No ‘Star Wars’ film is slated for 2020, but there will still be plenty of toys

“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPMWhen “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million. Since then, Disney has released one “Star Wars” film each year during December. Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through oth


“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPMWhen “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million. Since then, Disney has released one “Star Wars” film each year during December. Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through oth
No ‘Star Wars’ film is slated for 2020, but there will still be plenty of toys Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-22  Authors: sarah whitten
Keywords: news, cnbc, companies, slated, 2020, mandalorian, release, film, silver, disney, plenty, sales, toy, toys, hasbro, wars, star


No 'Star Wars' film is slated for 2020, but there will still be plenty of toys

The Skywalker saga may be coming to a close this year with the December release of “Star Wars: Episode IX,” but that doesn’t spell the end for the franchise’s massive toy business.

While Hasbro, which holds the master toy license, will see a dip in sales without a tent pole feature in 2020, there’s no doubt that “Star Wars” merchandise will remain a major part of the toy industry.

“‘Star Wars’ is the best selling toy of all time from any entertainment brand,” said Jim Silver, toy analyst and CEO of TTPM

When “Star Wars: The Force Awakens,” the first of Lucasfilm’s latest “Star Wars” trilogy, hit theaters in 2015, Hasbro saw sales of “Star Wars” products reach nearly $500 million.

Since then, Disney has released one “Star Wars” film each year during December. Until 2018, that is. Last year, Disney decided to release “Solo: A Star Wars Story” in May, leaving Hasbro with a very difficult fourth-quarter comparison.

“Disney knows that content affects the sales of toys,” Silver said.

Which is why the company already has a slate of content ready for “Star Wars” fans both theatrically and through other media. Disney has hired writers to create two separate trilogies. One is being written by David Benioff and D.B. Weiss, the showrunners of HBO’s blockbuster fantasy series “Game of Thrones;” the other by Rian Johnson, director of “The Last Jedi.”

Additionally, Disney’s streaming service will be home to a live-action television show called “The Mandalorian” as well as a new season of the beloved “Star Wars Clone Wars” animated show. Not to mention, Disney will open two “Star Wars” lands at theme parks in California and Florida this year.

Also this year, Hasbro will release a line of “Star Wars: Episode IX” toys that will accompany the film’s December release. Some of those figures and role-play items will likely be revealed during Triple Force Friday on Oct. 4. Also on that day, Disney will reveal the “Star Wars” video game “Jedi: Fallen Order” and “The Mandalorian.”


Company: cnbc, Activity: cnbc, Date: 2019-02-22  Authors: sarah whitten
Keywords: news, cnbc, companies, slated, 2020, mandalorian, release, film, silver, disney, plenty, sales, toy, toys, hasbro, wars, star


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Funko not hindered by Toys R Us bankruptcy

Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us. The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June. Yet Funko didn’t escape Toys R Us’ closure completely unscathed. Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time.


Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us. The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June. Yet Funko didn’t escape Toys R Us’ closure completely unscathed. Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time.
Funko not hindered by Toys R Us bankruptcy Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-17  Authors: sarah whitten
Keywords: news, cnbc, companies, industry, hindered, toys, guidance, sales, bankruptcy, closure, funko, quarter, toy, mariotti


Funko not hindered by Toys R Us bankruptcy

If you love something, odds are Funko has turned it to a collectible — or has plans to.

The collectible maker, which went public in Nov 2017, is known for its stylized figurines of famous pop culture icons from “Star Wars” and “Avengers” to “The Golden Girls” and “Fortnite.”

Funko has become a cornerstone in the geek merchandise industry, but it isn’t your typical toy company. In fact, CEO Brian Mariotti balks at calling the brand one. Perhaps that is why it didn’t face the same struggles that Mattel and Hasbro did after the fall of Toys R Us.

Or, it could be the fact that Funko says it doesn’t allow any one retailer to make up more than 10 percent of its business.

The bankruptcy and subsequent closure of Toys R Us took a big toll on the toy industry. Sales slumped 2 percent last year, as toy makers found themselves with fewer shelves on which to place their inventory than in years prior. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June.

Yet Funko didn’t escape Toys R Us’ closure completely unscathed.

“We expected 6.5 to 7 percent growth in our total business in 2018 with Toys R Us, [then] we lost it,” Mariotti told CNBC at New York’s annual Toy Fair on Saturday. However, he reiterated the guidance of 25 to 26 percent net sales growth for full year 2018, set during Funko’s third quarter conference call in November.

