Samsung is working on phone screens that hide the camera completely

Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones. Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole-punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at th


Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones. Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole-punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at th
Samsung is working on phone screens that hide the camera completely Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, notch, display, camera, yang, samsung, technology, working, yonhap, screens, displays, phone, phones, way, completely, hide


Samsung is working on phone screens that hide the camera completely

Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones.

“Though it wouldn’t be possible to make in the next one to two years, the technology can move forward to the point where the camera hole will be invisible, while not affecting the camera’s function in any way,” Yang Byung-duk, Samsung’s vice president of the mobile communication display R&D group told Korea’s Yonhap News Agency on Thursday.

Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole-punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at the top of the display for cameras and other sensors. The iPhone has a notch that houses its camera and FaceID system.

While Yang didn’t say how, it seems possible Samsung could do this by creating an area of the display that turns off the pixels when a camera is in use, so that it can shoot without any light interference.

Yang did not say when Samsung will mass produce such panels, but it would allow phones to have screens that take over the entire front of the device without any cut-out, notch or side and top bezels. Since Apple sources its displays from Samsung, too, it’s plausible that this technology makes it outside Samsung phones and to devices like the iPhone.

Read more at Yonhap News Agency.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, notch, display, camera, yang, samsung, technology, working, yonhap, screens, displays, phone, phones, way, completely, hide


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Samsung is working on phone screens that hide the camera completely

Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones. Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at th


Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones. Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at th
Samsung is working on phone screens that hide the camera completely Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, notch, hole, display, camera, yang, samsung, working, yonhap, screens, displays, phone, phones, way, completely, hide


Samsung is working on phone screens that hide the camera completely

Samsung is working toward building phone displays where the front-facing camera hides under the display completely, similar to the way the fingerprint reader is embedded inside the displays of the latest Galaxy S10 phones.

“Though it wouldn’t be possible to make in the next one to two years, the technology can move forward to the point where the camera hole will be invisible, while not affecting the camera’s function in any way,” Yang Byung-duk, Samsung’s vice president of the mobile communication display R&D group told Korea’s Yonhap News Agency on Thursday.

Samsung’s latest phones have minimized the so-called “notch” found in iPhones and other modern Android devices by cutting a hole for the camera into the screen. Without this hole punch, used in Samsung’s new “Infinity-O” displays, manufacturers have to create a small cut at the top of the display for cameras and other sensors. The iPhone has a notch that houses its camera and FaceID system.

While Yang didn’t say how, it seems possible Samsung could do this by creating an area of the display that turns off the pixels when a camera is in use, so that it can shoot without any light interference.

Yang did not say when Samsung will mass produce such panels, but it would allow phones to have screens that take over the entire front of the device without any cut-out, notch or side and top bezels. Since Apple sources its displays from Samsung, too, it’s plausible that this technology makes it outside Samsung phones and to devices like the iPhone.

Read more at Yonhap News Agency.


Company: cnbc, Activity: cnbc, Date: 2019-03-14  Authors: todd haselton
Keywords: news, cnbc, companies, notch, hole, display, camera, yang, samsung, working, yonhap, screens, displays, phone, phones, way, completely, hide


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A top analyst says Samsung’s new iPhone rival is selling better than expected, even in China

TF International Securities analyst Ming-Chi Kuo — perhaps best known for his Apple supply chain insights — said in a recent note to investors that he’s upping his 2019 shipment estimates for Samsung’s new Galaxy S10 phone by as much as 30 percent from 30 million to 35 million units to 40 million to 45 million units. Kuo said pre-order demand for the new Samsung phones, which includes the Galaxy S10e, the Galaxy S10 and Galaxy S10+, is “better than expected.” Samsung and Apple saw decreased ship


TF International Securities analyst Ming-Chi Kuo — perhaps best known for his Apple supply chain insights — said in a recent note to investors that he’s upping his 2019 shipment estimates for Samsung’s new Galaxy S10 phone by as much as 30 percent from 30 million to 35 million units to 40 million to 45 million units. Kuo said pre-order demand for the new Samsung phones, which includes the Galaxy S10e, the Galaxy S10 and Galaxy S10+, is “better than expected.” Samsung and Apple saw decreased ship
A top analyst says Samsung’s new iPhone rival is selling better than expected, even in China Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-07  Authors: todd haselton
Keywords: news, cnbc, companies, work, selling, iphone, expected, kuo, apple, phones, units, china, samsungs, analyst, s10, million, 30, galaxy, rival, better


