Toys R Us built a kingdom and the world’s biggest toy store. Then, they lost it.

Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. In its heyday in th


Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. In its heyday in th
Toys R Us built a kingdom and the world’s biggest toy store. Then, they lost it. Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-01-26  Authors: lauren hirsch, eduardo munoz, jacques m chenet, corbis, getty images, scott mlyn, peter foley, bloomberg, jason alden
Keywords: news, cnbc, companies, written, toy, biggest, toys, worlds, built, went, store, lost, stores, lazarus, world, week, kingdom, important


Toys R Us built a kingdom and the world's biggest toy store. Then, they lost it.

The toy emporium that Charles P. Lazarus envisioned has been reduced to dusty floors and empty shelves.

Much has been said about the demise of the toy empire, which this week announced its plan to liquidate. There have been fingers pointed at corporate raiders, Amazon and big-box stores. All contributed to its undoing.

Ultimately, though, Toys R Us’ collapse is a story of loyalty run dry. The store in its early days fostered devotion from customers and toymakers. In the end, it lost hold on both.

Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. It didn’t invest in its stores, even as it was adding to the fleet, leaving it vulnerable when new competition moved in.

The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. By 1978, he had created a toy superstore large enough to become a public company.

In its heyday in the 1980s and 1990s, it was the most important toy store in the country, if not the world. Its strength grew as competitors Kiddie City and Child World went out of business.


Company: cnbc, Activity: cnbc, Date: 2019-01-26  Authors: lauren hirsch, eduardo munoz, jacques m chenet, corbis, getty images, scott mlyn, peter foley, bloomberg, jason alden
Keywords: news, cnbc, companies, written, toy, biggest, toys, worlds, built, went, store, lost, stores, lazarus, world, week, kingdom, important


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Michaels expands kids’ crafting section in bid to win sales left behind by Toys R Us

Toys R Us had accounted for about 15 to 20 percent of all U.S. toy sales last year. Many companies, including Walmart, have already laid out strategies to capture those sales — even retailers that aren’t typically known for their toy sales. Sales in the segment Michaels is focusing on — arts and craft toys — were up 8 percent between January and July, according NPD Group. But as the trend grew more popular, companies rushed in with their own slime craft kits, bumping up sales of the category. Ru


Toys R Us had accounted for about 15 to 20 percent of all U.S. toy sales last year. Many companies, including Walmart, have already laid out strategies to capture those sales — even retailers that aren’t typically known for their toy sales. Sales in the segment Michaels is focusing on — arts and craft toys — were up 8 percent between January and July, according NPD Group. But as the trend grew more popular, companies rushed in with their own slime craft kits, bumping up sales of the category. Ru
Michaels expands kids’ crafting section in bid to win sales left behind by Toys R Us Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-27  Authors: sarah whitten, scott mcintyre, bloomberg, getty images, eduardo munoz
Keywords: news, cnbc, companies, win, crafting, sales, slime, left, retailers, stores, expands, michaels, toys, toy, kids, kits, craft, bid


Michaels expands kids' crafting section in bid to win sales left behind by Toys R Us

Arts and craft supplier Michaels is entering the land grab for Toys R Us’ market share.

Hundreds of stores went dark earlier this year when Toys R Us liquidated, leaving a window for other retailers to step in and court the toy retailer’s former customers. Toys R Us had accounted for about 15 to 20 percent of all U.S. toy sales last year. Many companies, including Walmart, have already laid out strategies to capture those sales — even retailers that aren’t typically known for their toy sales.

Michaels, which has seen its stock drop more than 30 percent this year to a multiyear low, is hoping to entice parents of young crafters, builders and burgeoning artists with a robust selection of nonelectronic products and crafting materials. The company is making some major changes to the kids’ sections of its stores, including stocking the aisles with more than 600 new items and partnering with brands to get exclusive access to some products.

“We call it creative play,” CEO Chuck Rubin told CNBC. “It’s kind of a variation of the toy market.”

For Michaels, it’s all about kids making their own projects — think jewelry-making kits, clay and painting supplies. If the store stocks a product with a licensed brands like “Star Wars” or “My Little Pony,” kids usually have to assemble the item before they can play with it. They’ve added Legos. Typically, the only items that run on batteries are part of its S.T.E.M. selection. These products foster skills in science, technology, engineering and mathematics and include robotics kits, circuit builders and coding toys.

