The new iPad Mini is compact but incredibly powerful, and fans will love it

The iPad Mini supports it for the first time, and it’s a lot of fun. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all


The iPad Mini supports it for the first time, and it’s a lot of fun. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all
The new iPad Mini is compact but incredibly powerful, and fans will love it Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-20  Authors: todd haselton, mabel haselton
Keywords: news, cnbc, companies, xs, incredibly, ipad, apps, pencil, fans, powerful, compact, youll, feels, love, iphone, notes, version, mini


The new iPad Mini is compact but incredibly powerful, and fans will love it

You’ll want to buy the $99 Apple Pencil, too. The iPad Mini supports it for the first time, and it’s a lot of fun. Given that the tablet feels like a tiny notebook, I liked sketching in it at night while watching a movie — I’m a terrible artist and don’t do this often — and taking quick notes. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. It feels natural.

Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. More on that later.

The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all at the same time. It’s also capable of running the latest augmented reality apps, so I was able to overlay a 3D image of the Mars Insight lander on top of my living room and walk around it.


Company: cnbc, Activity: cnbc, Date: 2019-03-20  Authors: todd haselton, mabel haselton
Keywords: news, cnbc, companies, xs, incredibly, ipad, apps, pencil, fans, powerful, compact, youll, feels, love, iphone, notes, version, mini


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The new iPad Mini is compact but incredibly powerful, and fans will love it

The iPad Mini supports it for the first time, and it’s a lot of fun. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all


The iPad Mini supports it for the first time, and it’s a lot of fun. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all
The new iPad Mini is compact but incredibly powerful, and fans will love it Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-20  Authors: todd haselton, mabel haselton
Keywords: news, cnbc, companies, xs, incredibly, ipad, apps, pencil, fans, powerful, compact, youll, feels, love, iphone, notes, version, mini


The new iPad Mini is compact but incredibly powerful, and fans will love it

You’ll want to buy the $99 Apple Pencil, too. The iPad Mini supports it for the first time, and it’s a lot of fun. Given that the tablet feels like a tiny notebook, I liked sketching in it at night while watching a movie — I’m a terrible artist and don’t do this often — and taking quick notes. If you like to jot notes on a notepad — or even type them in Apple Notes — you’ll enjoy doing the same on the iPad Mini. It feels natural.

Just make sure you’re buying the old version of the Pencil, as the Mini (bizarrely) doesn’t support the new version. More on that later.

The new A12 chip is the same one found in the iPhone XS and iPhone XS Max. It’s powerful enough that I was able to run two apps side by side and stream a baseball game in a pop-up window, all at the same time. It’s also capable of running the latest augmented reality apps, so I was able to overlay a 3D image of the Mars Insight lander on top of my living room and walk around it.


Company: cnbc, Activity: cnbc, Date: 2019-03-20  Authors: todd haselton, mabel haselton
Keywords: news, cnbc, companies, xs, incredibly, ipad, apps, pencil, fans, powerful, compact, youll, feels, love, iphone, notes, version, mini


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Apple is expected to reveal its new software for iPhone and Mac on June 3

Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs. Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introd


Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs. Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introd
Apple is expected to reveal its new software for iPhone and Mac on June 3 Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, latest, mac, expected, reveal, iphone, ipad, announce, apple, pro, software, macbook, keynote, hardware


Apple is expected to reveal its new software for iPhone and Mac on June 3

Apple on Thursday announced that it will host its annual Worldwide Developers Conference , or WWDC, from June 3 through June 7 in San Jose, California.

Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs.

Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introduced the HomePod and a 10.5-inch iPad Pro.

Apple has already confirmed an event planned for March 25, where it’s expected to announce new services, including streaming video and subscription news. If it doesn’t announce any hardware at that event, it’s possible we’ll see new hardware — including AirPower, AirPods 2, the rumored 10.2-inch iPad and the high-end Mac Pro — on June 3.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, latest, mac, expected, reveal, iphone, ipad, announce, apple, pro, software, macbook, keynote, hardware


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The iPhone’s steady cash flow makes Apple more like a safe bond than a stock, Cowen says

Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.” “Does the iPhone business make Apple a trading stock or bond coupon? The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism. But Cowen b


Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.” “Does the iPhone business make Apple a trading stock or bond coupon? The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism. But Cowen b
The iPhone’s steady cash flow makes Apple more like a safe bond than a stock, Cowen says Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: yun li, kevin frayer, getty images
Keywords: news, cnbc, companies, safe, subscriptions, iphone, makes, iphones, apple, million, devices, trading, business, cowen, investors, cash, steady, flow, bond, sankar, stock


The iPhone's steady cash flow makes Apple more like a safe bond than a stock, Cowen says

Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher.

