Strong sales of Barbie, ‘Jurassic Park’ toys help stem Mattel losses, shares soar

Demand for Barbie dolls and toys based on “Jurassic World” and “Toy Story” led Mattel to a narrower-than-expected-loss during the first quarter. Shares of the toymaker skyrocketed as much as 14 percent after the closing bell Thursday. Sales of Barbie jumped 7 percent in the quarter, the sixth consecutive quarter of growth for the doll brand. This is a good sign for Mattel, especially as it plans the theatrical release of a live-action Barbie movie starring Oscar-nominated actress Margot Robbie.


Demand for Barbie dolls and toys based on “Jurassic World” and “Toy Story” led Mattel to a narrower-than-expected-loss during the first quarter. Shares of the toymaker skyrocketed as much as 14 percent after the closing bell Thursday. Sales of Barbie jumped 7 percent in the quarter, the sixth consecutive quarter of growth for the doll brand. This is a good sign for Mattel, especially as it plans the theatrical release of a live-action Barbie movie starring Oscar-nominated actress Margot Robbie.
Strong sales of Barbie, ‘Jurassic Park’ toys help stem Mattel losses, shares soar Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-25  Authors: sarah whitten
Keywords: news, cnbc, companies, jurassic, barbie, park, soar, toy, quarter, toymaker, losses, shares, dolls, brand, world, strong, mattel, sales, stem, tones, toys


Strong sales of Barbie, 'Jurassic Park' toys help stem Mattel losses, shares soar

Demand for Barbie dolls and toys based on “Jurassic World” and “Toy Story” led Mattel to a narrower-than-expected-loss during the first quarter.

Shares of the toymaker skyrocketed as much as 14 percent after the closing bell Thursday.

The results, which come just days after rival Hasbro reported a surprise profit, may indicate that the U.S. toy industry is finally able to put the bankruptcy and closure of Toys R Us behind it.

Sales of Barbie jumped 7 percent in the quarter, the sixth consecutive quarter of growth for the doll brand. This is a good sign for Mattel, especially as it plans the theatrical release of a live-action Barbie movie starring Oscar-nominated actress Margot Robbie.

The brand has also become more inclusive, adding new skin tones and professions to its line-up of dolls.


Company: cnbc, Activity: cnbc, Date: 2019-04-25  Authors: sarah whitten
Keywords: news, cnbc, companies, jurassic, barbie, park, soar, toy, quarter, toymaker, losses, shares, dolls, brand, world, strong, mattel, sales, stem, tones, toys


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Demand for ‘BumbleBee’ Transformers toys helps Hasbro beat revenue estimates

Strong sales of Transformers and other long-running brands including Play-Doh and Monopoly also helped Hasbro deliver a surprise rise in quarterly revenue – the company’s first since the bankruptcy of key customer Toys “R” Us in 2017. “[Bumblebee] is successfully introducing Transformers to a new generation of kids and re-engaging our core fans around the world,” Chief Executive Officer Brian Goldner said. Hasbro shares were up 15.5 percent at $101.79 in early trading, while rival Mattel Inc ros


Strong sales of Transformers and other long-running brands including Play-Doh and Monopoly also helped Hasbro deliver a surprise rise in quarterly revenue – the company’s first since the bankruptcy of key customer Toys “R” Us in 2017. “[Bumblebee] is successfully introducing Transformers to a new generation of kids and re-engaging our core fans around the world,” Chief Executive Officer Brian Goldner said. Hasbro shares were up 15.5 percent at $101.79 in early trading, while rival Mattel Inc ros
Demand for ‘BumbleBee’ Transformers toys helps Hasbro beat revenue estimates Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-23  Authors: source, paramount pictures
Keywords: news, cnbc, companies, monopoly, revenue, game, bumblebee, beat, toys, helps, million, sales, transformers, hasbro, demand, estimates, companys, company


Demand for 'BumbleBee' Transformers toys helps Hasbro beat revenue estimates

Hasbro reported a surprise quarterly profit on Tuesday as the box-office success of Transformers movie spin-off “Bumblebee” charged sales of its action toys, putting the company’s shares on track for their best day in more than two decades.

A departure from director Michael Bay’s action-heavy “Transformers” franchise, “Bumblebee” was the first film to come out of an expanded partnership between Hasbro and Paramount Pictures and made $470 million worldwide after its release late last year.