“We are never going to be reliant on one retail partner,” Mariotti said.

While Mattel and Hasbro have warned investors that the lack of Toys R Us and other industry factors could result in a flat performance in 2019, Mariotti is confident about the coming year.

“I think 2019 is at an A+ level on content,” he said. “I think we are going to have an insane year. I wouldn’t be surprised if, when we give our guidance, it is not extremely optimistic.”

Funko is set to report its fourth quarter earnings on Feb 28 and will provide full-year guidance at that time. In the previous quarter, the company reported net sales of $176.9 million, a 24 percent increase year-over-year.


Company: cnbc, Activity: cnbc, Date: 2019-02-17  Authors: sarah whitten
Keywords: news, cnbc, companies, industry, hindered, toys, guidance, sales, bankruptcy, closure, funko, quarter, toy, mariotti


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Mattel has worst day in nearly 20 years after undercutting analysts’ 2019 estimates

Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data. The company also expects sales to be flat in 2019 when adjusted for currency. Mattel’s forecast comes after the company reported strong sales


Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data. The company also expects sales to be flat in 2019 when adjusted for currency. Mattel’s forecast comes after the company reported strong sales
Mattel has worst day in nearly 20 years after undercutting analysts’ 2019 estimates Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten
Keywords: news, cnbc, companies, nearly, toymaker, million, day, sales, analysts, york, toys, 2019, mattel, estimates, kreiz, undercutting, 20, worst, trading, company


Mattel has worst day in nearly 20 years after undercutting analysts' 2019 estimates

Toymaker Mattel had its worst trading day in nearly 20 years on Friday after the company posted weaker-than-expected full-year 2019 guidance during an analyst meeting in New York. Shares of the company finished the day down more than 18 percent.

The company said it expects adjusted EBITDA to be in a range of $350 million to $400 million for 2019, below analysts’ expectations of $551.6 million, according to FactSet data.

The company also expects sales to be flat in 2019 when adjusted for currency.

“Either they are super lowballing or the company is falling apart,” Linda Bolton Weiser, analyst at Davidson, told CNBC.

Shares of the company fell as low as 23 percent on Friday and trading was halted at least twice due to volatility.

Mattel’s forecast comes after the company reported strong sales during the fourth quarter of 2018 last week.

The toymaker has struggled previously with weak sales of iconic brands such as American Girl and Fisher-Price. In recent years, more children have gravitated toward video games and electronics instead of traditional toys. Mattel was also hit hard by the bankruptcy of Toys R Us.

Under CEO Ynon Kreiz, Mattel has embraced a two-pronged strategy aimed at turning around the troubled toymaker. To start, Kreiz has worked to cut $650 million in costs, a combination of laying off 2,200 workers and shuttering its New York office.

Kreiz has also hoped to revive sales by creating a film department to bring its famous toy properties to the big screen. In January, the company announced it had tapped Margot Robbie (“Suicide Squad,” “I, Tonya”) to play Barbie and revealed it would produce a live-action Hot Wheels film. On Friday, the company announced that it would also be producing an American Girl movie.


Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten
Keywords: news, cnbc, companies, nearly, toymaker, million, day, sales, analysts, york, toys, 2019, mattel, estimates, kreiz, undercutting, 20, worst, trading, company


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Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook

Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us. Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market. Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has


Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us. Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market. Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has
Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, company, betting, retail, survive, hasbros, help, toys, hasbro, facebook, bankruptcy, largest, customer, fortnite, toy


Hasbro is betting it can survive without Toys R Us with help from Fortnite and Facebook

Hasbro has been hit hard by the bankruptcy and closure of toy retailer Toys R Us.

Before its bankruptcy filing, Toys R Us was Hasbro’s third largest customer in the U.S. and its second largest customer in Europe and Asia. So, Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ disappearance from the market.

While several retailers, including Target, Walmart, and even drugstores, expanded their toy sections this past holiday season, there were still far fewer shelves showcasing toys in 2018 than in previous years. The loss of shelf space appeared to disproportionately affect Hasbro, especially during the holidays.

In the fourth quarter ended Dec. 31, revenue fell 13 percent to $1.39 billion from $1.6 billion a year earlier.

