Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’ the spot

Peloton has responded to a massive amount of criticism over one of its holiday ads. The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to “give the gift of Peloton,” which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one


Peloton has responded to a massive amount of criticism over one of its holiday ads.
The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to “give the gift of Peloton,” which had onlookers complaining about what they saw as undertones of sexism and classism in the ad.
Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one
Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’ the spot Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-12-04  Authors: megan graham
Keywords: news, cnbc, companies, peloton, criticism, received, disappointed, went, spot, sent, holiday, misinterpreted, support, statement, post, responds


Peloton responds to ad criticism, says it's 'disappointed in how some have misinterpreted' the spot

Peloton has responded to a massive amount of criticism over one of its holiday ads.

The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to “give the gift of Peloton,” which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Though the ad first ran on Nov. 4, according to iSpot.tv, the commercial more recently went viral on Twitter.

“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.”

Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one Facebook post in support of the spot.

The company’s shares went negative shortly after CNBC published the statement. The stock was down more than 6% midafternoon Wednesday.

In an investor note Tuesday, Raymond James analysts commented that the “significant backlash” to this particular ad likely wouldn’t sting in the long run, noting that Black Friday traffic appeared solid and that its affordability campaign is “compelling.”

“While reactions to the holiday ad are disappointing, we do not expect it will adversely affect holiday demand,” the analysts said. “We do believe Peloton may review its marketing strategy, given the frequency in which its ads are parodied on social media.”

Here are the emails and Facebook post Peloton sent to CNBC:

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.


Company: cnbc, Activity: cnbc, Date: 2019-12-04  Authors: megan graham
Keywords: news, cnbc, companies, peloton, criticism, received, disappointed, went, spot, sent, holiday, misinterpreted, support, statement, post, responds


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Instagrammers love this iconic spot, but there’s something they don’t want you to see

If there is one thing that Instagram has shown us is that the world is filled with fascinating natural wonders. Unlike other hotspots of the photo-sharing world, Trolltunga — which translates to “Troll’s tongue” — is every bit as beautiful as photographs portray. Interestingly, the website for the regional tourism office keeps it real with an expectation-managing photograph of its most famous spot. It’s common to see photos of breathtaking Preikestolen, or Pulpit Rock, that typically look like t


If there is one thing that Instagram has shown us is that the world is filled with fascinating natural wonders.
Unlike other hotspots of the photo-sharing world, Trolltunga — which translates to “Troll’s tongue” — is every bit as beautiful as photographs portray.
Interestingly, the website for the regional tourism office keeps it real with an expectation-managing photograph of its most famous spot.
It’s common to see photos of breathtaking Preikestolen, or Pulpit Rock, that typically look like t
Instagrammers love this iconic spot, but there’s something they don’t want you to see Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-12-02  Authors: monica buchanan pitrelli
Keywords: news, cnbc, companies, spot, kjeragbolten, world, photos, instagrammers, line, love, iconic, dont, getty, wait, soldal, visitors, theres, trolltunga, rock


Instagrammers love this iconic spot, but there's something they don't want you to see

If there is one thing that Instagram has shown us is that the world is filled with fascinating natural wonders. The downside? There are few geological secrets anymore. What was once a tribe’s, then a town’s, and eventually a country’s pride and joy is now subject to the whims of the international traveling world — all 1.4 billion of us. Take Norway’s now-famous Trolltunga. Jutting 2,300 feet above the north side of Ringedalsvatnet lake, the natural rock formation resulted from receding glaciers that broke off large, angular blocks from area mountains. It’s easy to see why photos at the site are an instant hit.

Two visitors gaze off Norway’s Trolltunga. Oleh_Slobodeniuk | E+ | Getty Images

The serenity. The solitude.

Trolltunga in Hardangerfjord, Norway. Morten Rustad | 500px Prime | Getty Images

The stillness of the remote surroundings. But widen the frame a bit, and that’s not the story.

Tourism explosion at Trolltunga

A decade ago, fewer than 800 people a year traveled to Trolltunga. Next year, that figure’s expected to hit 100,000. Trolltunga was formed roughly 10,000 years before the advent of the internet, but social media has played a major role in its massive influx. A photo there seems to combine everything we’ve come to expect from online travel photos: distant lands, a touch of daredevilism, breath-taking scenery and a soul-searchingly authentic experience.