A top analyst says Samsung's new iPhone rival is selling better than expected, even in China

TF International Securities analyst Ming-Chi Kuo — perhaps best known for his Apple supply chain insights — said in a recent note to investors that he’s upping his 2019 shipment estimates for Samsung’s new Galaxy S10 phone by as much as 30 percent from 30 million to 35 million units to 40 million to 45 million units. Kuo said pre-order demand for the new Samsung phones, which includes the Galaxy S10e, the Galaxy S10 and Galaxy S10+, is “better than expected.”

Samsung and Apple saw decreased shipments in 2018, which were largely blamed on expensive phones and changing wireless carrier subsidy models. People are also using their old phones for longer than ever before. Kuo explained why the S10 may work in Samsung’s favor.


Company: cnbc, Activity: cnbc, Date: 2019-03-07  Authors: todd haselton
Keywords: news, cnbc, companies, work, selling, iphone, expected, kuo, apple, phones, units, china, samsungs, analyst, s10, million, 30, galaxy, rival, better


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Samsung building two new foldable phones: Report

Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday. Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before. The Galaxy Fold has a p


Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday. Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before. The Galaxy Fold has a p
Samsung building two new foldable phones: Report Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-06  Authors: todd haselton, justin sullivan, getty images
Keywords: news, cnbc, companies, foldable, screens, building, bloomberg, phone, phones, samsung, galaxy, outward, fold, report, month


Samsung building two new foldable phones: Report

Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday.

Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. It will sell also third phone that has folds outward, similar in design to the recently announced Huawei Mate X, Bloomberg said.

A Samsung spokesperson declined to comment.

A focus on folding devices is likely an effort to spur new excitement around phones that will drive people to want to upgrade from older models that lack significant new capabilities. Phone makers have added improved cameras and screens in recent upgrades, but that hasn’t been enough to compel people to buy new and expensive products. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before.

Folding screens allow a customer to use a device like a traditional phone but can unfold to reveal a larger, tablet-like display, acting as a two-in-one device.

Bloomberg said Samsung is facing issues with its current crop of foldable displays, which show “a crease that appears on the panel after it’s been folded about 10,000 times.” The Galaxy Fold has a plastic screen, but a supplier used by both Apple and Samsung, Corning, is already testing foldable glass that could be ready in the next few years. It’s unclear if Samsung will use those panels.

Read more on Bloomberg.


Company: cnbc, Activity: cnbc, Date: 2019-03-06  Authors: todd haselton, justin sullivan, getty images
Keywords: news, cnbc, companies, foldable, screens, building, bloomberg, phone, phones, samsung, galaxy, outward, fold, report, month


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Samsung building two new foldable phones: Report

Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday. Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before. The Galaxy Fold has a p


Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday. Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before. The Galaxy Fold has a p
Samsung building two new foldable phones: Report Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-06  Authors: todd haselton, justin sullivan, getty images
Keywords: news, cnbc, companies, outward, report, samsung, bloomberg, foldable, month, phones, galaxy, phone, screens, building, fold


Samsung building two new foldable phones: Report

Samsung will launch two additional foldable phones in addition to the device it announced last month, Bloomberg reported Wednesday.

Samsung’s $1,980 Galaxy Fold will be released next month. Bloomberg said that Samsung will announce another foldable phone with a different design, one that folds vertically, as opposed to outward like the Galaxy Fold, as soon as this year. It will sell also third phone that has folds outward, similar in design to the recently announced Huawei Mate X, Bloomberg said.

A Samsung spokesperson declined to comment.

A focus on folding devices is likely an effort to spur new excitement around phones that will drive people to want to upgrade from older models that lack significant new capabilities. Phone makers have added improved cameras and screens in recent upgrades, but that hasn’t been enough to compel people to buy new and expensive products. Shipments of Samsung and Apple phones have slid as customers hang on to phones longer than ever before.

Folding screens allow a customer to use a device like a traditional phone but can unfold to reveal a larger, tablet-like display, acting as a two-in-one device.