“2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys R Us across most of the world and a rapidly shifting consumer and retail landscape,” CEO Brian Goldner said in a statement last week.

Since it was announced that Toys R Us would no longer be a major player in Hasbro’s distribution plans, the company has been introducing new strategies to right its sales. The company has been working on capitalizing on alternative ways of shopping outside of traditional brick and mortar stores and keying in to trends within the industry, like launching lines of toys based on the popular game Fortnite, executives said at an investor event on Friday.

With these changes, Hasbro hopes to return to the same profitability levels it achieved in 2017, the year before Toys R Us closed, by 2020.


Company: cnbc, Activity: cnbc, Date: 2019-02-15  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, company, betting, retail, survive, hasbros, help, toys, hasbro, facebook, bankruptcy, largest, customer, fortnite, toy


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Toys R Us tries for a comeback a year after going out of business

Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all. Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Its focus will be on growing the Toys R Us name in the United States. Still, to be successful, Toys R Us will need to win over toymakers, many


Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all. Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Its focus will be on growing the Toys R Us name in the United States. Still, to be successful, Toys R Us will need to win over toymakers, many
Toys R Us tries for a comeback a year after going out of business Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-11  Authors: lauren hirsch, andrew harrer, bloomberg, getty images
Keywords: news, cnbc, companies, unable, comeback, business, stores, toy, kids, toys, tries, tru, going, barry, company


Toys R Us tries for a comeback a year after going out of business

Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all.

Toys R Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Its lenders, including Solus Alternative Asset Management and the Angelo Gordon investment firm, took control of the company’s intellectual property, which include the Toys R Us, Babies R Us and Geoffrey brand names.

As of Jan. 20, several former Toys R US executives began running run a company called “Tru Kids” to manage those brands, said Richard Barry, new president of Tru Kids and former chief merchandising officer of Toys R Us.

Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us’ former headquarters in the town of Wayne. Other employees include former Toys R Us and Babies R Us workers, though it will be a “much tighter team overall” than than those employed by its predecessor, Barry said.

Its vice chairman will be Yehuda Shmidman, former CEO of Sequential Brands, the brand licensing company that runs labels like Martha Stewart Living and The Jessica Simpson Collection.

The full business plan for Tru Kid is still a work in progress, Barry told CNBC. The new company is exploring multiple options, including stand-alone stores, pop-up shops or partnership like the one Solus and Angelo Gordon previously explored with Kroger. When asked whether Tru Kids would partner with Amazon, Barry said he would “not take anything off the table at all.”

Its focus will be on growing the Toys R Us name in the United States. Globally, the brand continues operations across 900 stores, generating more than $3 billion in overall retail sales in 2018.

“The U.S. is the biggest toy market in the world,” said Barry. “Fundamentally, this is the place where the business began [with] Charles Lazarus.” Lazarus, Toys R Us’ founder, died at age 94, shortly after the company liquidated.

Tru Kids will look to avoid some of the pitfalls that brought down its predecessor. Unlike Toys R Us, which was criticized for failing to invest in its stores and digital strategy, Tru Kids will put an emphasis on technology, in-store experiences and customer service, Barry said.

Still, to be successful, Toys R Us will need to win over toymakers, many of which had fractured relations with Toys R Us following its U.S. demise. During its bankruptcy, the retailer had continued to order toys throughout its abysmal holiday season. When it liquidated, vendors like crayon maker Crayola weren’t paid in full and lost money.

“We fully appreciate the impact the bankruptcy had on our vendor partners, and fact that it left our vendors impaired,” said Barry. Although they were upset, Barry said toymakers “recognize the value” Toys R Us brought to the industry.

This Christmas, the first without Toys R Us, toy sales fell 2 percent, according to market researcher NPD Group. Efforts by Target, Walmart, Amazon and drug stores to expand their toy sections didn’t fully replace lost Toys R Us sales, with still far fewer shelves showcasing toys in 2018 than years prior. NPD’s figures imply that retailers were able to recapture about 35 percent of the market share, according to Jefferies analyst Stephanie Wissink.

Shares of Hasbro dropped as much as 10 percent on Friday, when its missed its estimates by a wide margin because it was unable to recapture as much of the Toys R US business as it anticipated.