Trolltunga, from a different angle. Kotenko_A | iStock Editorial | Getty Images

“Instagram has elevated the interest in the site that really no conventional marketing campaign can do,” said Bo Vibe, head of digital marketing at Fjord Tours. “Getting the ‘selfie’ on the top becomes the end-all for many visitors.” “Facebook has probably had just as much influence as Instagram,” said Jostein Soldal, CEO of Trolltunga Active, citing effective local and national marketing campaigns, word of mouth and the sheer beauty of the area as other factors. Unlike other hotspots of the photo-sharing world, Trolltunga — which translates to “Troll’s tongue” — is every bit as beautiful as photographs portray. But that solemn mood conveyed on social media doesn’t match what’s happening just beyond the selfie-frame.

Tourists wait in line to be photographed on Trolltunga. Kotenko_A | iStock Editorial | Getty Images

As tourist numbers have increased, so have the lines. Visitors who arrive in the summer months have been known to wait longer than three hours to get a photograph on the tongue’s tip. The longest waits often result when good weather follows a long period of rain — and when the average number of visitors increases from 800 to 2,000 per day. Travelers who arrive from June to September should mentally prepare for an average wait of 60 to 90 minutes for a photo opp. “If you are prepared that there will be a line and spend the time just enjoying all the impressive poses many of the tourists are doing, the waiting is not a big issue,” said Soldal. Interestingly, the website for the regional tourism office keeps it real with an expectation-managing photograph of its most famous spot.

Trolltunga’s saving grace – it’s hard to get there

Consistently ranked one of the best hikes in Norway, the journey to reach Trolltunga isn’t an easy one. From Skjeggedal, it’s a 10- to 12-hour hike that covers 28 kilometers and an 800-meter ascent. Hikers need to be fit and equipped with food, water, headlights, hiking boots and other gear. Efforts to inform tourists of this have helped reduce rescue operations from an all-time high of 40 in 2016 to just 12 in 2018. Built in the early 1900s, a funicular called Mågelibanen once made the journey to Trolltunga considerably easier, but it closed in 2012. To date, the only way to reach it is by foot, a fact that suits the local population just fine, says Soldal. “We don’t want more visitors,” he said with a laugh. “Plus, if it’s a five-minute walk, the Trolltunga will lose some of its ‘I did it’ factor.” There is a steep, private road that takes travelers 400 meters up the mountain, but it’s still eight hours of hiking from there. Only 30 cars are allowed to park at a time, and the hairpin turns on the drive aren’t for the faint of heart.

Trolltunga isn’t alone

Trolltunga isn’t Norway’s only site to achieve Insta-fame. It’s common to see photos of breathtaking Preikestolen, or Pulpit Rock, that typically look like this:

Norway’s Preikestolen, or Pulpit Rock. Oleh_Slobodeniuk | E+ | Getty Images

But with 300,000 visitors a year — roughly three times as many visitors as Trolltunga — it’s better to assume it will look more like this in person.

Hiikers at Preikestolen. Xichao Yu | 500px | Getty Images

The journey to Pulpit Rock is a less-arduous, eight-kilometer hike that can be completed in three to four hours, making it a popular stop on the tourist bus and cruise ship circuit. Instagram is also rife with photos of Kjeragbolten, another picture-perfect geological wonder in Norway.

Woman atop Kjeragbolten. kotangens | iStock | Getty Images

But behind-the-scenes photos show that the line at Kjeragbolten is decidedly less zen.

Hikers wait in line to take a photo at Kjeragbolten. Courtesy of Ali Ronca at amsterdamandbeyond.com

How to avoid the crowds

For a less-congested experience, one option is to book an off-season tour. Winter tours reward visitors with open trails, little to no waits and beautiful snow-covered views, though the hike is more difficult and conditions can be too slick to step out onto the troll’s tongue. Off-season hikes — from October to May — can be dangerous for novices and should not be attempted without a guide. Early morning starts in high season are also possible, though it adds the extra challenge of hiking in darkness.