“Families going to watch Bumblebee during the Christmas break meant the toys were hot going into the start of 2019 … and with the Blu-Ray out sales could see another uptick,” said James Zahn, senior editor at trade magazine The Toy Book.

Strong sales of Transformers and other long-running brands including Play-Doh and Monopoly also helped Hasbro deliver a surprise rise in quarterly revenue – the company’s first since the bankruptcy of key customer Toys “R” Us in 2017.

“[Bumblebee] is successfully introducing Transformers to a new generation of kids and re-engaging our core fans around the world,” Chief Executive Officer Brian Goldner said.

Hasbro shares were up 15.5 percent at $101.79 in early trading, while rival Mattel Inc rose about 4 percent.

The company also promised more profitable growth for the rest of the year, with big Disney movies lined up, including “Avengers: End Game”, which opens later this week.

Avengers toys lifted sales over the Easter weekend, and with new “Star Wars”, “Frozen” and “Spider-Man” movies due this year, revenue growth is expected to accelerate, the company said.

Hasbro’s focus on sealing deals with popular entertainment franchises comes as kids increasingly prefer video games and toys based on social media trends over G.I. Joe action figures and Barbie dolls.

The company has also poured more money on virtual games, turning its legacy “Magic: The Gathering” collectible cards game into a new revenue generating e-sports program.

New versions of the company’s popular Monopoly board game based on the video game “Fortnite” and the hit HBO show “Game of Thrones” have also helped reignite interest in family game night.

“Hasbro is crossing over different fandoms and bringing audiences that wouldn’t traditionally purchase a Monopoly game,” Zahn said.

The company posted earnings of 21 cents per share, beating the consensus market expectation of an 11 cent per share loss.

The results were a major recovery from a $112.5 million loss a year earlier, when the company was hammered by $61 million in costs from the bankruptcy of Toys “R” Us.


Company: cnbc, Activity: cnbc, Date: 2019-04-23  Authors: source, paramount pictures
Keywords: news, cnbc, companies, monopoly, revenue, game, bumblebee, beat, toys, helps, million, sales, transformers, hasbro, demand, estimates, companys, company


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Ollie’s Bargain Outlet CEO: We’ll open 950 stores — ‘Brick and mortar isn’t dead’

Ollie’s Bargain Outlet is one-third of the way to opening 950 locations after opening three Tennessee stores on Wednesday, CEO Mark Butler told CNBC. Ollie’s store count currently stands at 318 with four more locations in the pipeline, according to its website. Ollie’s loyalty program, Ollie’s Army, has reached more than 9 million members and makes up about 70% of the company’s business, he said. The company sought to capitalize on the toy business on news that the iconic toy store would close 8


Ollie’s Bargain Outlet is one-third of the way to opening 950 locations after opening three Tennessee stores on Wednesday, CEO Mark Butler told CNBC. Ollie’s store count currently stands at 318 with four more locations in the pipeline, according to its website. Ollie’s loyalty program, Ollie’s Army, has reached more than 9 million members and makes up about 70% of the company’s business, he said. The company sought to capitalize on the toy business on news that the iconic toy store would close 8
Ollie’s Bargain Outlet CEO: We’ll open 950 stores — ‘Brick and mortar isn’t dead’ Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-10  Authors: tyler clifford
Keywords: news, cnbc, companies, come, youth, way, brick, butler, toys, dead, locations, store, bargain, ceo, mortar, outlet, told, open, stores, ollies, isnt, toy


Ollie's Bargain Outlet CEO: We'll open 950 stores — 'Brick and mortar isn't dead'

Ollie’s Bargain Outlet is one-third of the way to opening 950 locations after opening three Tennessee stores on Wednesday, CEO Mark Butler told CNBC.

The discount retailer is also eyeing new establishments in Oklahoma and Massachusetts, which he said would expand the chain to 25 states across the country. Ollie’s store count currently stands at 318 with four more locations in the pipeline, according to its website.

“Brick and mortar isn’t dead. Ollie’s is thriving,” Butler said in a one-on-one with Jim Cramer on “Mad Money.” “Our shopping experience, it’s absolutely un-duplicable online. It just ain’t gonna happen.”

Ollie’s loyalty program, Ollie’s Army, has reached more than 9 million members and makes up about 70% of the company’s business, he said. The retailer has been mounting its growth on the bankruptcies that have struck other retailers.

“You come in, you see the goofiness, you see the signs, you see the bargains, and you know what, it’s very difficult to come in and just buy one item,” Butler said. “You see another bargain you pick it up we ring you out we say thanks and they come back.”