Sales in the segment Michaels is focusing on — arts and craft toys — were up 8 percent between January and July, according NPD Group. This spike in sales is largely due to the dollar growth of craft kits, which were up 13 percent. In the same time period last year, sales of these craft kits were down 11 percent mostly due to the increased popularity of slime products.

Slime enthusiasts initially had to buy all of their ingredients separately for their projects. But as the trend grew more popular, companies rushed in with their own slime craft kits, bumping up sales of the category.

Rubin said slime continues to be popular, and Michaels carries slime kits and individual materials.

In addition, Michaels has lined up a number of products that can’t be found at any other retailers. This is a common tactic among toy sellers around the holiday season. Offering unique items can draw more people into stores, who often shop for other things while they are there.

Michaels is adjusting store layouts to more clearly define where shoppers can find products for kids, and its website will make it easier to shop for kid-friendly crafts. The retailer will continue to hold crafting events in its stores to lure parents and children. Last year, the company hosted more than 120 such events and had more than 1 million kids participate.

That should help set Michaels apart from others trying to get a bigger share of holiday sales. For example, Party City — not a traditional toy retailer — is opening 50 Toy City stores for the holidays, which will sit alongside its Halloween pop-up shops. The company also said it plans to permanently add more toys to its Party City locations.

Kohl’s, Five Below and J.C. Penney are just a few other businesses that have already said they plan to sell more toys this year.

Holiday sales in the U.S. are projected to be strong this year. Deloitte, for example, estimates sales will rise 5 to 5.6 percent this year, helped by a strong economy and low unemployment. If Michaels can grab a bigger share, it will provide a much-needed boost. In its latest quarter, sales at stores open at least 12 months fell 0.4 percent.

“We are very focused on kids, it is one of our core categories,” Rubin said. “It’s not so much of a toy business, but we think given the strength that we have in [the category] and the dislocation of the market, there is a nice piece of the business we can pick up.”

WATCH: The rise and fall of Toys R Us


Company: cnbc, Activity: cnbc, Date: 2018-09-27  Authors: sarah whitten, scott mcintyre, bloomberg, getty images, eduardo munoz
Keywords: news, cnbc, companies, win, crafting, sales, slime, left, retailers, stores, expands, michaels, toys, toy, kids, kits, craft, bid


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Surprise! Google is popping ‘Easter eggs’ into searches in honor of its 20th birthday

To celebrate its 20th birthday today, Google has buried several fun “Easter eggs” into its search results. For a limited time, Google will make auto-correct spelling suggestions if you search for terms from 1998 that have since been replaced by more modern lingo. If you search for “mp3 file,” for example, Google will say: “It’s 2018! Did you mean: stream music?” Or, if you search for “digital pet” — like the popular Tamagatchi toy from the late ’90s, Google will correct you with a more modern to


To celebrate its 20th birthday today, Google has buried several fun “Easter eggs” into its search results. For a limited time, Google will make auto-correct spelling suggestions if you search for terms from 1998 that have since been replaced by more modern lingo. If you search for “mp3 file,” for example, Google will say: “It’s 2018! Did you mean: stream music?” Or, if you search for “digital pet” — like the popular Tamagatchi toy from the late ’90s, Google will correct you with a more modern to
Surprise! Google is popping ‘Easter eggs’ into searches in honor of its 20th birthday Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-27  Authors: todd haselton, aly song, cnbc, jeniece pettitt
Keywords: news, cnbc, companies, modern, 2018, popping, say, birthday, eggs, today, google, surprise, easter, 20th, terms, honor, searches, toy, tamagatchi, search, mean


Surprise! Google is popping 'Easter eggs' into searches in honor of its 20th birthday

To celebrate its 20th birthday today, Google has buried several fun “Easter eggs” into its search results.

For a limited time, Google will make auto-correct spelling suggestions if you search for terms from 1998 that have since been replaced by more modern lingo.

If you search for “mp3 file,” for example, Google will say: “It’s 2018! Did you mean: stream music?” Or, if you search for “digital pet” — like the popular Tamagatchi toy from the late ’90s, Google will correct you with a more modern toy and say: “It’s 2018! Did you mean: fidget spinner?”