Cowen initiated coverage on Apple with an outperform rating and $220 12-month price target. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.”

“Does the iPhone business make Apple a trading stock or bond coupon? We think it’s a bit of both,” Cowen’s Krish Sankar said in a note Thursday. “The company has a 900 million strong, loyal iPhone customer base globally to which it can offer a growing ecosystem of devices such as wearables and new content subscriptions and service offerings.”

“With the iPhone installed base at 900 million units and oldest devices approaching five years, we believe annual iPhone shipments are running near replacement demand,” Sankar added. “The stock could be a good buy from a short-term trading standpoint as well.”

The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism.

But Cowen believes that mature business offers investors a stable outlook of future cash flow for the next five years. With most devices needed to be replaced over that time period, that means annual shipments of 180 million can be counted on, the analyst said. The replacement sales offer a “potentially a supportive LT annuity for device sales.”

An annuity is a contract that promises investors a stream of income payments in the future.

Apple has made back the losses in 2018 with the stock rebounding more than 15 percent year to date. Shares of Apple rose nearly percent Thursday morning.

Cowen is also bullish on Apple’s services segment, estimating earnings from services to double in two years.

“We see scope for further expansion with increased scale in content subscriptions and higher contributions from App Store and Licensing revenues,” Sankar said.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: yun li, kevin frayer, getty images
Keywords: news, cnbc, companies, safe, subscriptions, iphone, makes, iphones, apple, million, devices, trading, business, cowen, investors, cash, steady, flow, bond, sankar, stock


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Apple is expected to reveal its new software for iPhone and Mac on June 3

Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs. Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introd


Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs. Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introd
Apple is expected to reveal its new software for iPhone and Mac on June 3 Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, latest, mac, expected, reveal, iphone, ipad, announce, apple, pro, software, macbook, keynote, hardware


Apple is expected to reveal its new software for iPhone and Mac on June 3

Apple on Thursday announced that it will host its annual Worldwide Developers Conference , or WWDC, from June 3 through June 7 in San Jose, California.

Apple typically uses the first day of the show to host a keynote for developers and the media where it unveils its latest software and sometimes new hardware. That means it’s expected to reveal iOS 13 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV and macOS for Macs.

Last year, Apple stuck to software and didn’t announce any new hardware. But, in 2017, it used the opening keynote to reveal updates to the iMac, MacBook and MacBook Pro and also introduced the HomePod and a 10.5-inch iPad Pro.

Apple has already confirmed an event planned for March 25, where it’s expected to announce new services, including streaming video and subscription news. If it doesn’t announce any hardware at that event, it’s possible we’ll see new hardware — including AirPower, AirPods 2, the rumored 10.2-inch iPad and the high-end Mac Pro — on June 3.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, latest, mac, expected, reveal, iphone, ipad, announce, apple, pro, software, macbook, keynote, hardware


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The iPhone’s steady cash flow makes Apple more like a safe bond than a stock, Cowen says

Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.” “Does the iPhone business make Apple a trading stock or bond coupon? The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism. But Cowen b


Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.” “Does the iPhone business make Apple a trading stock or bond coupon? The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism. But Cowen b
The iPhone’s steady cash flow makes Apple more like a safe bond than a stock, Cowen says Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: yun li, kevin frayer, getty images
Keywords: news, cnbc, companies, safe, subscriptions, iphone, makes, iphones, apple, million, devices, trading, business, cowen, investors, cash, steady, flow, bond, sankar, stock


The iPhone's steady cash flow makes Apple more like a safe bond than a stock, Cowen says

Add Cowen to a list of Apple bulls as analysts there see the steady iPhone business driving the stock another 20 percent higher.

Cowen initiated coverage on Apple with an outperform rating and $220 12-month price target. The firm said the iPhone business remains a strong driver for the stock and provides investors with an “annuity.”