In a past interview, Butler told Cramer that Ollie’s moved in to 18 former Toys R Us locations, buying a dozens spots and leasing the others out of bankruptcy court. The company sought to capitalize on the toy business on news that the iconic toy store would close 800 locations in 2018.

Comparable store sales rose 5.4% in the fourth quarter powered by the toy category, the chief highlighted.

“The [toy] manufacturers were coming and saying they had more and more product. So we bought into it,” Butler explained Wednesday. “We have every intention not only to meet what we did in toys last year, which was sensational, but to beat it and the way we’re gonna beat it is by increasing our width by our breadth, not necessarily our depth, and make more toy offerings available to the customer.”

Outside of selling toys, Butler touted Ollie’s connection with the Cal Ripken, Sr. Foundation. The company is helping teach at-risk youth life lessons through the sport of baseball, he said.

Butler is chairman of the charity.

“This is a benefit to the youth.,” he said. “It’s just a small part we can pay back.”

The stock is up nearly 36% in 2019 and more than 45% over the past year.


Company: cnbc, Activity: cnbc, Date: 2019-04-10  Authors: tyler clifford
Keywords: news, cnbc, companies, come, youth, way, brick, butler, toys, dead, locations, store, bargain, ceo, mortar, outlet, told, open, stores, ollies, isnt, toy


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No ‘Star Wars’ film is slated for 2020, but there will still be plenty of toys

“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPMWhen “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million. Since then, Disney has released one “Star Wars” film each year during December. Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through oth


“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPMWhen “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million. Since then, Disney has released one “Star Wars” film each year during December. Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through oth
No ‘Star Wars’ film is slated for 2020, but there will still be plenty of toys Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-22  Authors: sarah whitten
Keywords: news, cnbc, companies, slated, 2020, mandalorian, release, film, silver, disney, plenty, sales, toy, toys, hasbro, wars, star


No 'Star Wars' film is slated for 2020, but there will still be plenty of toys

The Skywalker saga may be coming to a close this year with the December release of “Star Wars: Episode IX,” but that doesn’t spell the end for the franchise’s massive toy business.

While Hasbro, which holds the master toy license, will see a dip in sales without a tent pole feature in 2020, there’s no doubt that “Star Wars” merchandise will remain a major part of the toy industry.

“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPM

When “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million.

Since then, Disney has released one “Star Wars” film each year during December. Until 2018, that is. Last year, Disney decided to release “Solo: A Star Wars Story” in May, leaving Hasbro with a very difficult fourth-quarter comparison.

“Disney knows that content affects the sales of toys,” Silver said.

Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through other media. Disney has hired writers to create two separate trilogies. One is being written by David Benioff and D.B. Weiss, the showrunners of HBO’s blockbuster fantasy series “Game of Thrones;” the other by Rian Johnson, director of “The Last Jedi.”

Additionally, Disney’s streaming service will be home to a live-action television show called “The Mandalorian” as well as a new season of the beloved “Star Wars Clone Wars” animated show. Not to mention, Disney will open two “Star Wars” lands at theme parks in California and Florida this year.

Also this year, Hasbro will release a line of “Star Wars: Episode IX” toys that will accompany the film’s December release. Some of those figures and role-play items will likely be revealed during Triple Force Friday on Oct. 4. Also on that day, Disney will reveal the “Star Wars” video game “Jedi: Fallen Order” and “The Mandalorian.”


Company: cnbc, Activity: cnbc, Date: 2019-02-22  Authors: sarah whitten
Keywords: news, cnbc, companies, slated, 2020, mandalorian, release, film, silver, disney, plenty, sales, toy, toys, hasbro, wars, star


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Funko not hindered by Toys R Us bankruptcy

Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us. The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June. Yet Funko didn’t escape Toys R Us’ closure completely unscathed. Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time.


Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us. The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June. Yet Funko didn’t escape Toys R Us’ closure completely unscathed. Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time.
Funko not hindered by Toys R Us bankruptcy Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-17  Authors: sarah whitten
Keywords: news, cnbc, companies, industry, hindered, toys, guidance, sales, bankruptcy, closure, funko, quarter, toy, mariotti


Funko not hindered by Toys R Us bankruptcy

If you love something, odds are Funko has turned it to a collectible — or has plans to.

The collectible maker, which went public in Nov 2017, is known for its stylized figurines of famous pop culture icons from “Star Wars” and “Avengers” to “The Golden Girls” and “Fortnite.”