Here’s what it looks like:


Company: cnbc, Activity: cnbc, Date: 2018-09-27  Authors: todd haselton, aly song, cnbc, jeniece pettitt
Keywords: news, cnbc, companies, modern, 2018, popping, say, birthday, eggs, today, google, surprise, easter, 20th, terms, honor, searches, toy, tamagatchi, search, mean


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Budsies toy entrepreneur mixed love of children and art on Shark Tank

This Shark Tank entrepreneur will turn your artwork into a plush toy 10:43 AM ET Fri, 21 Sept 2018 | 01:14They say life imitates art, which is why Budsies has no problem making a name for itself in the toy industry. Furmansky said the awareness and recognition of his product, thanks to being on “Shark Tank”, is unparalleled. His landlord is even proud to have a “Shark Tank” company in his complex. “At this point, we’ve produced nearly 70,000 unique designs and established ourselves as the #1 cus


This Shark Tank entrepreneur will turn your artwork into a plush toy 10:43 AM ET Fri, 21 Sept 2018 | 01:14They say life imitates art, which is why Budsies has no problem making a name for itself in the toy industry. Furmansky said the awareness and recognition of his product, thanks to being on “Shark Tank”, is unparalleled. His landlord is even proud to have a “Shark Tank” company in his complex. “At this point, we’ve produced nearly 70,000 unique designs and established ourselves as the #1 cus
Budsies toy entrepreneur mixed love of children and art on Shark Tank Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-23  Authors: sophia fraioli, claire rodgers
Keywords: news, cnbc, companies, budsies, company, children, furmansky, mixed, shark, tank, turn, entrepreneur, art, proud, artwork, toy, plush, love


Budsies toy entrepreneur mixed love of children and art on Shark Tank

This Shark Tank entrepreneur will turn your artwork into a plush toy 10:43 AM ET Fri, 21 Sept 2018 | 01:14

They say life imitates art, which is why Budsies has no problem making a name for itself in the toy industry. This South Florida-based company lets customers turn their original artwork into a plush toy.

Alex Furmansky, Founder and CEO of Budsies, pitched the heartwarming concept to the panel on “Shark Tank,”

He told the sharks: “Children have the most amazing minds. Their imagination inspires them to create the most fantastic artwork. So, rather than let their artwork take over our fridge, or get lost in piles in attics or basements gone forever — how can we treasure it?” he asked.

“Imagine if we could magically transform your child’s artwork into something real? Something tangible. Something…huggable,” he added.

On the show, Furmansky asked for $100,000 in exchange for a 5 percent stake in his company. While the outcome wasn’t exactly what they were expecting, Furmansky walked away feeling confident in his decision.

Furmansky said the awareness and recognition of his product, thanks to being on “Shark Tank”, is unparalleled. Being on the show has helped his business secure everything from partnerships to even a great office lease. His landlord is even proud to have a “Shark Tank” company in his complex.

The future of Budsies looks exceptionally bright, as the company has been on a high growth trajectory for the last 5 years with plans to expand. “At this point, we’ve produced nearly 70,000 unique designs and established ourselves as the #1 custom plush company worldwide,” Furmansky said.

Above all, Furmansky said that he’s most proud of his incredible team in Boynton Beach, Florida.

“Everyone is sharp, hungry for growth, and aligned with our mission.” He added: “In fact, we are wrapping up our 2018 Budsies Pals Program…where over 50 strong children facing tough struggles will receive free Budsies to bring them strength and comfort.”

Don’t miss Furmansky pitch Budsies on “Shark Tank” tonight at 9P ET on CNBC.


Company: cnbc, Activity: cnbc, Date: 2018-09-23  Authors: sophia fraioli, claire rodgers
Keywords: news, cnbc, companies, budsies, company, children, furmansky, mixed, shark, tank, turn, entrepreneur, art, proud, artwork, toy, plush, love


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Toys R Us nostalgia may not be enough to fuel toy sales this holiday season

Nostalgia over the loss of Toys R Us may have boosted toy sales in the beginning of the year, but it might not be enough to fuel holiday sales. Kocharyan said that toy sales in July and August were down in the high-single digits, with September continuing that downward trend. Hasbro’s Nerf division, one of its best performing brands, has fallen more than 30 percent year-over-year, as 20 percent of Nerf’s toys were once sold in Toys R Us shops. For Mattel, “Cars 3” toy sales slumped between 40 to