But even if Target, Walmart and Amazon were unable to fully replace Toys R Us, they continue to have one strong weapon in their arsenal: the ability to compete on price. Big box stores helped drive Toys R Us’ downfall by slashing toy prices to draw shoppers into the stores, hoping they would spend money on more profitable products like TVs, washing machines and other hard goods.

“If you bring differentiation, you can find that price can be neutralized to a significant degree,” said Barry. “But price will always be factor.”


Company: cnbc, Activity: cnbc, Date: 2019-02-11  Authors: lauren hirsch, andrew harrer, bloomberg, getty images
Keywords: news, cnbc, companies, unable, comeback, business, stores, toy, kids, toys, tries, tru, going, barry, company


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Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation

Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast. Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy. Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. Notably, Di


Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast. Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy. Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. Notably, Di
Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, 2018, billion, profit, shares, liquidation, slammed, tank, hasbro, toy, wars, star, quarter, brands, expected, toys, fourth


Hasbro shares tank as profit was slammed more than expected by Toys R Us liquidation

Shares of toy maker Hasbro plummeted more than 10 percent before the opening bell Friday after the company said it was more negatively impacted by the liquidation and closure of Toys R Us than it had forecast.

“2018 was a very disruptive year, driven by the bankruptcy and liquidation of Toys R Us across most of the world and a rapidly shifting consumer and retail landscape,” Brian Goldner, Hasbro’s chief executive officer, said in a statement Friday. “During 2018, we diversified our retailer base, meaningfully lowered retailer inventories, and delivered innovative new offerings to our global consumers.

“We were not, however, able to recapture as much of the Toys R Us business during the holiday period as we anticipated as the effect of its liquidated inventory in the market was more impactful than we and industry experts expected,” he said. “It is an unprecedented yet finite event.”

Hasbro said that earned $1.33 per share on $1.39 billion in revenue during the fourth quarter, compared to the $1.67 per share on $1.52 billion analysts had expected according to Refinitiv.

Hasbro and rival toy maker Mattel had to scramble to find new retail locations for their products in the wake of Toys R Us’ bankruptcy.

While a number of retailers, including Target, Walmart, and even drugstores, expanded their toy sections this past holiday season, there were still far fewer shelves showcasing toys in 2018 than in years prior. The loss of shelf space appeared to disproportionately affect items like plush toys, building sets, and sports toys.

Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. In the U.S., customers spent $21.6 billion on toys in 2018, less than the $22 billion shelled out for action figures, dolls, and games in 2017, according to market researcher NPD Group.

Hasbro’s portfolio took a big hit in the quarter. Sales of franchise brands, like Nerf, Monopoly, and My Little Pony, fell 8 percent and partner brands which include “Star Wars,” “Frozen,” and “Marvel” merchandise, slumped 20 percent in the fourth quarter.

Notably, Disney did not release a “Star Wars” film during the fourth quarter this year and therefore sales of “Star Wars” merchandise had a difficult comparison to last year’s release of “Star Wars: The Last Jedi.”

The company’s gaming category, which includes Magic: The Gathering and Monopoly, also took a hit, tanking 22 percent.

The only bright spot was Hasbro’s emerging brands, toys like Lost Kitties and Yellies, which were up 5 percent during the period.


Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, adam jeffery
Keywords: news, cnbc, companies, 2018, billion, profit, shares, liquidation, slammed, tank, hasbro, toy, wars, star, quarter, brands, expected, toys, fourth


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A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior. Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. The company posted weaker-than-expe


On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior. Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. The company posted weaker-than-expe
A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, hasbro, shares, past, toys, stock, company, sinks, toymakers, mattel, theres, tale, market, analyst, soars


A tale of two toymakers: Mattel soars, Hasbro sinks, but there's more to the story

On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show.

It was clear heading into the holiday season that the toy industry was going to take a hit. The bankruptcy and subsequent closure of Toys R Us meant Hasbro, Mattel and other toymakers had far fewer shelves on which to place their inventory than in years prior.

While a number of retailers, including Target, Walmart and even drugstores, expanded their toy sections this past holiday season, it wasn’t enough to offset the hole left by Toys R Us’ departure from the market.

Industry-wide sales of toys fell 2 percent in 2018, according to market researcher NPD Group.

Investors rallied behind Mattel on Thursday after the company exceeded analyst expectations during the fourth quarter. Shares spiked as much as 27 percent on Friday before retreating slightly. The stock is down nearly 6 percent over the past year, putting its market value at $4.3 billion. Analysts expressed renewed confidence in the company, which has been in the midst of a multiyear turnaround.