It’s an area where all logic says is not a place to settle down. And we have managed it for 8,000 years. Jostein Soldal CEO, Trolltunga Active


Company: cnbc, Activity: cnbc, Date: 2019-12-02  Authors: monica buchanan pitrelli
Keywords: news, cnbc, companies, spot, kjeragbolten, world, photos, instagrammers, line, love, iconic, dont, getty, wait, soldal, visitors, theres, trolltunga, rock


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Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg’s record

Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg’s recordIn the latest Quinnipiac poll, former Vice President Joe Biden is back in the lead with 24% and a surprise jump to the second spot by South Bend, Ind. Mayor Pete Buttigieg. Former New York City Mayor Michael Bloomberg is tied for fifth place at three percent. Lanhee Chen, research fellow at the Hoover Institution, and former Congressman Barney Frank, join “Squawk Box” to discuss the state of the Democratic presidentia


Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg’s recordIn the latest Quinnipiac poll, former Vice President Joe Biden is back in the lead with 24% and a surprise jump to the second spot by South Bend, Ind.
Mayor Pete Buttigieg.
Former New York City Mayor Michael Bloomberg is tied for fifth place at three percent.
Lanhee Chen, research fellow at the Hoover Institution, and former Congressman Barney Frank, join “Squawk Box” to discuss the state of the Democratic presidentia
Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg’s record Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-11-29
Keywords: news, cnbc, companies, surprise, frank, record, squawk, bloombergs, barney, vice, spot, democrats, mayor, state, york, rep, problem, tied


Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg's record

Former Rep. Barney Frank: Many Democrats have a problem with Bloomberg’s record

In the latest Quinnipiac poll, former Vice President Joe Biden is back in the lead with 24% and a surprise jump to the second spot by South Bend, Ind. Mayor Pete Buttigieg. Former New York City Mayor Michael Bloomberg is tied for fifth place at three percent. Lanhee Chen, research fellow at the Hoover Institution, and former Congressman Barney Frank, join “Squawk Box” to discuss the state of the Democratic presidential primary thus far.


Company: cnbc, Activity: cnbc, Date: 2019-11-29
Keywords: news, cnbc, companies, surprise, frank, record, squawk, bloombergs, barney, vice, spot, democrats, mayor, state, york, rep, problem, tied


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China has overtaken the US to have the world’s largest diplomatic network, think tank says

Foreigners wave Chinese flags during a flash mob event celebrating the 70th anniversary of the founding of the People’s Republic of China at Yiwu International Trade City on August 15, 2019 in Yiwu, Zhejiang Province of China. China has overtaken the U.S. to become the world’s largest diplomatic network, according to the latest annual report from a Sydney-based think tank. The Lowy Institute’s 2019 Global Diplomacy Index, published Wednesday, showed China had climbed to the top spot for the firs


Foreigners wave Chinese flags during a flash mob event celebrating the 70th anniversary of the founding of the People’s Republic of China at Yiwu International Trade City on August 15, 2019 in Yiwu, Zhejiang Province of China.
China has overtaken the U.S. to become the world’s largest diplomatic network, according to the latest annual report from a Sydney-based think tank.
The Lowy Institute’s 2019 Global Diplomacy Index, published Wednesday, showed China had climbed to the top spot for the firs
China has overtaken the US to have the world’s largest diplomatic network, think tank says Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-11-27  Authors: sam meredith
Keywords: news, cnbc, companies, lowy, largest, report, china, worlds, diplomatic, think, international, number, overtaken, tank, network, published, spot, yiwu, index


China has overtaken the US to have the world's largest diplomatic network, think tank says

Foreigners wave Chinese flags during a flash mob event celebrating the 70th anniversary of the founding of the People’s Republic of China at Yiwu International Trade City on August 15, 2019 in Yiwu, Zhejiang Province of China.

China has overtaken the U.S. to become the world’s largest diplomatic network, according to the latest annual report from a Sydney-based think tank.

The Lowy Institute’s 2019 Global Diplomacy Index, published Wednesday, showed China had climbed to the top spot for the first time, underlining Beijing’s growing international ambitions.

The index is an analysis of the number of embassies and consulates maintained by countries around the world.

The Australian think tank reported China had 276 diplomatic posts worldwide, narrowly ahead of the U.S., which was found to have 273. The two countries were found to have an equal number of embassies, but Beijing has more consulates around the world than Washington.

“It’s ascent to the top spot has been rapid,” Bonnie Bley, lead researcher from the Lowy Institute, said in the report published Wednesday.