Nostalgia over the loss of Toys R Us may have boosted toy sales in the beginning of the year, but it might not be enough to fuel holiday sales. Kocharyan said that toy sales in July and August were down in the high-single digits, with September continuing that downward trend. Hasbro’s Nerf division, one of its best performing brands, has fallen more than 30 percent year-over-year, as 20 percent of Nerf’s toys were once sold in Toys R Us shops. For Mattel, “Cars 3” toy sales slumped between 40 to
Toys R Us nostalgia may not be enough to fuel toy sales this holiday season Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-20  Authors: sarah whitten, source
Keywords: news, cnbc, companies, toys, mattels, season, fuel, retailers, toy, locations, kocharyan, nostalgia, space, stores, sales, holiday


Toys R Us nostalgia may not be enough to fuel toy sales this holiday season

Nostalgia over the loss of Toys R Us may have boosted toy sales in the beginning of the year, but it might not be enough to fuel holiday sales.

While there was renewed optimism about the state of the toy industry after a 7 percent jump in sales from January to June, UBS analyst Arpine Kocharyan is skeptical the trend will endure.

Kocharyan said that toy sales in July and August were down in the high-single digits, with September continuing that downward trend.

The slump so far in September could be a bad sign because parents often begin to stash away toys for the holidays, especially if they think an item could be a hot seller or if they are on a tight budget. It will be important to see if sales pick up in October.

Hasbro’s Nerf division, one of its best performing brands, has fallen more than 30 percent year-over-year, as 20 percent of Nerf’s toys were once sold in Toys R Us shops. Hasbro’s “Star Wars” division also saw a drop off as it faced tough comparisons with last year’s Force Friday merchandise push.

For Mattel, “Cars 3” toy sales slumped between 40 to 60 percent, a typical falloff in the year after a movie premiere. While sales of Barbie and Hot Wheels are doing better, the rest of Mattel’s portfolio is down more than double-digits heading into the third quarter, Kocharyan said.

These toymakers have been trying to make up for the space they lost at Toys R Us by getting big box retailers to expand shelf-space for toys and by selling products to non-traditional stores like grocers and pharmacies.

Walmart is one retailer that said it is expanding its assortment of toys by 30 percent at all of its brick-and-mortar locations this holiday season. It will also be adding more physical space to its toy section in some locations using space allotted for seasonal goods, like back-to-school merchandise.

However, some retailers are hesitant to take on too much inventory in the fear that unsold toys will sit on shelves well into spring 2019. While specialty toy stores can afford to have extra goods post-Christmas, mass-market merchants can’t.

Even Amazon could face some issues come December. Kocharyan said that while Amazon is expected to grab market share in the toy industry, it’s still viewed as a place to find specific items, not to browse by brand or category.

Shares of Hasbro are up more than 17 percent since January, while Mattel’s stock is up about 8 percent.


Company: cnbc, Activity: cnbc, Date: 2018-09-20  Authors: sarah whitten, source
Keywords: news, cnbc, companies, toys, mattels, season, fuel, retailers, toy, locations, kocharyan, nostalgia, space, stores, sales, holiday


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Big winners after Toys R Us’ death are still Walmart and Target, but also Costco

They surveyed more than 50,000 people who had shopped Toys R Us in July of last year and then shopped another retailer after Toys R Us’ stores were all closed, in July 2018, noting where those people chose to go otherwise. Walmart has been the biggest winner so far and captured 26 percent of lost Toys R Us traffic, Gordon Haskett said in a research note. Target got 14 percent, while dollar stores including Dollar General and Dollar Tree captured 10 percent, and Costco 8 percent. Together, those


They surveyed more than 50,000 people who had shopped Toys R Us in July of last year and then shopped another retailer after Toys R Us’ stores were all closed, in July 2018, noting where those people chose to go otherwise. Walmart has been the biggest winner so far and captured 26 percent of lost Toys R Us traffic, Gordon Haskett said in a research note. Target got 14 percent, while dollar stores including Dollar General and Dollar Tree captured 10 percent, and Costco 8 percent. Together, those
Big winners after Toys R Us’ death are still Walmart and Target, but also Costco Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-13  Authors: lauren thomas, getty images
Keywords: news, cnbc, companies, death, shoppers, haskett, retailers, costco, traffic, toys, walmart, winners, toy, big, dollar, target, stores


Big winners after Toys R Us' death are still Walmart and Target, but also Costco

Retailers are scrambling to fill the void left behind by Toys R Us by convincing shoppers their stores are the go-to place to find toys this holiday season.

