said they preferred Instagram for brand engagement. Only 20% of teens preferred hearing from brands on Twitter, and only about 12% preferred Facebook. Piper Jaffray asked 8,000 teens, with the average age of 16, across the United States about their spending habits, branding preferences and behaviors. “Shopping is more than an errand – it’s also about what you discover along the way,” Instagram said in a statement when it first introduced shopping through the app. “
Instagram is the best way to market to teens, says Piper Jaffray survey Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-08  Authors: jessica bursztynsky, getty images, courtesy of facebook
Keywords: news, cnbc, companies, purchase, best, survey, instagram, market, piper, way, jaffray, brands, preferred, twitter, teens, shopping, facebook


Instagram is the best way to market to teens, says Piper Jaffray survey

If a brand is looking to target teenagers, it should be reaching out to them through Instagram.

People in Gen Z, born between 1997 and 2012, “overwhelmingly prefer” when brands contact them on Instagram rather than through other social media channels, according to a new survey from analysts at Piper Jaffray. Seventy percent of respondents said they preferred Instagram for brand engagement.

It’s a strong sign for Instagram’s budding shopping product, where brands can insert links to buy products that are advertised on the site. Facebook, which owns Instagram, gets a cut of the revenue.

Instagram in general is extremely popular among teens, with 90% penetration among 14-to-18-year-olds, according to the report.

Snapchat comes in second place for branding,with just under 50% of teens preferring that brands use it to reach out to them. Twitter and Facebook fared much more poorly, coming in behind email (about 38%), text messaging (about 35%), and website ads (about 30%). Only 20% of teens preferred hearing from brands on Twitter, and only about 12% preferred Facebook.

Piper Jaffray asked 8,000 teens, with the average age of 16, across the United States about their spending habits, branding preferences and behaviors. The study’s results come just after Instagram rolled out its checkout option on March 19, which allows consumers to purchase products without leaving the app.

The survey comes just over half a year after Instagram first began allowing users to directly click on links to purchase items through the app.

“Shopping is more than an errand – it’s also about what you discover along the way,” Instagram said in a statement when it first introduced shopping through the app. “For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands.”

WATCH: How Facebook makes money by targeting ads directly to you


Company: cnbc, Activity: cnbc, Date: 2019-04-08  Authors: jessica bursztynsky, getty images, courtesy of facebook
Keywords: news, cnbc, companies, purchase, best, survey, instagram, market, piper, way, jaffray, brands, preferred, twitter, teens, shopping, facebook


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