“Mattel’s Q4 results were materially better relative to expectations, in our opinion, and hence we came away from this update incrementally more upbeat on business fundamentals,” Drew Crum, analyst at Stifel, wrote in a research note Thursday.

Investors and analysts were less confident about Hasbro, however. The company posted weaker-than-expected profits and continued to blame Toys R Us for its sales woes.

“We are surprised with the severity of the miss, but take some solace that retail inventory levels have significantly declined, which should allow Hasbro to start 2019 with a relatively clean channel and a more efficient cost structure,” Eric Handler, analyst at MKM Partners, wrote in a research note Friday.

Hasbro shares were down 4.9 percent Friday after falling as much as 10 percent before the opening bell. Hasbro’s stock is down nearly 11 percent over the past year, bringing its market value to $11.4 billion.

“If you took the logo off the top, Hasbro’s earnings read like a company that was restructuring and Mattel read like a growth company,” said Gerrick Johnson, analyst at BMO Capital Markets.


Company: cnbc, Activity: cnbc, Date: 2019-02-08  Authors: sarah whitten, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, hasbro, shares, past, toys, stock, company, sinks, toymakers, mattel, theres, tale, market, analyst, soars


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Mattel shares soar after strong Barbie sales fuel surprise profit

Strong sales of Barbie dolls and Hot Wheels cars fueled Mattel’s profits in the fourth quarter, sending shares soaring as much as 20 percent after the closing bell Thursday. Mattel reported net income of $14.9 million, or 4 cents per share, compared with a loss of $281.3 million, or 82 cents per share, a year earlier. Sales of Barbie reached a five-year high, as sales jumped 12 percent during the quarter. Hot Wheels toys also performed well during the holiday quarter, rising 9 percent. On the ot


Strong sales of Barbie dolls and Hot Wheels cars fueled Mattel’s profits in the fourth quarter, sending shares soaring as much as 20 percent after the closing bell Thursday. Mattel reported net income of $14.9 million, or 4 cents per share, compared with a loss of $281.3 million, or 82 cents per share, a year earlier. Sales of Barbie reached a five-year high, as sales jumped 12 percent during the quarter. Hot Wheels toys also performed well during the holiday quarter, rising 9 percent. On the ot
Mattel shares soar after strong Barbie sales fuel surprise profit Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-07  Authors: sarah whitten
Keywords: news, cnbc, companies, sales, million, kreiz, profit, barbie, wheels, strategy, mattel, surprise, cents, fuel, toys, share, shares, strong, quarter, soar, loss


Mattel shares soar after strong Barbie sales fuel surprise profit

Strong sales of Barbie dolls and Hot Wheels cars fueled Mattel’s profits in the fourth quarter, sending shares soaring as much as 20 percent after the closing bell Thursday.

Mattel reported net income of $14.9 million, or 4 cents per share, compared with a loss of $281.3 million, or 82 cents per share, a year earlier. Analysts had expected the company to post a loss of 16 cents during the quarter, according to Refinitiv.

Revenue fell 5.4 percent to $1.52 billion but still outpaced analysts’ estimates of $1.44 billion.

“Our fourth quarter results demonstrate meaningful progress in executing our strategy and significant improvement over last year,” Ynon Kreiz, CEO of Mattel, said in a statement Thursday. “We remain focused on advancing our strategy to restore profitability and regain top-line growth in the short-to-mid-term and are laying the groundwork to capture the full value of our IP in the mid-to-long-term.”

Sales of Barbie reached a five-year high, as sales jumped 12 percent during the quarter. This is the fifth consecutive quarter of growth for the doll brand.

Hot Wheels toys also performed well during the holiday quarter, rising 9 percent.

On the other hand, sales of American Girl dolls fell 27 percent and sales of Fisher-Price and Thomas & Friends were down 13 percent. Kreiz said Fisher-Price was the brand that was most affected by the liquidation of Toys R Us last year.