The biggest winners so far appear to be Walmart and Target, according to a study by Gordon Haskett Research Advisors in partnership with data provider Alpha Hat. They surveyed more than 50,000 people who had shopped Toys R Us in July of last year and then shopped another retailer after Toys R Us’ stores were all closed, in July 2018, noting where those people chose to go otherwise.

Walmart has been the biggest winner so far and captured 26 percent of lost Toys R Us traffic, Gordon Haskett said in a research note. Target got 14 percent, while dollar stores including Dollar General and Dollar Tree captured 10 percent, and Costco 8 percent.

Together, those three retailers and the category “dollar stores” captured roughly 58 percent of traffic that used to funnel to Toys R Us stores. To other retail analysts, this should offer a good picture of where consumers are planning to head this holiday season.

“Recent commentary from retailers suggest that companies will be shifting spend to increase their respective toy offerings and/or augment the presentation of products in light of over $1.0 billion of share up for grabs post the Toys R’ Us closings earlier this summer,” Gordon Haskett analyst Chuck Grom said.

While Costco isn’t typically known for having a large toy selection, the study said the company saw the biggest increase — even more than Walmart — year-over-year in traffic from shoppers who used to go to Toys R Us but now go to the wholesaler. It had 18 percent more visits this past July than it did a year prior from former Toys R Us shoppers. Costco could talk more about the holidays when it reports earnings on Oct. 4.

Walmart has already said it will have 30 percent more toys in stores later this year. Target said it will roll out more than 2,500 new and exclusive toys in the coming months.

Kohl’s has said it will bring in new brands FAO Schwartz and Lego ahead of the holidays, while J.C. Penney has also promised to bulk up its toy assortment, particularly items for babies, trying to capture market share left behind from Babies R Us.


Company: cnbc, Activity: cnbc, Date: 2018-09-13  Authors: lauren thomas, getty images
Keywords: news, cnbc, companies, death, shoppers, haskett, retailers, costco, traffic, toys, walmart, winners, toy, big, dollar, target, stores


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Mattel takes a page from Hasbro’s playbook, launches film division

The toy company said Thursday that it has created a new division aimed at developing and producing movies based on its iconic brands. Mattel Films will be helmed by Academy Award-nominated producer Robbie Brenner, known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter.” Mattel has also ventured into web series, launching online shorts with brands such as Barbie, Monster High and Polly Pocket. Venturing into film production could be a catalyst for sales for Mattel. Mattel is


The toy company said Thursday that it has created a new division aimed at developing and producing movies based on its iconic brands. Mattel Films will be helmed by Academy Award-nominated producer Robbie Brenner, known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter.” Mattel has also ventured into web series, launching online shorts with brands such as Barbie, Monster High and Polly Pocket. Venturing into film production could be a catalyst for sales for Mattel. Mattel is
Mattel takes a page from Hasbro’s playbook, launches film division Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-06  Authors: sarah whitten, stan honda, afp, getty images
Keywords: news, cnbc, companies, film, toy, takes, mattel, page, division, sales, films, kreiz, television, company, hasbros, playbook, brands, launches, hasbro, online


Mattel takes a page from Hasbro's playbook, launches film division

Mattel is turning to Hollywood to solve its sales woes.

The toy company said Thursday that it has created a new division aimed at developing and producing movies based on its iconic brands. Mattel Films will be helmed by Academy Award-nominated producer Robbie Brenner, known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter.”

She will report directly to Mattel CEO and Chairman Ynon Kreiz, who has more than two decades of experience in the media and entertainment industries, particularly children’s entertainment.

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” Brenner said in a statement. “There are so many stories to be told and so many imaginations to be captured by these iconic brands.”

Shares of Mattel rose 3.7 percent in aftermarket trading Thursday.

Mattel’s rival Hasbro has excelled in taking its properties and translating them to successful television shows, movies and online videos. Theatrical releases of its “Transformers” films alone have grossed more than $4.37 billion at the international box office.

Hasbro Studios also produces online shows, including “Littlest Pet Shop,” “My Little Pony” and “G.I.J.O.E.,” which each has its own line of toys.

Mattel has also ventured into web series, launching online shorts with brands such as Barbie, Monster High and Polly Pocket. Its most famous doll, Barbie, has even been featured in a number of home-release films but has yet to grace the big screen in a Mattel-produced film. (She did appear in Pixar’s “Toy Story 2” and “Toy Story 3.”)