“Does the iPhone business make Apple a trading stock or bond coupon? We think it’s a bit of both,” Cowen’s Krish Sankar said in a note Thursday. “The company has a 900 million strong, loyal iPhone customer base globally to which it can offer a growing ecosystem of devices such as wearables and new content subscriptions and service offerings.”

“With the iPhone installed base at 900 million units and oldest devices approaching five years, we believe annual iPhone shipments are running near replacement demand,” Sankar added. “The stock could be a good buy from a short-term trading standpoint as well.”

The iPhone business has actually been facing challenges as competition intensify in the mature market and Apple’s overpricing its latest iPhone models has also drawn criticism.

But Cowen believes that mature business offers investors a stable outlook of future cash flow for the next five years. With most devices needed to be replaced over that time period, that means annual shipments of 180 million can be counted on, the analyst said. The replacement sales offer a “potentially a supportive LT annuity for device sales.”

An annuity is a contract that promises investors a stream of income payments in the future.

Apple has made back the losses in 2018 with the stock rebounding more than 15 percent year to date. Shares of Apple rose nearly percent Thursday morning.

Cowen is also bullish on Apple’s services segment, estimating earnings from services to double in two years.

“We see scope for further expansion with increased scale in content subscriptions and higher contributions from App Store and Licensing revenues,” Sankar said.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: yun li, kevin frayer, getty images
Keywords: news, cnbc, companies, safe, subscriptions, iphone, makes, iphones, apple, million, devices, trading, business, cowen, investors, cash, steady, flow, bond, sankar, stock


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Apple just released its first commercial about privacy — watch it here

Apple on Thursday released its first privacy-focused iPhone commercial. It’s filled with video snippets of moments in life where people want privacy, like in the bathroom or during one-on-one conversations. Apple closes it with this tag line: “If privacy matters in your life, it should matter to the phone your life is on.” Apple CEO Tim Cook has long advocated for digital privacy, which he has called a “human right” and a “civil liberty.” “We cannot lose sight of the most important constituency:


Apple on Thursday released its first privacy-focused iPhone commercial. It’s filled with video snippets of moments in life where people want privacy, like in the bathroom or during one-on-one conversations. Apple closes it with this tag line: “If privacy matters in your life, it should matter to the phone your life is on.” Apple CEO Tim Cook has long advocated for digital privacy, which he has called a “human right” and a “civil liberty.” “We cannot lose sight of the most important constituency:
Apple just released its first commercial about privacy — watch it here Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, wrote, commercial, potential, youtube, apple, released, right, ad, cook, watch, privacy, iphone, life


Apple just released its first commercial about privacy — watch it here

Apple on Thursday released its first privacy-focused iPhone commercial. It’s filled with video snippets of moments in life where people want privacy, like in the bathroom or during one-on-one conversations.

Apple closes it with this tag line: “If privacy matters in your life, it should matter to the phone your life is on.”

The ad follows a billboard Apple posted at this year’s Consumer Electronics Show (CES). There, Apple plastered an advertisement on the side of a hotel that said “What happens on your iPhone, stays on your iPhone” with a link to Apple’s privacy website. The ad made a huge splash at the show, where Amazon and Google were revealing new products and services.

Apple CEO Tim Cook has long advocated for digital privacy, which he has called a “human right” and a “civil liberty.”

Earlier this year, Cook wrote a Time magazine op-ed calling on the U.S. Federal Trade Commission to create a “data-broker” registry where consumers can see who buys and sells their data.

“We cannot lose sight of the most important constituency: individuals trying to win back their right to privacy,” Cook said at the time. “Technology has the potential to keep changing the world for the better, but it will never achieve that potential without the full faith and confidence of the people who use it.”