Bloomberg said Samsung is facing issues with its current crop of foldable displays, which show “a crease that appears on the panel after it’s been folded about 10,000 times.” The Galaxy Fold has a plastic screen, but a supplier used by both Apple and Samsung, Corning, is already testing foldable glass that could be ready in the next few years. It’s unclear if Samsung will use those panels.

Read more on Bloomberg.


Company: cnbc, Activity: cnbc, Date: 2019-03-06  Authors: todd haselton, justin sullivan, getty images
Keywords: news, cnbc, companies, outward, report, samsung, bloomberg, foldable, month, phones, galaxy, phone, screens, building, fold


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Apple’s iPhone glass supplier says foldable phones should be ready in a few years

Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product. The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and


Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product. The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and
Apple’s iPhone glass supplier says foldable phones should be ready in a few years Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-05  Authors: lauren feiner, benjamin hall, cnbc, andrew evers
Keywords: news, cnbc, companies, apples, apple, flexible, ready, plastic, supplier, glass, iphone, phones, foldable, debuting, phone, working, corning


Apple's iPhone glass supplier says foldable phones should be ready in a few years

Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product.

The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. Bank of America Merrill Lynch said in March 2018 a foldable iPhone could come as early as 2020 for Apple, saying the company was already working with its Asian partners on the device.

So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and Huawei’s Mate X debuting around $2,600. But phone makers are still racing to get their own versions on display, with Motorola reportedly planning to bring back the iconic Razr as a foldable device, The Wall Street Journal reported.

But even those testing plastic-based screens acknowledge the inherent problems in the material, despite being more flexible than glass.


Company: cnbc, Activity: cnbc, Date: 2019-03-05  Authors: lauren feiner, benjamin hall, cnbc, andrew evers
Keywords: news, cnbc, companies, apples, apple, flexible, ready, plastic, supplier, glass, iphone, phones, foldable, debuting, phone, working, corning


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Apple’s iPhone glass supplier says foldable phones should be ready in a few years

Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product. The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and


Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product. The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and
Apple’s iPhone glass supplier says foldable phones should be ready in a few years Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-05  Authors: lauren feiner, benjamin hall, cnbc, andrew evers
Keywords: news, cnbc, companies, apples, apple, flexible, ready, plastic, supplier, glass, iphone, phones, foldable, debuting, phone, working, corning


Apple's iPhone glass supplier says foldable phones should be ready in a few years

Apple’s iPhone glass supplier Corning is working on a new flexible product as competitors roll out foldable phones using plastic, Wired reported. Corning confirmed to CNBC it’s working on the flexible glass product.

The move hints at possible ambitions at Apple to create a foldable phone that’s more durable than the plastic polymer-based models recently announced by Samsung and Huawei. Bank of America Merrill Lynch said in March 2018 a foldable iPhone could come as early as 2020 for Apple, saying the company was already working with its Asian partners on the device.

So far, the foldable phone market is untested and expensive, with Samsung’s Galaxy Fold debuting at $1,980 and Huawei’s Mate X debuting around $2,600. But phone makers are still racing to get their own versions on display, with Motorola reportedly planning to bring back the iconic Razr as a foldable device, The Wall Street Journal reported.

But even those testing plastic-based screens acknowledge the inherent problems in the material, despite being more flexible than glass.


Company: cnbc, Activity: cnbc, Date: 2019-03-05  Authors: lauren feiner, benjamin hall, cnbc, andrew evers
Keywords: news, cnbc, companies, apples, apple, flexible, ready, plastic, supplier, glass, iphone, phones, foldable, debuting, phone, working, corning


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Qualcomm launches patent challenge to Apple ahead of antitrust case

The patent case is part of a two-year series of lawsuits around the world between the companies. Apple has alleged that Qualcomm engaged in illegal patent practices to protect a dominant position in the chip market, and Qualcomm has accused Apple of using its technology without compensation. Since then, Qualcomm has filed a series of patent actions timed to conclude before the antitrust trial and rack up smaller victories against Apple. Qualcomm alleges that phones with Intel modem chips, which


The patent case is part of a two-year series of lawsuits around the world between the companies. Apple has alleged that Qualcomm engaged in illegal patent practices to protect a dominant position in the chip market, and Qualcomm has accused Apple of using its technology without compensation. Since then, Qualcomm has filed a series of patent actions timed to conclude before the antitrust trial and rack up smaller victories against Apple. Qualcomm alleges that phones with Intel modem chips, which
Qualcomm launches patent challenge to Apple ahead of antitrust case Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-04  Authors: george rose, getty images
Keywords: news, cnbc, companies, patent, challenge, case, ahead, phones, apple, chips, iphone, trade, qualcomm, launches, trial, violated, patents, antitrust


Qualcomm launches patent challenge to Apple ahead of antitrust case

Qualcomm Inc on Monday kicks off a patent challenge to Apple Inc, capping off a two-year legal strategy to put pressure on the iPhone maker before a major antitrust lawsuit between the two goes to trial in April.

