NBC’s 2020 streaming service won’t be very compelling for cord cutters — and that’s by design

The proof is in the details of NBC’s streaming service, coming next spring. And you’ll get a few originals for the streaming service, the quality of which is to be determined. NBC expects its revenue from cord cutters on its streaming service to be “completely immaterial,” according to a person familiar with the matter. Customers who cancel Comcast’s TV service for, say, YouTube TV will still get NBC’s streaming service for free. But at launch next year, the NBC streaming service won’t be a comp


The proof is in the details of NBC’s streaming service, coming next spring. And you’ll get a few originals for the streaming service, the quality of which is to be determined. NBC expects its revenue from cord cutters on its streaming service to be “completely immaterial,” according to a person familiar with the matter. Customers who cancel Comcast’s TV service for, say, YouTube TV will still get NBC’s streaming service for free. But at launch next year, the NBC streaming service won’t be a comp
NBC’s 2020 streaming service won’t be very compelling for cord cutters — and that’s by design Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-05-14  Authors: alex sherman
Keywords: news, cnbc, companies, wont, cord, disney, thats, live, nbcs, service, hulu, tv, 2020, compelling, nbc, paytv, streaming, design, customers, cutters


NBC's 2020 streaming service won't be very compelling for cord cutters — and that's by design

The streaming wars — the race to launch subscription video products — has been driven by an underlying concept: The traditional pay-TV bundle is dying as millions of U.S. households cut the cord each year and shift their video consumption to services like Netflix.

This has been a hard pill to swallow for legacy media companies, which derive billions of dollars from traditional pay TV. Yet, many of those media companies are coming to grips with reality and beginning to disrupt their own business models, headlined by Disney’s $6.99 Disney+ offering for this year.

That’s not the case for Comcast’s NBCUniversal (the parent company of CNBC and CNBC.com).

NBC doesn’t want you to cut the cord. Maybe this isn’t too surprising since its owner is the largest U.S. cable company. But it’s unusual because it directly contradicts the disruption narrative. Instead of submissively accepting that the pay-TV world is ending, NBC is taking a stand and fighting back.

The proof is in the details of NBC’s streaming service, coming next spring.

NBC’s ad-supported streaming service will be free to all customers who pay for traditional live television — whether through Comcast or any other provider, including virtual pay-TV bundles like Google’s YouTube TV or AT&T’s DirecTV Now, assuming partnership deals are struck, according to people familiar with the matter.

For those who have cut the cord, it will probably be about $10, said the people, who asked not to be named because the discussions on price are still ongoing.

CNBC has also learned that the free version of service for pay-TV subscribers will include live linear channels, same-season episodes and past-season episodes. Customers will be able to watch NBC programming anywhere, on any device, independent of their cable provider’s footprint. NBC will have nonexclusive access to all of the programming it sells to Hulu for the streaming service, as part of the deal with Disney the two companies announced on Tuesday.

But the $10 version for cord cutters won’t include live linear channels and won’t include same-season shows. You’ll get a bunch of reruns, most of which will also be available on Hulu if you already subscribe to that service. And you’ll get a few originals for the streaming service, the quality of which is to be determined.

So what are you getting for your $10 a month? Not much at first. And that’s the point.

NBC expects its revenue from cord cutters on its streaming service to be “completely immaterial,” according to a person familiar with the matter. The company is actively trying to make its cord-cutting streaming service inferior to its pay-TV version. The service is primarily meant as a nice additional benefit for customers who already pay for cable or satellite TV.

NBC’s decision isn’t totally motivated by supporting Comcast’s cable TV business. Now that Disney has full operational control of Hulu, Disney can bundle Hulu (or Hulu with Live TV) with Disney+ to make a compelling streaming offering that should further accelerate cord cutting. NBC is OK with this. Customers who cancel Comcast’s TV service for, say, YouTube TV will still get NBC’s streaming service for free.

NBC will certainly monitor the take rate of its streaming service among non pay-TV subscribers if cord cutting dramatically accelerates. If necessary, it can move content on and off its service thanks to Tuesday’s deal with Hulu, as well as the impending expiration of streaming-rights deals for popular shows it owns, such as “The Office.” And three years from now, when its content deal with Hulu ends, there’s an easy path for NBC to make its streaming service more compelling by making all its content exclusive to it.

But at launch next year, the NBC streaming service won’t be a compelling addition for cord cutters. And that’s the point.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC and CNBC.com.