Venturing into film production could be a catalyst for sales for Mattel. Like the rest of the U.S. toy industry, the toymaker has been hit hard by the liquidation of retailer Toys R Us and said the closure of its biggest customer dented its gross sales by 10 percent in the second quarter.

Despite overhauling the company’s management team, suspending its dividend and developing plans to cut $650 million in costs, the maker of Barbie and Hot Wheels has been unable to revive sales. In July, the company said it would be cutting 2,200 jobs, or about 22 percent of its global non-manufacturing workforce. These job cuts come just months after the company said it was shuttering its New York office, affecting about 100 employees.

Mattel has been hurt by weak sales of its iconic brands such as American Girl Doll and Fisher-Price as more children gravitate toward video games and electronics instead of traditional toys.

This entertainment push is not unexpected from Kreiz. He is the former CEO and chairman of Maker Studios, which was sold to The Walt Disney Company in 2014. Prior to that he was the chairman and CEO of Endemol Group, one of the world’s largest independent television production companies.

Earlier in his career, Kreiz co-founded Fox Kids Group Europe, a children’s entertainment company, which was also acquired by Disney in 2002.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” Kreiz said in a statement.

Despite Kreiz’s background, there certainly is risk to the new strategy. Hasbro, for example, aborted its attempt at operating a television cable network in partnership with Discovery. After the network failed to gain traction against The Disney Channel and Nickelodeon, Hasbro sold off the majority of its ownership to a partner.

Mattel is dwarfed by Hasbro, which has a market cap of $12.8 billion, more than double that of Mattel. Hasbro shares are up nearly 8 percent over the past year to about $101 per share. Mattel, with a market cap of $5.3 billion, has seen its stock fall 1.78 percent over the past year, trading at just over $15 per share.

Correction: This story has been revised to correct the spelling of producer Robbie Brenner’s name.


Company: cnbc, Activity: cnbc, Date: 2018-09-06  Authors: sarah whitten, stan honda, afp, getty images
Keywords: news, cnbc, companies, film, toy, takes, mattel, page, division, sales, films, kreiz, television, company, hasbros, playbook, brands, launches, hasbro, online


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Walmart will have 30% more toys in stores this holiday season

Walmart said Thursday it is expanding its assortment of toys by 30 percent at all brick-and-mortar locations this holiday season, and it will offer 40 percent more toys on Walmart.com. Party City — not a traditional toy retailer — is opening 50 Toy City stores this holiday season, which will sit alongside its Halloween pop-up shops. Target has meanwhile said it plans to push more toys this holiday season. Some analysts have predicted Target will be the biggest winner following the death of Toys


Walmart said Thursday it is expanding its assortment of toys by 30 percent at all brick-and-mortar locations this holiday season, and it will offer 40 percent more toys on Walmart.com. Party City — not a traditional toy retailer — is opening 50 Toy City stores this holiday season, which will sit alongside its Halloween pop-up shops. Target has meanwhile said it plans to push more toys this holiday season. Some analysts have predicted Target will be the biggest winner following the death of Toys
Walmart will have 30% more toys in stores this holiday season Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-08-30  Authors: lauren thomas, sarah whitten, patrick t fallon, bloomberg, getty images
Keywords: news, cnbc, companies, walmart, market, holiday, stores, 30, toys, share, toy, season, sales


Walmart will have 30% more toys in stores this holiday season

It’s a land grab for Toys R Us market share.

Walmart said Thursday it is expanding its assortment of toys by 30 percent at all brick-and-mortar locations this holiday season, and it will offer 40 percent more toys on Walmart.com. At some locations, the physical space dedicated to toys also will be larger, Walmart said Thursday at a briefing with the media in New York. In those locations, Walmart will shift space allotted for seasonal goods, like back-to-school merchandise, to toys.

Walmart’s goal is to “show customers the best place to shop for toys is Walmart,” said Anne Marie Kehoe, the vice president of the retailer’s U.S. toy business.

The aggressive push comes after hundreds of Toys R Us stores were shuttered earlier this year, leaving a window for other retailers to step in and take market share. Last year, toy sales rose 1 percent to $20.7 billion from 2016, according to market researcher NPD Group. Sales in the first half of 2018 jumped 7 percent to $7.9 billion, NPD said.