Qualcomm, the world’s biggest maker of mobile chips, alleges in federal court in San Diego that Apple violated three of its patents, and is asking for tens of millions of dollars or more in damages.

The patent case is part of a two-year series of lawsuits around the world between the companies. Apple has alleged that Qualcomm engaged in illegal patent practices to protect a dominant position in the chip market, and Qualcomm has accused Apple of using its technology without compensation.

The legal saga will reach a crescendo in April, when an antitrust case filed by Apple in early 2017 heads to trial and challenges the foundation of Qualcomm’s business model.

Since then, Qualcomm has filed a series of patent actions timed to conclude before the antitrust trial and rack up smaller victories against Apple. So far, Qualcomm has won a preliminary finding of infringement by U.S. trade regulators and partial iPhone sales bans in China and Germany, although the Chinese ban has not yet been enforced and Apple has resumed shipping phones in Germany after making changes.

U.S. District Judge Dana Sabraw will open an eight-day trial on Monday to determine whether Apple violated Qualcomm patents around helping phones turn on more quickly and save battery life during tasks such as playing video games. Qualcomm alleges that phones with Intel modem chips, which connect phones to wireless data networks, violated the patents.

Apple has responded in court papers that it does not believe the patents are valid and that it does not infringe them. Apple has been found to infringe one of the patents in the suit during an unrelated case before the U.S. International Trade Commission, but that decision is not final and does not bind the court in San Diego. Apple also told trade regulators it believed it had a software solution to avoid the patent.

Qualcomm is asking for up to $1.41 in damages per infringing iPhone sold between mid-2017 and the autumn of 2018. The exact number of iPhones at stake has not been disclosed because Apple has never said how many of its phones contain Intel chips. Analysts believe that half of iPhones during that period contained Intel chips.


Company: cnbc, Activity: cnbc, Date: 2019-03-04  Authors: george rose, getty images
Keywords: news, cnbc, companies, patent, challenge, case, ahead, phones, apple, chips, iphone, trade, qualcomm, launches, trial, violated, patents, antitrust


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Samsung has an amazing new Galaxy phone, but it’s facing the same problems as the iPhone

Samsung introduced four new Galaxy S10 phones earlier this month, and I’ve been testing one of the higher-end models, the Galaxy S10+, for the past several days. It’s one of the best Android phones you can buy if you’re willing to spend $1,000 or more for it. The Galaxy S10+, as great as it is, is a reminder that smartphone innovation has plateaued when it comes to offering must-have features. While the screen is lovely and the cameras are awesome, they aren’t leaps and bounds better than what y


Samsung introduced four new Galaxy S10 phones earlier this month, and I’ve been testing one of the higher-end models, the Galaxy S10+, for the past several days. It’s one of the best Android phones you can buy if you’re willing to spend $1,000 or more for it. The Galaxy S10+, as great as it is, is a reminder that smartphone innovation has plateaued when it comes to offering must-have features. While the screen is lovely and the cameras are awesome, they aren’t leaps and bounds better than what y
Samsung has an amazing new Galaxy phone, but it’s facing the same problems as the iPhone Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-27  Authors: todd haselton
Keywords: news, cnbc, companies, willing, money, iphone, offering, samsung, problems, price, phone, galaxy, amazing, s10, youre, facing, spend, phones


Samsung has an amazing new Galaxy phone, but it's facing the same problems as the iPhone

Samsung introduced four new Galaxy S10 phones earlier this month, and I’ve been testing one of the higher-end models, the Galaxy S10+, for the past several days. It’s one of the best Android phones you can buy if you’re willing to spend $1,000 or more for it.