Company: cnbc, Activity: cnbc, Date: 2019-11-27  Authors: sam meredith
Keywords: news, cnbc, companies, lowy, largest, report, china, worlds, diplomatic, think, international, number, overtaken, tank, network, published, spot, yiwu, index


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Pest control firm Rentokil knocks Apple off top spot in survey of best British employers

Rentokil Initial, a U.K.-headquartered global pest control business, has been crowned the best company to work for in Britain, according to recruiter Indeed, knocking U.S. tech giant Apple off the top spot. Indeed based the rankings on tens of thousands of reviews written by staff on company pages on its website. Apple slipped down to second place from last year’s rankings but was the only non-U.K. company in the top five. It scored highly for its “supportive management” and offering a good work


Rentokil Initial, a U.K.-headquartered global pest control business, has been crowned the best company to work for in Britain, according to recruiter Indeed, knocking U.S. tech giant Apple off the top spot.
Indeed based the rankings on tens of thousands of reviews written by staff on company pages on its website.
Apple slipped down to second place from last year’s rankings but was the only non-U.K. company in the top five.
It scored highly for its “supportive management” and offering a good work
Pest control firm Rentokil knocks Apple off top spot in survey of best British employers Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-11-25  Authors: vicky mckeever
Keywords: news, cnbc, companies, best, worklife, firm, control, british, partners, kitchens, good, spot, rankings, knocks, survey, company, pest, rentokil, employees, staff, employers, initial


Pest control firm Rentokil knocks Apple off top spot in survey of best British employers

Rentokil Initial, a U.K.-headquartered global pest control business, has been crowned the best company to work for in Britain, according to recruiter Indeed, knocking U.S. tech giant Apple off the top spot.

Rentokil, which employs 4,000 people in the U.K., came top in the 2019 rankings for job security and advancement, with staff praising how it promotes from within, as well as the company’s good work-life balance and positive culture.

Indeed based the rankings on tens of thousands of reviews written by staff on company pages on its website.

Andy Ransom, CEO of Rentokil Initial, said the company was committed to the long-term investment in its employees’ “progression and development,” as well as creating a “diverse and inclusive” working environment.

Apple slipped down to second place from last year’s rankings but was the only non-U.K. company in the top five. The iPhone maker employs around 6,500 people in the U.K. and it was lauded by employees for its staff perks, such as free and discounted tech.

The Agincare Group, one of Britain’s largest care groups, employing more than 3,500 staff, came in third. It scored highly for its “supportive management” and offering a good work-life balance.

Wren Kitchens, which designs and manufactures kitchens, came in fourth, followed by handmade cosmetics company, Lush.

Rentokil Initial Apple The Agincare Group Wren Kitchens Lush Cosmetics E (Gas and Electricity) Barclays Nando’s Kumon JPMorgan Chase Siemens AG PwC Rolls-Royce EY Marks and Spencer IKEA Bakkavor GlaxoSmithKline John Lewis & Partners Waitrose & Partners RBS Clarks BAE Systems Lloyds Bank Arnold Clark

Retailers were also popular, with both department store John Lewis and the grocery store chain it owns, Waitrose, featuring on the list. Both are partnerships, meaning they invite employees to become partners and share in company profits.

Marks & Spencer was another well-established British retailer to claim a spot on the table.

The rankings were made up of predominantly British companies, which accounted for 17 of the 25 firms listed.

In addition to Apple, investment bank J.P. Morgan Chase was the only other American name on the list.

Tech firm Siemens and luxury carmaker Rolls-Royce were the two German-owned companies on the list. The remaining places were taken up by South African restaurant chain Nando’s, Japanese education services provider Kumon, Swedish retailer Ikea and Icelandic food manufacturer Bakkavor.

Bill Richards, Indeed’s managing director for the U.K., said that while Britain’s job creation boom may be easing off, it’s still “very much a jobseeker’s market.”

Reviews posted on Indeed’s website this year demonstrated the importance of a good work-life balance and a positive work culture, he said, as well as how likely potential employees are to research these factors before deciding to apply.


