US viewership of the 2019 Women’s World Cup final was 22% higher than the 2018 men’s final

According to a statement from Fox Sports, citing data from Nielsen, approximately 14.3 million U.S. viewers tuned in to the final match on television, compared to 11.4 million for the 2018 Men’s World Cup Final, a 22% U.S. viewership boost. The 2015 Women’s World Cup Final in Canada aired at night in the U.S., while the 2019 Women’s World Cup Final in France aired earlier in the day. The 2019 FIFA Women’s World Cup Final also had to compete for viewers with the Men’s Concacaf Gold Cup final and


According to a statement from Fox Sports, citing data from Nielsen, approximately 14.3 million U.S. viewers tuned in to the final match on television, compared to 11.4 million for the 2018 Men’s World Cup Final, a 22% U.S. viewership boost. The 2015 Women’s World Cup Final in Canada aired at night in the U.S., while the 2019 Women’s World Cup Final in France aired earlier in the day. The 2019 FIFA Women’s World Cup Final also had to compete for viewers with the Men’s Concacaf Gold Cup final and
US viewership of the 2019 Women’s World Cup final was 22% higher than the 2018 men’s final Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-07-10  Authors: abigail hess
Keywords: news, cnbc, companies, final, cup, match, higher, 2019, womens, viewers, soccer, viewership, million, 22, 2018, world, mens


US viewership of the 2019 Women's World Cup final was 22% higher than the 2018 men's final

On Sunday, a crowd of nearly 60,000 people gathered at France’s Parc Olympique Lyonnais to watch as the U.S. Women’s National Soccer Team (USWNT) defeated the Netherlands 2-0 in the 2019 FIFA Women’s World Cup Final.

Back in the U.S., millions more were watching. According to a statement from Fox Sports, citing data from Nielsen, approximately 14.3 million U.S. viewers tuned in to the final match on television, compared to 11.4 million for the 2018 Men’s World Cup Final, a 22% U.S. viewership boost.

Fox Sports’ statement reports that online streaming viewership peaked at roughly 20 million, making it the most-watched soccer match on English-language television, men’s or women’s, in the U.S. since the 2015 FIFA Women’s World Cup final, which delivered 25.4 million viewers.

According to CNN, an additional 1.6 million viewers watched the final match in Spanish on Telemundo.

The 2015 Women’s World Cup Final in Canada aired at night in the U.S., while the 2019 Women’s World Cup Final in France aired earlier in the day. The 2019 FIFA Women’s World Cup Final also had to compete for viewers with the Men’s Concacaf Gold Cup final and the Men’s Copa América final, which both took place on Sunday as well.

USWNT captain Megan Rapinoe called the scheduling of all three matches on the same day “ridiculous and disappointing. ”

Despite these challenges, the 2019 championship game set a record for online streaming for Fox Sports. The match delivered an average minute audience of 289,000 viewers for the network — up 402% from the 2015 Women’s World Cup — making it the most-streamed women’s final in history.

Fox Sports reports that 17.8 million people viewed the 2019 final match on social media, an increase of 18% on Twitter and YouTube, compared to the men’s final in 2018.

According to The Wall Street Journal, U.S. women’s soccer games have generated more revenue for the USSF than U.S. men’s games over the past three years, and according to Nike, the 2019 women’s stadium home jersey is the top-selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season.


Company: cnbc, Activity: cnbc, Date: 2019-07-10  Authors: abigail hess
Keywords: news, cnbc, companies, final, cup, match, higher, 2019, womens, viewers, soccer, viewership, million, 22, 2018, world, mens


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Kim Kardashian gave a tour of her home on Instagram

As Vogue’s May cover star, Kim Kardashian West gave the magazine’s website a tour of her Hidden Hills, California home during her “73 questions” interview. When asked to describe its style, Kardashian West replied: “I would say like a minimal monastery.” Kardashian West later explained some of the unique features of her home in an Instagram Story. “Since everyone is a little confused about our sinks, I thought I would just show you guys a little tour of our bathroom,” Kardashian West says in her


As Vogue’s May cover star, Kim Kardashian West gave the magazine’s website a tour of her Hidden Hills, California home during her “73 questions” interview. When asked to describe its style, Kardashian West replied: “I would say like a minimal monastery.” Kardashian West later explained some of the unique features of her home in an Instagram Story. “Since everyone is a little confused about our sinks, I thought I would just show you guys a little tour of our bathroom,” Kardashian West says in her
Kim Kardashian gave a tour of her home on Instagram Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-18  Authors: jimmy im, david crotty, getty images
Keywords: news, cnbc, companies, viewers, west, gave, insidethis, instagram, million, look, tour, kardashian, little, kim, bathroom


Kim Kardashian gave a tour of her home on Instagram

As Vogue’s May cover star, Kim Kardashian West gave the magazine’s website a tour of her Hidden Hills, California home during her “73 questions” interview. When asked to describe its style, Kardashian West replied: “I would say like a minimal monastery.”