Funko has become a cornerstone in the geek merchandise industry, but it isn’t your typical toy company. In fact, CEO Brian Mariotti balks at calling the brand one. Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us.

Or, it could be the fact that Funko says it doesn’t allow any one retailer to make up more than 10 percent of its business.

The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Sales slumped 2 percent last year, as toy makers found themselves with fewer shelves on which to place their inventory than in years prior. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June.

Yet Funko didn’t escape Toys R Us’ closure completely unscathed.

“We expected 6.5 to 7 percent growth in our total business in 2018 with Toys R Us, [then] we lost it,” Mariotti told CNBC at New York’s annual Toy Fair on Saturday. However, he reiterated the guidance of 25 to 26 percent net sales growth for full year 2018, set during Funko’s third quarter conference call in November.

“We are never going to be reliant on one retail partner,” Mariotti said.

While Mattel and Hasbro have warned investors that the lack of Toys R Us and other industry factors could result in a flat performance in 2019, Mariotti is confident about the coming year.

“I think 2019 is at an A+ level on content,” he said. “I think we are going to have an insane year. I wouldn’t be surprised if, when we give our guidance, it is not extremely optimistic.”

Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time. In the previous quarter, the company reported net sales of $176.9 million, a 24 percent increase year-over-year.


Company: cnbc, Activity: cnbc, Date: 2019-02-17  Authors: sarah whitten
Keywords: news, cnbc, companies, industry, hindered, toys, guidance, sales, bankruptcy, closure, funko, quarter, toy, mariotti


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Mattel has worst day in nearly 20 years after undercutting analysts’ 2019 estimates

Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data. The company also expects sales to be flat in 2019 when adjusted for currency. Mattel’s forecast comes after the company reported strong sales


Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data. The company also expects sales to be flat in 2019 when adjusted for currency. Mattel’s forecast comes after the company reported strong sales
Mattel has worst day in nearly 20 years after undercutting analysts’ 2019 estimates Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten
Keywords: news, cnbc, companies, nearly, toymaker, million, day, sales, analysts, york, toys, 2019, mattel, estimates, kreiz, undercutting, 20, worst, trading, company


Mattel has worst day in nearly 20 years after undercutting analysts' 2019 estimates

Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. Shares of the company finished the day down more than 18 percent.

The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data.

The company also expects sales to be flat in 2019 when adjusted for currency.

“Either they are super lowballing or the company is falling apart,” Linda Bolton Weiser, analyst at Davidson, told CNBC.

Shares of the company fell as low as 23 percent on Friday and trading was halted at least twice due to volatility.

Mattel’s forecast comes after the company reported strong sales during the fourth quarter of 2018 last week.

The toymaker has struggled previously with weak sales of iconic brands such as American Girl and Fisher-Price. In recent years, more children have gravitated toward video games and electronics instead of traditional toys. Mattel was also hit hard by the bankruptcy of Toys R Us.

Under CEO Ynon Kreiz, Mattel has embraced a two-pronged strategy aimed at turning around the troubled toymaker. To start, Kreiz has worked to cut $650 million in costs, a combination of laying off 2,200 workers and shuttering its New York office.

Kreiz has also hoped to revive sales by creating a film department to bring its famous toy properties to the big screen. In January, the company announced it had tapped Margot Robbie (“Suicide Squad,” “I, Tonya”) to play Barbie and revealed it would produce a live-action Hot Wheels film. On Friday, the company announced that it would also be producing an American Girl movie.


Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten
Keywords: news, cnbc, companies, nearly, toymaker, million, day, sales, analysts, york, toys, 2019, mattel, estimates, kreiz, undercutting, 20, worst, trading, company


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Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook

Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us. Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market. Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has


Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us. Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market. Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has
Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, company, betting, retail, survive, hasbros, help, toys, hasbro, facebook, bankruptcy, largest, customer, fortnite, toy


Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook

Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us.

Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market.

While several retailers, including Target, Walmart, and even drugstores, expanded their toy sections this past holiday season, there were still far fewer shelves showcasing toys in 2018 than in previous years. The loss of shelf space appeared to disproportionately affect Hasbro, especially during the holidays.

In the fourth quarter ended Dec. 31, revenue fell 13 percent to $1.39 billion from $1.6 billion a year earlier.

“2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys R Us across most of the world and a rapidly shifting consumer and retail landscape,” CEO Brian Goldner said in a statement last week.

Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has been introducing new strategies to right its sales. The company has been working on capitalizing on alternative ways of shopping outside of traditional brick and mortar stores and keying in to trends within the industry, like launching lines of toys based on the popular game Fortnite, executives said at an investor event on Friday.

With these changes, Hasbro hopes to return to the same profitability levels it achieved in 2017, the year before Toys R Us closed, by 2020.


Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, company, betting, retail, survive, hasbros, help, toys, hasbro, facebook, bankruptcy, largest, customer, fortnite, toy


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Toys R Us tries for a comeback a year after going out of business

Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all. Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Its focus will be on growing the Toys R Us name in the United States. Still, to be successful, Toys R Us will need to win over toymakers, many


Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all. Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Its focus will be on growing the Toys R Us name in the United States. Still, to be successful, Toys R Us will need to win over toymakers, many
Toys R Us tries for a comeback a year after going out of business Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-11  Authors: lauren hirsch, andrew harrer, bloomberg, getty images
Keywords: news, cnbc, companies, unable, comeback, business, stores, toy, kids, toys, tries, tru, going, barry, company


Toys R Us tries for a comeback a year after going out of business

Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all.

Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Its lenders, including Solus Alternative Asset Management and the Angelo Gordon investment firm, took control of the company’s intellectual property, which include the Toys R Us, Babies R Us and Geoffrey brand names.

As of Jan. 20, several former Toys R US executives began running run a company called “Tru Kids” to manage those brands, said Richard Barry, new president of Tru Kids and former chief merchandising officer of Toys R Us.

Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Other employees include former Toys R Us and Babies R Us workers, though it will be a “much tighter team overall” than than those employed by its predecessor, Barry said.

Its vice chairman will be Yehuda Shmidman, former CEO of Sequential Brands, the brand licensing company that runs labels like Martha Stewart Living and The Jessica Simpson Collection.

The full business plan for Tru Kid is still a work in progress, Barry told CNBC. The new company is exploring multiple options, including stand-alone stores, pop-up shops or partnership like the one Solus and Angelo Gordon previously explored with Kroger. When asked whether Tru Kids would partner with Amazon, Barry said he would “not take anything off the table at all.”

Its focus will be on growing the Toys R Us name in the United States. Globally, the brand continues operations across 900 stores, generating more than $3 billion in overall retail sales in 2018.

“The U.S. is the biggest toy market in the world,” said Barry. “Fundamentally, this is the place where the business began [with] Charles Lazarus.” Lazarus, Toys R Us’ founder, died at age 94, shortly after the company liquidated.

Tru Kids will look to avoid some of the pitfalls that brought down its predecessor. Unlike Toys R Us, which was criticized for failing to invest in its stores and digital strategy, Tru Kids will put an emphasis on technology, in-store experiences and customer service, Barry said.

Still, to be successful, Toys R Us will need to win over toymakers, many of which had fractured relations with Toys R Us following its U.S. demise. During its bankruptcy, the retailer had continued to order toys throughout its abysmal holiday season. When it liquidated, vendors like crayon maker Crayola weren’t paid in full and lost money.

“We fully appreciate the impact the bankruptcy had on our vendor partners, and fact that it left our vendors impaired,” said Barry. Although they were upset, Barry said toymakers “recognize the value” Toys R Us brought to the industry.

This Christmas, the first without Toys R Us, toy sales fell 2 percent, according to market researcher NPD Group. Efforts by Target, Walmart, Amazon and drug stores to expand their toy sections didn’t fully replace lost Toys R Us sales, with still far fewer shelves showcasing toys in 2018 than years prior. NPD’s figures imply that retailers were able to recapture about 35 percent of the market share, according to Jefferies analyst Stephanie Wissink.

Shares of Hasbro dropped as much as 10 percent on Friday, when its missed its estimates by a wide margin because it was unable to recapture as much of the Toys R US business as it anticipated.

But even if Target, Walmart and Amazon were unable to fully replace Toys R Us, they continue to have one strong weapon in their arsenal: the ability to compete on price. Big box stores helped drive Toys R Us’ downfall by slashing toy prices to draw shoppers into the stores, hoping they would spend money on more profitable products like TVs, washing machines and other hard goods.

“If you bring differentiation, you can find that price can be neutralized to a significant degree,” said Barry. “But price will always be factor.”