Subscribe to CNBC on YouTube.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, wrote, commercial, potential, youtube, apple, released, right, ad, cook, watch, privacy, iphone, life


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Search trends in China show interest in iPhone down nearly 50%

The number of iPhone searches on Chinese search engine Baidu plummeted 48 percent in February, slightly less than the 50 percent plunge in January, Longbow said. The lackluster search trends came even after Chinese retailers slashed iPhone prices. “Multiple iPhone price cuts did not stop China iPhone search trends from weakening further while February supplier sales were abysmal,” Longbow analyst Shawn Harrison said in a note Tuesday. Baidu iPhone search trends are indicative of iPhone demand, a


The number of iPhone searches on Chinese search engine Baidu plummeted 48 percent in February, slightly less than the 50 percent plunge in January, Longbow said. The lackluster search trends came even after Chinese retailers slashed iPhone prices. “Multiple iPhone price cuts did not stop China iPhone search trends from weakening further while February supplier sales were abysmal,” Longbow analyst Shawn Harrison said in a note Tuesday. Baidu iPhone search trends are indicative of iPhone demand, a
Search trends in China show interest in iPhone down nearly 50% Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-12  Authors: yun li, greg baker, afp, getty images
Keywords: news, cnbc, companies, harrison, neutral, interest, searches, search, chinese, nearly, china, sales, 50, iphone, trends, longbow


Search trends in China show interest in iPhone down nearly 50%

Chinese interest in Apple’s iPhone seems to be waning as fewer consumers search for the smart phone online, according to Longbow Research.

The number of iPhone searches on Chinese search engine Baidu plummeted 48 percent in February, slightly less than the 50 percent plunge in January, Longbow said. It was the fifth consecutive month of decline. The lackluster search trends came even after Chinese retailers slashed iPhone prices.

“Multiple iPhone price cuts did not stop China iPhone search trends from weakening further while February supplier sales were abysmal,” Longbow analyst Shawn Harrison said in a note Tuesday.

Baidu iPhone search trends are indicative of iPhone demand, according to the firm. It said they have a 74 percent correlation to changes in Apple’s year-over-year sales in China during the past four years. The searches also have an 82 percent correlation to iPhone shipments into China, Longbow said.

Apple’s iPhone sales in China decreased 5 percent year over year in February and more than 30 percent from January, Longbow said.

The firm kept its neutral rating for Apple and expects earnings of $11 per share in fiscal year of 2019.

“We remain neutral since without iPhone demand acceleration on the horizon, we currently do not see any catalysts near term to drive significant EPS upside,” Harrison said.

Apple on Monday announced an event for March 25 where streaming TV and subscription news services are expected. Shares of the iPhone maker have gained more than 13 percent in 2019.


Company: cnbc, Activity: cnbc, Date: 2019-03-12  Authors: yun li, greg baker, afp, getty images
Keywords: news, cnbc, companies, harrison, neutral, interest, searches, search, chinese, nearly, china, sales, 50, iphone, trends, longbow


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Samsung’s budget-friendly Galaxy S10e gives you more bang for the buck than the equivalent iPhone

Earlier this month I took a look at the Samsung Galaxy S10+, the most premium of the current Samsung phones, which are now available to buy. You should buy the Galaxy S10e instead. It also gives you more bang for the buck than Apple’s iPhone XR, which costs the same — the Galaxy s10e has a brighter screen, headphone jack and expandable storage. But at $750, and considering all that you get with the Galaxy S10e, I think Samsung’s found a nice sweet spot. In fact,Samsung is already seeing success


Earlier this month I took a look at the Samsung Galaxy S10+, the most premium of the current Samsung phones, which are now available to buy. You should buy the Galaxy S10e instead. It also gives you more bang for the buck than Apple’s iPhone XR, which costs the same — the Galaxy s10e has a brighter screen, headphone jack and expandable storage. But at $750, and considering all that you get with the Galaxy S10e, I think Samsung’s found a nice sweet spot. In fact,Samsung is already seeing success
Samsung’s budget-friendly Galaxy S10e gives you more bang for the buck than the equivalent iPhone Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-12  Authors: todd haselton
Keywords: news, cnbc, companies, took, samsungs, s10e, s10, equivalent, buck, samsung, apples, buy, costs, galaxy, budgetfriendly, xr, phone, iphone, bang, gives


Samsung's budget-friendly Galaxy S10e gives you more bang for the buck than the equivalent iPhone

Earlier this month I took a look at the Samsung Galaxy S10+, the most premium of the current Samsung phones, which are now available to buy. It’s a very good phone that’s a perfect alternative to Apple’s iPhones, but it’s also expensive and starts at $999.

You should buy the Galaxy S10e instead.