And that price is the key point, because fewer people are willing to spend that kind of money on a phone now that carrier subsidies have changed and people are holding on to their phones for much longer than ever before. That means the Galaxy S10+ isn’t in a position to steal sales away from Apple in the way that Chinese brands such as Huawei and Xiaomi have by offering premium phones at cheaper prices.

The Galaxy S10+, as great as it is, is a reminder that smartphone innovation has plateaued when it comes to offering must-have features. While the screen is lovely and the cameras are awesome, they aren’t leaps and bounds better than what your phone likely already has. Maybe when folding phones come down in price more people will want to spend a lot of money to upgrade, but not yet.


Company: cnbc, Activity: cnbc, Date: 2019-02-27  Authors: todd haselton
Keywords: news, cnbc, companies, willing, money, iphone, offering, samsung, problems, price, phone, galaxy, amazing, s10, youre, facing, spend, phones


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Sony launches new phones with movie theater-style screens

Sony launched a series of new smartphones on Monday with super-tall screens and cinema-quality features in the hope that video creators and movie buffs can help boost its struggling mobile unit. Last year, research firm e-Marketer estimated 78 percent of worldwide video viewing is on mobile. Sony isn’t the first company to use screen size ratios to try to offer higher-quality video. Sony said that in addition to its Sony Pictures films, brands including Netflix, Amazon Prime Video and YouTube ar


Sony launched a series of new smartphones on Monday with super-tall screens and cinema-quality features in the hope that video creators and movie buffs can help boost its struggling mobile unit. Last year, research firm e-Marketer estimated 78 percent of worldwide video viewing is on mobile. Sony isn’t the first company to use screen size ratios to try to offer higher-quality video. Sony said that in addition to its Sony Pictures films, brands including Netflix, Amazon Prime Video and YouTube ar
Sony launches new phones with movie theater-style screens Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-25  Authors: elizabeth schulze
Keywords: news, cnbc, companies, xperia, offer, mobile, viewing, phones, sony, launches, research, smartphones, watch, screen, 219, theaterstyle, screens, movie, video


Sony launches new phones with movie theater-style screens

Sony launched a series of new smartphones on Monday with super-tall screens and cinema-quality features in the hope that video creators and movie buffs can help boost its struggling mobile unit.

Sony’s Xperia 10, 10 Plus and 1 smartphones come with a 21:9 aspect ratio screen, which the company said would allow users to watch videos in the same format as a movie theater. Most smartphones from companies like Apple or Samsung come with 16:9 or 18:9 aspect ratios.

A 21:9 device would allow you to watch many films without any black bars on the sides, top or bottom. However, most non-cinema content would not be readily available in the format.

The new Xperia lineup was revealed Monday at Mobile World Congress in Barcelona, Spain. The premium Xperia 1 measures 6.5 inches tall, making it one of the taller smartphones on the market.

Other key features of the Xperia 1 include:

4K HDR OLED screens.

Triple-lens camera system.

Pricing starting at £799 ($1,043)

The ultra-wide screens are Sony’s latest attempt to lure in an audience consuming, producing and editing more videos on mobile phones. Last year, research firm e-Marketer estimated 78 percent of worldwide video viewing is on mobile.

Sony has struggled to keep up with competition from Apple and Samsung in the premium smartphone market, as well as Chinese players like Huawei, OnePlus and Oppo. Counterpoint Research estimates Sony’s market share fell from 0.9 percent of total smartphone shipments in 2017 to 0.5 percent in 2018.

“Sony has been relegated to niche player,” said Neil Shah, partner and research director at Counterpoint, in an email to CNBC.

Sony isn’t the first company to use screen size ratios to try to offer higher-quality video. A growing number of device makers have fiddled with screen size and resolution to try to offer a better viewing experience.

Sony said that in addition to its Sony Pictures films, brands including Netflix, Amazon Prime Video and YouTube are increasingly providing content in 21:9. The Japanese tech giant also said it’s working with the makers of “Fortnite” and other firms to offer video gaming experiences in the new format.


Company: cnbc, Activity: cnbc, Date: 2019-02-25  Authors: elizabeth schulze
Keywords: news, cnbc, companies, xperia, offer, mobile, viewing, phones, sony, launches, research, smartphones, watch, screen, 219, theaterstyle, screens, movie, video


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