Many companies, including Walmart, have already laid out strategies to do just that — even companies that aren’t typically known for their toy sales. Party City — not a traditional toy retailer — is opening 50 Toy City stores this holiday season, which will sit alongside its Halloween pop-up shops. The company also said it plans to permanently add more toys to its Party City locations.

Kohl’s, Five Below and J.C. Penney are just a few other businesses that have already said they plan to sell more toys this year.

“We continue to see Amazon as the biggest share taker post-[Toys R Us],” Jefferies analyst Stephanie Wissink said in a research note. The e-commerce giant accounted for a high-teens percentage of U.S. toy sales in 2017, she said.

Amazon has already jumped in, releasing its top toy list this week — 10 days earlier than it did last year. It also is expected to soon start handing out holiday toy catalogs at Whole Foods grocery stores and sending them to Prime households, marketing its expanded assortment in a way that it’s never done before.

Wissink also said she wouldn’t be surprised to see Amazon “send catalogs to non-Prime households offering free 60 day Prime trials during Nov.-Dec.,” to grow Amazon’s share of the toy market further this holiday season.

In March, Wissink said that Toys R Us had accounted for about 15 to 20 percent of all U.S. toy sales last year.

Target has meanwhile said it plans to push more toys this holiday season. Some analysts have predicted Target will be the biggest winner following the death of Toys R Us, considering many Toys R Us stores were located close to Target stores.

“We are investing in categories like toy and baby where we know we have this big opportunity ahead of us,” Target CEO Brian Cornell told CNBC after the retailer reported quarterly earnings last week. “We are going to make sure we are taking more than our fair share of that market share.”

Kohl’s also mentioned its opportunity in toys, during its earnings conference call last week.

“While we’re not the biggest player in toy, we have a bit of a curated assortment,” Kohl’s CEO Michelle Gass said. “We’re bringing in two powerful brands this holiday, Lego and FAO Schwarz, so that will give us a real boost to our toy business.”

Back at Walmart, the company said Thursday it plans to hold more than 2,000 “retail-tainment” events in its stores this year — up from less than 500 last year — to promote new toys. On Sept. 8, Walmart will host a National Play Day in more than 1,500 of its stores to give kids the chance to play with some of its top toys for 2018.

Walmart’s layaway service for the holiday season will start this Friday, earlier than it did last year.


Company: cnbc, Activity: cnbc, Date: 2018-08-30  Authors: lauren thomas, sarah whitten, patrick t fallon, bloomberg, getty images
Keywords: news, cnbc, companies, walmart, market, holiday, stores, 30, toys, share, toy, season, sales


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Target races to fill toy void left by rival

“We’re picking up sales that would have gone to Babies R Us and Toys R Us. “We are going to make sure we are taking more than our fair share of that market share.” In February, several Target Corp. investors told Reuters they think the company should take a step back from trying to boost its toy sales. Beyond simply gaining market share from Toys R Us, Target expressed interest earlier this year in the company’s real estate. Back in March, the company bid on a former Toys R Us location in Kendal


“We’re picking up sales that would have gone to Babies R Us and Toys R Us. “We are going to make sure we are taking more than our fair share of that market share.” In February, several Target Corp. investors told Reuters they think the company should take a step back from trying to boost its toy sales. Beyond simply gaining market share from Toys R Us, Target expressed interest earlier this year in the company’s real estate. Back in March, the company bid on a former Toys R Us location in Kendal
Target races to fill toy void left by rival Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-08-23  Authors: alex van abbema, david paul morris, bloomberg, getty images
Keywords: news, cnbc, companies, races, sales, share, target, void, babies, toys, market, rival, stores, baby, toy, left


Target races to fill toy void left by rival

Fresh off one of its best quarters in years, Target Corp. wants to step up its toy game ahead of the holiday season — its first without Toys R Us as a competitor.

All remaining Toys R Us and Babies R Us stores shut down earlier this summer after the New Jersey-based retailer declared bankruptcy, creating an opportunity for other retailers in the kids-merchandise space. Target (NYSE: TGT) was a clear beneficiary: Sales of baby clothing and shoes rose nearly 20 percent in the most recent quarter. Hardlines — a category that includes toys — saw high-single-digit comparable growth.

“We’re picking up sales that would have gone to Babies R Us and Toys R Us. … We’re certainly benefitting from new toy buyers, baby buyers that are coming to Target more frequently.” said Target CEO Brian Cornell on a media call following its second-quarter earnings announcement.