Samsung didn’t cut many corners with this model, and it costs $250 less than the Galaxy S10+. It also gives you more bang for the buck than Apple’s iPhone XR, which costs the same — the Galaxy s10e has a brighter screen, headphone jack and expandable storage.

Samsung’s shipments were down last year, just like Apple’s, because people have shown they’re less likely to spend $1,000 on a new phone. But at $750, and considering all that you get with the Galaxy S10e, I think Samsung’s found a nice sweet spot. In fact,Samsung is already seeing success with Galaxy S10 orders.


Company: cnbc, Activity: cnbc, Date: 2019-03-12  Authors: todd haselton
Keywords: news, cnbc, companies, took, samsungs, s10e, s10, equivalent, buck, samsung, apples, buy, costs, galaxy, budgetfriendly, xr, phone, iphone, bang, gives


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Apple augmented reality glasses could start production this year: Kuo

TF International Securities analyst Ming-Chi Kuo, a respected Apple analyst with eyes on the company’s Asia supply chain, said he believes Apple will begin mass production of its head-worn augmented reality, or AR, device as soon as the fourth quarter of this year. Kuo hedges a bit in his note, however, suggesting that mass production may not begin until as late as the second quarter of 2020. “We think, due to technology limitations, that Apple will integrate its head-worn AR device and iPhone,”


TF International Securities analyst Ming-Chi Kuo, a respected Apple analyst with eyes on the company’s Asia supply chain, said he believes Apple will begin mass production of its head-worn augmented reality, or AR, device as soon as the fourth quarter of this year. Kuo hedges a bit in his note, however, suggesting that mass production may not begin until as late as the second quarter of 2020. “We think, due to technology limitations, that Apple will integrate its head-worn AR device and iPhone,”
Apple augmented reality glasses could start production this year: Kuo Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-08  Authors: todd haselton, brendan mcdermid, magdalena petrova cnbc
Keywords: news, cnbc, companies, reality, ar, augmented, device, apples, production, kuo, apple, iphone, glasses, headset, headworn, start


Apple augmented reality glasses could start production this year: Kuo

TF International Securities analyst Ming-Chi Kuo, a respected Apple analyst with eyes on the company’s Asia supply chain, said he believes Apple will begin mass production of its head-worn augmented reality, or AR, device as soon as the fourth quarter of this year.

Kuo hedges a bit in his note, however, suggesting that mass production may not begin until as late as the second quarter of 2020. That means the device might not launch until sometime next summer at the very earliest.

The headset, according to Kuo, will most likely sync up with an iPhone that feeds it with the data it needs to provide you information. This is how other current headsets on the market work, such as the Vuzix Blade, which syncs with Android and iPhone devices.

“We think, due to technology limitations, that Apple will integrate its head-worn AR device and iPhone,” Kuo wrote. “The former is in charge of the display, and the latter is in charge of computing, Internet access, indoor navigation, and outdoor navigation. Although there is still much room for improvement for Apple’s first-generation head-worn AR device, we believe that this product will offer an all-new user experience and define the AR user interface. If Apple’s competitors launch products related to AR in the future, they may copy Apple’s design features.”

Although Apple has not acknowledged any such device, Bloomberg reported the company was working on an augmented reality headset in November 2017.

Apple CEO Tim Cook talked a bit about the limitations of AR glasses back in 2017. “Today I can tell you that the technology itself doesn’t exist to do that in a quality way,” he said. “There have been improvements, but AR is still very limited in what it offers, largely because there’s a huge gap in the field of view inside headsets.”

Magic Leap is one such example. It lets you see the real world around you and drop digital items, like a huge big-screen TV, anywhere you want. But, while you’re looking through the glasses, the digital objects only appear in a tiny stamp-sized window.

Perhaps Apple has a solution to this problem. Cook has said he believes augmented reality is the future of computing, which is why the latest iPhones already support AR-enabled apps. Moving those apps to a headset seems like a plausible next step.


Company: cnbc, Activity: cnbc, Date: 2019-03-08  Authors: todd haselton, brendan mcdermid, magdalena petrova cnbc
Keywords: news, cnbc, companies, reality, ar, augmented, device, apples, production, kuo, apple, iphone, glasses, headset, headworn, start


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