Company: cnbc, Activity: cnbc, Date: 2019-11-25  Authors: vicky mckeever
Keywords: news, cnbc, companies, best, worklife, firm, control, british, partners, kitchens, good, spot, rankings, knocks, survey, company, pest, rentokil, employees, staff, employers, initial


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JP Morgan adds Lyft to its top internet picks, joining Netflix, Amazon and Facebook

Confetti falls as Lyft CEO Logan Green (C) rings the Nasdaq opening bell celebrating the company’s initial public offering (IPO) on March 29, 2019 in Los Angeles, California. Wall Street is not giving newly public ride hailing company Lyft enough credit, according to J.P. Morgan. Following its third-quarter earnings, Lyft just landed a spot on J.P. Morgan’s top internet picks list, alongside streaming company Netflix, e-commerce giant Amazon and tech titan Facebook.


Confetti falls as Lyft CEO Logan Green (C) rings the Nasdaq opening bell celebrating the company’s initial public offering (IPO) on March 29, 2019 in Los Angeles, California.
Wall Street is not giving newly public ride hailing company Lyft enough credit, according to J.P. Morgan.
Following its third-quarter earnings, Lyft just landed a spot on J.P. Morgan’s top internet picks list, alongside streaming company Netflix, e-commerce giant Amazon and tech titan Facebook.
JP Morgan adds Lyft to its top internet picks, joining Netflix, Amazon and Facebook Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-11-15  Authors: maggie fitzgerald
Keywords: news, cnbc, companies, picks, public, lyft, amazon, street, morgan, streaming, internet, tech, adds, joining, facebook, thirdquarter, spot, netflix, titan, company


JP Morgan adds Lyft to its top internet picks, joining Netflix, Amazon and Facebook

Confetti falls as Lyft CEO Logan Green (C) rings the Nasdaq opening bell celebrating the company’s initial public offering (IPO) on March 29, 2019 in Los Angeles, California.

Wall Street is not giving newly public ride hailing company Lyft enough credit, according to J.P. Morgan.

Following its third-quarter earnings, Lyft just landed a spot on J.P. Morgan’s top internet picks list, alongside streaming company Netflix, e-commerce giant Amazon and tech titan Facebook.


Company: cnbc, Activity: cnbc, Date: 2019-11-15  Authors: maggie fitzgerald
Keywords: news, cnbc, companies, picks, public, lyft, amazon, street, morgan, streaming, internet, tech, adds, joining, facebook, thirdquarter, spot, netflix, titan, company


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Budweiser has a new ad that encourages you to drink water in between beers

Anthony Anderson, star of ABC sitcom “Black-ish,” and Los Angeles Lakers shooting guard Danny Green have a new beer commercial with a message that might seem counterintuitive: Drink water between beers. The new two-minute spot encourages viewers to “hydrate between Buds,” and features Anderson becoming a hotshot basketball coach thanks to the powers of water — even double-fisting during a post-game celebration with a Budweiser and a water bottle. The new spot, part of Anheuser-Busch InBev-owned


Anthony Anderson, star of ABC sitcom “Black-ish,” and Los Angeles Lakers shooting guard Danny Green have a new beer commercial with a message that might seem counterintuitive: Drink water between beers.
The new two-minute spot encourages viewers to “hydrate between Buds,” and features Anderson becoming a hotshot basketball coach thanks to the powers of water — even double-fisting during a post-game celebration with a Budweiser and a water bottle.
The new spot, part of Anheuser-Busch InBev-owned
Budweiser has a new ad that encourages you to drink water in between beers Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-11-14  Authors: megan graham
Keywords: news, cnbc, companies, beers, drink, wiser, water, spot, nba, responsible, encourages, halloween, budweiser, term, campaign


Budweiser has a new ad that encourages you to drink water in between beers

Anthony Anderson, star of ABC sitcom “Black-ish,” and Los Angeles Lakers shooting guard Danny Green have a new beer commercial with a message that might seem counterintuitive: Drink water between beers.

The new two-minute spot encourages viewers to “hydrate between Buds,” and features Anderson becoming a hotshot basketball coach thanks to the powers of water — even double-fisting during a post-game celebration with a Budweiser and a water bottle.

The new spot, part of Anheuser-Busch InBev-owned Budweiser’s broader responsible drinking campaign called “Drink Wiser,” debuted Thursday. Produced with the National Basketball Players Association, versions of the spot will broadcast on television during NBA games, online and in NBA arenas, Budweiser said. Anheuser-Busch, which is the North America unit of AB InBev, said it recently renewed its NBA sponsorship.