Company: cnbc, Activity: cnbc, Date: 2019-02-11  Authors: lauren hirsch, andrew harrer, bloomberg, getty images
Keywords: news, cnbc, companies, unable, comeback, business, stores, toy, kids, toys, tries, tru, going, barry, company


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Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation

Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast. Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy. Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. Notably, Di


Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast. Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy. Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. Notably, Di
Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, 2018, billion, profit, shares, liquidation, slammed, tank, hasbro, toy, wars, star, quarter, brands, expected, toys, fourth


Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation

Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast.

“2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys R Us across most of the world and a rapidly shifting consumer and retail landscape,” Brian Goldner, Hasbro’s chief executive officer, said in a statement Friday. “During 2018, we diversified our retailer base, meaningfully lowered retailer inventories, and delivered innovative new offerings to our global consumers.

“We were not, however, able to recapture as much of the Toys R Us business during the holiday period as we anticipated as the effect of its liquidated inventory in the market was more impactful than we and industry experts expected,” he said. “It is an unprecedented yet finite event.”

Hasbro said that earned $1.33 per share on $1.39 billion in revenue during the fourth quarter, compared to the $1.67 per share on $1.52 billion analysts had expected according to Refinitiv.

Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy.

While a number of retailers, including Target, Walmart, and even drugstores, expanded their toy sections this past holiday season, there were still far fewer shelves showcasing toys in 2018 than in years prior. The loss of shelf space appeared to disproportionately affect items like plush toys, building sets, and sports toys.

Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. In the U.S., customers spent $21.6 billion on toys in 2018, less than the $22 billion shelled out for action figures, dolls, and games in 2017, according to market researcher NPD Group.

Hasbro’s portfolio took a big hit in the quarter. Sales of franchise brands, like Nerf, Monopoly, and My Little Pony, fell 8 percent and partner brands which include “Star Wars,” “Frozen,” and “Marvel” merchandise, slumped 20 percent in the fourth quarter.

Notably, Disney did not release a “Star Wars” film during the fourth quarter this year and therefore sales of “Star Wars” merchandise had a difficult comparison to last year’s release of “Star Wars: The Last Jedi.”

The company’s gaming category, which includes Magic: The Gathering and Monopoly, also took a hit, tanking 22 percent.

The only bright spot was Hasbro’s emerging brands, toys like Lost Kitties and Yellies, which were up 5 percent during the period.


Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, 2018, billion, profit, shares, liquidation, slammed, tank, hasbro, toy, wars, star, quarter, brands, expected, toys, fourth


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A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior. Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. The company posted weaker-than-expe


On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior. Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. The company posted weaker-than-expe
A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, hasbro, shares, past, toys, stock, company, sinks, toymakers, mattel, theres, tale, market, analyst, soars


A tale of two toymakers: Mattel soars, Hasbro sinks, but there's more to the story

On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show.

It was clear heading into the holiday season that the toy industry was going to take a hit. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior.

While a number of retailers, including Target, Walmart and even drugstores, expanded their toy sections this past holiday season, it wasn’t enough to offset the hole left by Toys R Us’ departure from the market.

Industry-wide sales of toys fell 2 percent in 2018, according to market researcher NPD Group.

Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. Shares spiked as much as 27 percent on Friday before retreating slightly. The stock is down nearly 6 percent over the past year, putting its market value at $4.3 billion. Analysts expressed renewed confidence in the company, which has been in the midst of a multiyear turnaround.

“Mattel’s Q4 results were materially better relative to expectations, in our opinion, and hence we came away from this update incrementally more upbeat on business fundamentals,” Drew Crum, analyst at Stifel, wrote in a research note Thursday.

Investors and analysts were less confident about Hasbro, however. The company posted weaker-than-expected profits and continued to blame Toys R Us for its sales woes.

“We are surprised with the severity of the miss, but take some solace that retail inventory levels have significantly declined, which should allow Hasbro to start 2019 with a relatively clean channel and a more efficient cost structure,” Eric Handler, analyst at MKM Partners, wrote in a research note Friday.

Hasbro shares were down 4.9 percent Friday after falling as much as 10 percent before the opening bell. Hasbro’s stock is down nearly 11 percent over the past year, bringing its market value to $11.4 billion.

“If you took the logo off the top, Hasbro’s earnings read like a company that was restructuring and Mattel read like a growth company,” said Gerrick Johnson, analyst at BMO Capital Markets.


Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, hasbro, shares, past, toys, stock, company, sinks, toymakers, mattel, theres, tale, market, analyst, soars


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