WATCH: Comcast will sell its Hulu stake to Disney, giving Disney full control


Company: cnbc, Activity: cnbc, Date: 2019-05-14  Authors: alex sherman
Keywords: news, cnbc, companies, wont, cord, disney, thats, live, nbcs, service, hulu, tv, 2020, compelling, nbc, paytv, streaming, design, customers, cutters


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Attention cord cutters: Netflix has more ‘certified fresh’ movies than Amazon, Hulu and HBO combined

More doesn’t always mean better, especially when it comes to streaming services. As more people cut the cord and sign-up for non-traditional cable options, companies like Netflix, Hulu and Amazon Prime have to make their offerings more enticing to consumers. While many customers have subscriptions with multiple services, these streaming platforms still have to remain competitive. Using data from Rotten Tomatoes, ReelGood and JustWatch, the folks at StreamingObserver, an organization that analyze


More doesn’t always mean better, especially when it comes to streaming services. As more people cut the cord and sign-up for non-traditional cable options, companies like Netflix, Hulu and Amazon Prime have to make their offerings more enticing to consumers. While many customers have subscriptions with multiple services, these streaming platforms still have to remain competitive. Using data from Rotten Tomatoes, ReelGood and JustWatch, the folks at StreamingObserver, an organization that analyze
Attention cord cutters: Netflix has more ‘certified fresh’ movies than Amazon, Hulu and HBO combined Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-01-28  Authors: sarah whitten, getty images
Keywords: news, cnbc, companies, movies, hulu, fresh, certified, amazon, wide, attention, streaming, films, cord, tomatoes, customers, rotten, hbo, using, cutters, netflix, combined


Attention cord cutters: Netflix has more 'certified fresh' movies than Amazon, Hulu and HBO combined

More doesn’t always mean better, especially when it comes to streaming services.

As more people cut the cord and sign-up for non-traditional cable options, companies like Netflix, Hulu and Amazon Prime have to make their offerings more enticing to consumers.

While many customers have subscriptions with multiple services, these streaming platforms still have to remain competitive. Some customers want a wide selection of content to choose from, others are looking for the newest titles or programs that are exclusive to just one platform.

For others, it’s all about prestige. Using data from Rotten Tomatoes, ReelGood and JustWatch, the folks at StreamingObserver, an organization that analyzes the latest trends in streaming technology, determined that Netflix had the highest concentration of Rotten Tomatoes “certified fresh” films in its library when compared to its competitors.

In fact, the platform had more quality films than Hulu, Amazon and HBO combined.


Company: cnbc, Activity: cnbc, Date: 2019-01-28  Authors: sarah whitten, getty images
Keywords: news, cnbc, companies, movies, hulu, fresh, certified, amazon, wide, attention, streaming, films, cord, tomatoes, customers, rotten, hbo, using, cutters, netflix, combined


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Former DirecTV CEO: Cord cutters don’t matter if broadband is the future

Former DirecTV CEO Michael White isn’t too worried about cord cutters. With products like DirecTV Now — an online subscription streaming service made with broadband users in mind — DirecTV and parent company AT&T feel prepared for the shift. The company now has 25 million broadband customers, compared to 22 million for video. While bundled packages, which provide cable, wireless and phone service, may be beneficial for churn, he recommended those companies stick to what they know. “If you can se


Former DirecTV CEO Michael White isn’t too worried about cord cutters. With products like DirecTV Now — an online subscription streaming service made with broadband users in mind — DirecTV and parent company AT&T feel prepared for the shift. The company now has 25 million broadband customers, compared to 22 million for video. While bundled packages, which provide cable, wireless and phone service, may be beneficial for churn, he recommended those companies stick to what they know. “If you can se
Former DirecTV CEO: Cord cutters don’t matter if broadband is the future Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2017-10-26  Authors: chloe aiello
Keywords: news, games, cnbc, companies, wireless, streaming, comcast, matter, told, ceo, cord, future, white, directv, dont, cable, company, customers, cutters, broadband


Former DirecTV CEO: Cord cutters don't matter if broadband is the future

Former DirecTV CEO Michael White isn’t too worried about cord cutters.

Recent evidence suggests that large numbers of subscribers, a large share of them being millennials, are actively canceling cable packages. For White, however, broadband is the future, and already a major revenue generator as more consumers flock to streaming platforms to consume content, he told CNBC on Thursday.

“The whole issue of the growth in streaming: Millennials’ habits are different. There’s no question about that,” White said. “You are seeing cord cutting, that’s a reality. The advantage is, we can sell broadband still.”

With products like DirecTV Now — an online subscription streaming service made with broadband users in mind — DirecTV and parent company AT&T feel prepared for the shift. However, White didn’t write off the struggle cable-forward companies are facing.

Companies like Comcast and AT&T, which routinely report subscriber metrics on quarterly earnings, appear to be taking a hit from customers ditching pricey cable packages.

This quarter, Comcast reported its largest quarterly loss of cable subscribers in three years. The company now has 25 million broadband customers, compared to 22 million for video. However, Comcast emphasized that broadband now makes up the majority of the company’s cash flow, CEO Brian Roberts told CNBC’s “Squawk Box” recently.

As far as big players in cable go, White doesn’t anticipate them picking up wireless to attract or retain customers. While bundled packages, which provide cable, wireless and phone service, may be beneficial for churn, he recommended those companies stick to what they know.

“If you can sell more good products to good customers, it’s better than chasing customers you don’t know,” White said.

Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com.


Company: cnbc, Activity: cnbc, Date: 2017-10-26  Authors: chloe aiello
Keywords: news, games, cnbc, companies, wireless, streaming, comcast, matter, told, ceo, cord, future, white, directv, dont, cable, company, customers, cutters, broadband


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