Anheuser-Busch president and CEO Michel Doukeris told CNBC in a September interview that the company’s responsible drinking efforts have spanned more than three decades. Though it may seem odd to tell consumers to perhaps drink less of your product, he said campaigns like this are more about the long-term.

“Sometimes, people, they have difficulty in separating what is [profit-and-loss statement] balance sheet impact in the short term with what are the beliefs of the long term,” he said.

“And we say that we are brewers for centuries … we want to be here for the next 100 years, plus. So this is not the kind of initiative for the short-term where we need to measure ROI, where we are concerned with tomorrow’s impact. We are really doing something that we hope is going to last.”

As part of the same “Drink Wiser” campaign, Budweiser recently ran a Halloween-themed campaign from agency David Miami that showed mugshots of what appeared to be people arrested in Halloween costumes, with the tagline “Don’t let Halloween haunt you forever. Drink Wiser.” The photos weren’t real mugshots, but those featured in the campaign actually had been arrested on or around Halloween, Budweiser said.


Company: cnbc, Activity: cnbc, Date: 2019-11-14  Authors: megan graham
Keywords: news, cnbc, companies, beers, drink, wiser, water, spot, nba, responsible, encourages, halloween, budweiser, term, campaign


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One bright spot in Amazon’s ugly quarter — its advertising business is growing like crazy

Amazon shares took a major hit after its third-quarter earnings fell short of expectations, but one bright spot was its advertising business, which appears to be picking up speed again. Net sales in Amazon’s “other” category, which primarily represents advertising, was $3.59 billion in the third quarter, up from $2.50 billion in the third quarter of 2018. The gains comec as Amazon’s ad business continues to prove itself a formidable contender in the digital ad world. The company is also adding m


Amazon shares took a major hit after its third-quarter earnings fell short of expectations, but one bright spot was its advertising business, which appears to be picking up speed again.
Net sales in Amazon’s “other” category, which primarily represents advertising, was $3.59 billion in the third quarter, up from $2.50 billion in the third quarter of 2018.
The gains comec as Amazon’s ad business continues to prove itself a formidable contender in the digital ad world.
The company is also adding m
One bright spot in Amazon’s ugly quarter — its advertising business is growing like crazy Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-10-25  Authors: megan graham
Keywords: news, cnbc, companies, company, ugly, growing, business, crazy, advertising, bright, spot, amazons, growth, video, quarter, amazon


One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy

Amazon shares took a major hit after its third-quarter earnings fell short of expectations, but one bright spot was its advertising business, which appears to be picking up speed again.

Net sales in Amazon’s “other” category, which primarily represents advertising, was $3.59 billion in the third quarter, up from $2.50 billion in the third quarter of 2018. The quarter saw 45% year-over-year growth in the segment, excluding a $500 million unfavorable impact from changes in foreign exchange rates during the quarter. That’s a bit higher than in the first and second quarters of this year, when Amazon saw year-over-year growth of 36% and 37%, respectively.

The gains comec as Amazon’s ad business continues to prove itself a formidable contender in the digital ad world. The company is expected to chip away at Google’s dominance in search in the coming years, according to a new eMarketer forecast. It also recently held an event called AdCon to showcase Amazon’s growing list of ad products, which drew about 400 people in Seattle, CNBC reported earlier this month.

CFO Brian Olsavsky said on Amazon’s earnings call Thursday evening that the biggest element in the “other” category, advertising, grew at a rate higher than 45%. He said the company is focusing on its advertising experiences and helping businesses to find, attract and engage customers. “It’s increasingly popular with vendors, sellers and third-party advertisers,” he said.

He added that the company is also using machine learning to drive relevant ads.

“It’s still early and what we’re focused on really at this point is relevancy, making sure that the ads are relevant to our customers, helpful to our customers,” Olsavsky said.

The company is also adding more video advertising supply on its Fire TV products.

Dave Fildes, the company’s director of investor relations, said an area of focus is expanding video and over-the-top offerings for brands.

“It’s still early in this space, but we’ve done a few things with IMDb TV, live sports, things like adding more inventory through Fire TV apps,” he said. “And as I said IMDb TV, adding more OTT video supply through Amazon Publisher Services or APS integrations and streamlining access for third party apps and really just making it easier for advertisers to manage their campaigns and provide better results.”