Company: cnbc, Activity: cnbc, Date: 2019-02-07  Authors: sarah whitten
Keywords: news, cnbc, companies, sales, million, kreiz, profit, barbie, wheels, strategy, mattel, surprise, cents, fuel, toys, share, shares, strong, quarter, soar, loss


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Toy industry sales broke 4-year growth streak, fell 2% in 2018, thanks to Toys R Us closure

Not all was well in Toy Land in 2018. Sales in the industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years, according to a new report. In the U.S., customers spent $21.6 billion on toys last year, less than the $22 billion shelled out for action figures, dolls and games in 2017, according to market researcher NPD Group. Lennett called the 2 percent decline a “solid performance” considering how much the landscape has changed in


Not all was well in Toy Land in 2018. Sales in the industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years, according to a new report. In the U.S., customers spent $21.6 billion on toys last year, less than the $22 billion shelled out for action figures, dolls and games in 2017, according to market researcher NPD Group. Lennett called the 2 percent decline a “solid performance” considering how much the landscape has changed in
Toy industry sales broke 4-year growth streak, fell 2% in 2018, thanks to Toys R Us closure Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-01-28  Authors: sarah whitten, jason alden, bloomberg, getty images, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, statementlennett, vice, toy, closure, npd, thanks, industry, growth, fell, sales, streak, toysrus, billion, toys, according


Toy industry sales broke 4-year growth streak, fell 2% in 2018, thanks to Toys R Us closure

Not all was well in Toy Land in 2018.

Sales in the industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years, according to a new report.

In the U.S., customers spent $21.6 billion on toys last year, less than the $22 billion shelled out for action figures, dolls and games in 2017, according to market researcher NPD Group.

“After the liquidation announcement of Toys‟R”Us last year, there was a great deal of speculation about what would happen to the industry, with some predicting double-digit declines,” Juli Lennett, vice president and industry advisor at NPD Group, said in a statement.

Lennett called the 2 percent decline a “solid performance” considering how much the landscape has changed in the last year. Toys R Us was estimated to account for 10 to 15 percent of all toy sales prior to its closure in June.


Company: cnbc, Activity: cnbc, Date: 2019-01-28  Authors: sarah whitten, jason alden, bloomberg, getty images, target ramps up toy department in time for the hol
Keywords: news, cnbc, companies, statementlennett, vice, toy, closure, npd, thanks, industry, growth, fell, sales, streak, toysrus, billion, toys, according


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Toys R Us built a kingdom and the world’s biggest toy store. Then, they lost it.

Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. In its heyday in th


Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. In its heyday in th
Toys R Us built a kingdom and the world’s biggest toy store. Then, they lost it. Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-01-26  Authors: lauren hirsch, eduardo munoz, jacques m chenet, corbis, getty images, scott mlyn, peter foley, bloomberg, jason alden
Keywords: news, cnbc, companies, written, toy, biggest, toys, worlds, built, went, store, lost, stores, lazarus, world, week, kingdom, important


Toys R Us built a kingdom and the world's biggest toy store. Then, they lost it.

The toy emporium that Charles P. Lazarus envisioned has been reduced to dusty floors and empty shelves.

Much has been said about the demise of the toy empire, which this week announced its plan to liquidate. There have been fingers pointed at corporate raiders, Amazon and big-box stores. All contributed to its undoing.

Ultimately, though, Toys R Us’ collapse is a story of loyalty run dry. The store in its early days fostered devotion from customers and toymakers. In the end, it lost hold on both.

Toys R Us’ status as the most important toy store in town left it cavalier, if cocky at times, according to conversations with former employees, executives and industry insiders, who spoke to CNBC on the condition of anonymity. It didn’t invest in its stores, even as it was adding to the fleet, leaving it vulnerable when new competition moved in.

The story begins with Lazarus, the store’s visionary who wanted the “R” written backward — an ode to childlike scrawl. Lazarus, who has been described as one of the great merchants of his time, expanded a baby furniture store he owned into a toy store. By 1978, he had created a toy superstore large enough to become a public company.

In its heyday in the 1980s and 1990s, it was the most important toy store in the country, if not the world. Its strength grew as competitors Kiddie City and Child World went out of business.


Company: cnbc, Activity: cnbc, Date: 2019-01-26  Authors: lauren hirsch, eduardo munoz, jacques m chenet, corbis, getty images, scott mlyn, peter foley, bloomberg, jason alden
Keywords: news, cnbc, companies, written, toy, biggest, toys, worlds, built, went, store, lost, stores, lazarus, world, week, kingdom, important


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