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When Toys R Us and Babies R Us went belly up, it meant the closure of nearly 800 stores throughout the country. In a report released in March, Seth Sigman, an analyst with Credit Suisse, concluded that 90 percent of Toys R Us stores and 96 percent of Babies R Us stores had a Target within five miles.

Cornell said Target is well-positioned to take market share in this category, and is increasing inventory now to prepare for a surge that is already showing up in stores.

“We are investing in categories like toy and baby where we know we have this big opportunity ahead of us,” Cornell said in an interview with CNBC. “We are going to make sure we are taking more than our fair share of that market share.”

Baby products have been one of Cornell’s key areas of focus since taking over in 2015, as Target has revamped its product lineup in areas such as baby goods, furniture and fashion.

But not everyone is sold on a toy-focused Target.

In February, several Target Corp. investors told Reuters they think the company should take a step back from trying to boost its toy sales. Four investors told Reuters that putting capital towards the toy category would be a waste as the retailer competes against a growing threat from Amazon.com.

Brian Yarbrough, a senior analyst with St. Louis-based Edward Jones, warns that toys can be a lower margin business — and a competitive one, as other retailers like Walmart and Kohl’s put significant investments in their toy offerings. However, he believes that Target’s toy momentum will likely continue into the holiday season, through this time next year.

“The hope is that these customers will be new to Target, and this will get them to shop at other categories,” Yarbrough said.

Beyond simply gaining market share from Toys R Us, Target expressed interest earlier this year in the company’s real estate. Back in March, the company bid on a former Toys R Us location in Kendall, Fla.


Company: cnbc, Activity: cnbc, Date: 2018-08-23  Authors: alex van abbema, david paul morris, bloomberg, getty images
Keywords: news, cnbc, companies, races, sales, share, target, void, babies, toys, market, rival, stores, baby, toy, left


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Sad over losing Toys R Us, parents drive a surge in toy sales in the first half of the year

Things are looking up for the toy industry as parents and grandparents, sad over the bankruptcy of Toys R Us, fueled massive sales in the first half of the year. The toy industry’s sales grew 7 percent to $7.9 billion through June, according to market research company NPD Group. She said she was convinced that the jump in sales was at least partially due to empathy over losing Toys R Us. “I think it brought about an emotional response that resulted in parents buying more toys overall,” she said.


Things are looking up for the toy industry as parents and grandparents, sad over the bankruptcy of Toys R Us, fueled massive sales in the first half of the year. The toy industry’s sales grew 7 percent to $7.9 billion through June, according to market research company NPD Group. She said she was convinced that the jump in sales was at least partially due to empathy over losing Toys R Us. “I think it brought about an emotional response that resulted in parents buying more toys overall,” she said.
Sad over losing Toys R Us, parents drive a surge in toy sales in the first half of the year Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-08-06  Authors: sarah whitten, dan kitwood, getty images, eduardo munoz
Keywords: news, cnbc, companies, yearthe, yearcollectible, toy, sales, industry, sad, surge, parents, drive, losing, toys, kids, half, grandparents


Sad over losing Toys R Us, parents drive a surge in toy sales in the first half of the year

Things are looking up for the toy industry as parents and grandparents, sad over the bankruptcy of Toys R Us, fueled massive sales in the first half of the year.

The toy industry’s sales grew 7 percent to $7.9 billion through June, according to market research company NPD Group.

“It is likely that the Toys R Us news has kept toys top-of-mind for parents and grandparents when shopping for kids in general, benefiting both consumers and the industry,” Juli Lennett, senior vice president and industry advisor, said in a statement Monday.

She said she was convinced that the jump in sales was at least partially due to empathy over losing Toys R Us.

“I think it brought about an emotional response that resulted in parents buying more toys overall,” she said.

Lennett said that sales of toys priced between $5 and $19.99 and robotic and interactive toys were the two major drivers of growth in the toy industry so far this year.

Collectible dolls like LOL Surprise, Fingerlings and Soft’n Slo Squishies remain at the top of kids’ wish lists as well as toys that feature dinosaurs and unicorns.


Company: cnbc, Activity: cnbc, Date: 2018-08-06  Authors: sarah whitten, dan kitwood, getty images, eduardo munoz
Keywords: news, cnbc, companies, yearthe, yearcollectible, toy, sales, industry, sad, surge, parents, drive, losing, toys, kids, half, grandparents


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