In July, Amazon opened up connected TV apps integrated with Amazon Publisher Services for advertisers working with Dataxu (which said this week it was being acquired by Amazon Fire TV competitor Roku) and The Trade Desk.

Many analysts pointed to Amazon’s ad performance as a high point in its third-quarter earnings, with J.P. Morgan singling out its reacceleration and saying the company has solidified itself in the number three ad position, behind Google and Facebook.

SunTrust Robinson Humphrey analysts said the ad business growth rates could accelerate with “such a large opportunity ahead.”

“This business should also have a major impact on profitability over time given its high margin profile,” they wrote.


Company: cnbc, Activity: cnbc, Date: 2019-10-25  Authors: megan graham
Keywords: news, cnbc, companies, company, ugly, growing, business, crazy, advertising, bright, spot, amazons, growth, video, quarter, amazon


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11 US cities poised to be the next hot spot for start-ups—and what people earn there

The analysis looked at mid-sized cities with fewer than 500,000 residents, with the best combination of a large educated workforce and affordability in order for a small business to thrive. A 2018 Gallup poll found a greater share of Americans would prefer to live in a small city or a suburb, over a big city. “That goes to show the local governments in these cities are invested in startup funding and are looking to boost the popularity of these cities as start-up hubs. Cincinnati, Ohio, for exam


The analysis looked at mid-sized cities with fewer than 500,000 residents, with the best combination of a large educated workforce and affordability in order for a small business to thrive.
A 2018 Gallup poll found a greater share of Americans would prefer to live in a small city or a suburb, over a big city.
“That goes to show the local governments in these cities are invested in startup funding and are looking to boost the popularity of these cities as start-up hubs.
Cincinnati, Ohio, for exam
11 US cities poised to be the next hot spot for start-ups—and what people earn there Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-10-23  Authors: jennifer liu
Keywords: news, cnbc, companies, small, venture, startups, report, cities, spot, hot, poised, business, earn, startupsand, city, startup, living, university


11 US cities poised to be the next hot spot for start-ups—and what people earn there

The most promising city for new start-ups may be known more for its dairy industry than its small business scene, but its educated workforce, low cost of living and history of recent venture capital deals make it an ideal place for entrepreneurs to strike out on their own.

Madison, Wisconsin, was named the top city with start-up potential, according to a new report from Fundera. The analysis looked at mid-sized cities with fewer than 500,000 residents, with the best combination of a large educated workforce and affordability in order for a small business to thrive.

Plano, Texas, ranked second, while St. Paul, Minnesota, rounded out the top three.

There’s reason for founders to look to smaller cities for their latest ventures. While San Francisco and New York receive nearly half of all venture capital investment in the country, a high cost of living makes it hard for entrepreneurs to start businesses there, and workers can be stretched thin even on six-figure salaries. Even smaller start-up scenes that have cropped up in response, like Austin, Texas, have seen real-estate prices skyrocket thanks to an influx of newcomers.

As a result, workers are moving beyond city limits. A 2018 Gallup poll found a greater share of Americans would prefer to live in a small city or a suburb, over a big city. Millennials especially are now fleeing big cities for greener, and more affordable, pastures.

To create its ranking, Fundera gave the most weight to the city’s population with a bachelor’s degree or higher, according to the U.S. Census Bureau. The analysis also considered the average rent on office space, year-over-year rent growth, median household income and living wage. (A living wage refers to the hourly rate that would allow residents to live comfortably in a city, based on typical expenses.) Finally, the report used PwC data to factor in the number of venture capital deals that took place in a city from 2016 to 2019.

The report found that it’s not just tech start-ups seeing a boost across the country.

For example, No. 1-ranked Madison has seen significant start-up activity around mobile and telecommunications companies. Health-care start-ups are big in Durham, North Carolina, thanks to being part of the Research Triangle anchored by North Carolina State University, Duke University and University of North Carolina at Chapel Hill. Meanwhile, industrial and energy start-ups are prominent in Scottsdale and Chandler, Arizona.

“The cities did not have a concentration of one particular industry, but rather all have a variety of different types of start-ups,” Priyanka Prakash, senior staff writer at Fundera, told CNBC Make It. “That goes to show the local governments in these cities are invested in startup funding and are looking to boost the popularity of these cities as start-up hubs.

“They don’t want to get boxed in with one industry, but rather attract a wide variety of small businesses,” she said.

Local government funding can also encourage a diverse set of business owners to open shop. Cincinnati, Ohio, for example, has found success in its incubators focused on empowering minority small business owners.

This is good news not just for entrepreneurs who may set up shop in these up-and-coming cities, but also for those looking to relocate away from pricey ZIP codes.

“For new college grads, or anyone looking to make a career move or get into the start-up world, these cities represent a good opportunity,” Prakash said. “They show you can have a great quality of life but still work in a city that’s thriving and growing and has a lot of potential.”

Here are Fundera’s top 11 untapped cities with start-up potential, along with what people earn there.


Company: cnbc, Activity: cnbc, Date: 2019-10-23  Authors: jennifer liu
Keywords: news, cnbc, companies, small, venture, startups, report, cities, spot, hot, poised, business, earn, startupsand, city, startup, living, university


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Facebook loses spot in top-ten on list of most valuable brands

Interbrand’s top ten brands for 2019 is dominated by tech companies, with one notable departure: Facebook. This year’s report marks Interbrand’s 20th “Best Global Brands” report. Daniel Binns, Interbrand’s New York CEO, told CNBC’s “Squawk Box” Thursday morning that Facebook’s departure had to do with privacy and security driving consumer choice. Facebook first entered the Best Global Brands report in 2012 at #69, and peaked in 2017 at #8, the company said in a release. Facebook continues to gra


Interbrand’s top ten brands for 2019 is dominated by tech companies, with one notable departure: Facebook.
This year’s report marks Interbrand’s 20th “Best Global Brands” report.
Daniel Binns, Interbrand’s New York CEO, told CNBC’s “Squawk Box” Thursday morning that Facebook’s departure had to do with privacy and security driving consumer choice.
Facebook first entered the Best Global Brands report in 2012 at #69, and peaked in 2017 at #8, the company said in a release.
Facebook continues to gra
Facebook loses spot in top-ten on list of most valuable brands Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-10-17  Authors: megan graham
Keywords: news, cnbc, companies, interbrands, binns, facebook, apple, tech, topten, list, spot, brand, consumer, loses, privacy, utility, valuable, brands, consumers


Facebook loses spot in top-ten on list of most valuable brands

Interbrand’s top ten brands for 2019 is dominated by tech companies, with one notable departure: Facebook.

The Omnicom Group-owned brand consultancy measures brand valuation on the financial performance of branded products and services, the role a brand plays in a consumer’s purchase decisions and the brand’s competitive strengths and ability to create loyalty. This year’s report marks Interbrand’s 20th “Best Global Brands” report.

Daniel Binns, Interbrand’s New York CEO, told CNBC’s “Squawk Box” Thursday morning that Facebook’s departure had to do with privacy and security driving consumer choice. Facebook first entered the Best Global Brands report in 2012 at #69, and peaked in 2017 at #8, the company said in a release. Facebook sits at #14 on the 2019 list.

“They’ve obviously had a tough year,” Binns said. “Something like an Apple has done a really great job of doubling down on [privacy], as has Microsoft.”

Facebook continues to grapple with its privacy practices and scrutiny over how it uses consumers’ personal data. It’s also the subject of antitrust probes. It’s not the only big tech company that’s being scrutinized for anticompetitive behavior — Google, Amazon and Apple are being examined too. But it seems Facebook’s consumer reputation has taken more of a ding than its counterparts.

In numerical order, this year’s list is topped by Apple, Google, Amazon and Microsoft. Following are Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.

Why Google’s own privacy concerns weren’t as much of an issue for its involvement on the list, Binns said it had to do with consumers still seeing high value from the tech giant’s products.

“It’s basically a tradeoff … between utility and handing over your consumer data,” he said. “Right now, utility is winning.”

Disney’s placement in the top 10 says something about consumer anticipation around what Disney is doing in the media space.

“The Disney+ promise is really powerful,” Binns said.


Company: cnbc, Activity: cnbc, Date: 2019-10-17  Authors: megan graham
Keywords: news, cnbc, companies, interbrands, binns, facebook, apple, tech, topten, list, spot, brand, consumer, loses, privacy, utility, valuable, brands, consumers


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