As Kardashian West walks through her home, viewers can see a large bedroom, a bathroom with a square bathtub in the middle, a long hallway with an arched ceiling and glass doors and a living room with an “unbleached Steinway” piano, according to Kardashian West.

Kardashian West later explained some of the unique features of her home in an Instagram Story.

First is the bathroom. Kardashian West says the bathtub “fits all our kids,” and there is a rain shower. “Since everyone is a little confused about our sinks, I thought I would just show you guys a little tour of our bathroom,” Kardashian West says in her Instagram story.

She explains there were eight versions of the prototype sink made. In the story, viewers can see that there are two faucets that appear to have no basin, though Kardashian West clarifies the countertop “slopes down.”

When she turns on the faucet, the water pours into a slit. “You can put it on as high pressure as you want and no back splash will come up.”

In her bedroom, Kardashian West shows off a flat-screen TV that rises up from its hiding spot in the floor.

She says it’s a “130-inch” in front of the bed.

In April 2018, People magazine reported the house is worth $20 million. Kardashian West’s mom, Kris Jenner, responded in a Tweet: “WOW wrong again!! Their house is $60 MIL.”

Kardashian West recently announced she wants to be a lawyer. She plans to take the bar exam in 2022 and registered with the California State Bar to study law last year, according to her Instagram post.

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Company: cnbc, Activity: cnbc, Date: 2019-04-18  Authors: jimmy im, david crotty, getty images
Keywords: news, cnbc, companies, viewers, west, gave, insidethis, instagram, million, look, tour, kardashian, little, kim, bathroom


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‘Game of Thrones’ hits record viewership in season 8 premiere

The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017. Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling. He was


The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017. Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling. He was
‘Game of Thrones’ hits record viewership in season 8 premiere Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: sarah whitten, source, helen sloan, kevork djansezian
Keywords: news, cnbc, companies, series, thrones, viewers, hits, viewership, game, hbo, record, season, million, shows, premiere, warner


'Game of Thrones' hits record viewership in season 8 premiere

The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire.

Coming back from its longest hiatus in series history, “Game of Thrones” earned its highest showing for a first-run telecast with an average of 17.4 million viewers, according to HBO. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017.

Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. The series also has the distinct honor of being one of the most pirated television shows ever, something HBO has worked hard to prevent in recent years.

Adding to the excitement for the fantasy drama’s debut is that this episode marks the beginning of the end for the beloved series. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling.

The TV series, crafted by D.B. Weiss and David Benioff, comes from the mind of George R.R. Martin, the best-selling author of “A Song of Ice and Fire,” a series of novels set in the fictional land of Westeros.

Here, warring factions vie for the Iron Throne, the symbol of power in the realm, and the seat of the King of the Seven Kingdoms. Over the course of the series, characters come to realize that there are bigger threats coming to destroy them all.

The finale of “Game of Thrones” comes at a time that HBO is at a crossroads. Last year, the network’s parent company Time Warner was acquired by AT&T in a deal worth $85 billion. Time Warner was renamed WarnerMedia and, within the year, all top executives at the company have stepped down and been replaced.

Most notably, HBO’s longtime chairman, Richard Plepler, resigned Feb. 28. He was the mastermind behind HBO’s content and the one to sign-off on massive TV projects like “Game of Thrones.”

While “Game of Thrones” is seen as a masterful move by HBO today, when it was first greenlit, there was no guarantee that it was going to be the massive success it became. Episode budgets were in excess of $15 million each, unheard of in the industry previously. These costs went towards manufacturing weaponry, sets in a dozen countries, cast and crew salaries and dozens of special effects houses needed to bring some of the show’s more fantastical elements — like fire-breathing dragons — to life.


Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: sarah whitten, source, helen sloan, kevork djansezian
Keywords: news, cnbc, companies, series, thrones, viewers, hits, viewership, game, hbo, record, season, million, shows, premiere, warner


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‘Game of Thrones’ hits record viewership in season 8 premiere

The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017. Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling. He was


The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017. Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling. He was
‘Game of Thrones’ hits record viewership in season 8 premiere Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: sarah whitten, source, helen sloan, kevork djansezian
Keywords: news, cnbc, companies, season, hits, shows, million, viewership, viewers, series, hbo, game, premiere, record, thrones, warner


'Game of Thrones' hits record viewership in season 8 premiere

The much anticipated eighth season premiere of “Game of Thrones” aired Sunday — and viewership was hotter than dragon fire.

Coming back from its longest hiatus in series history, “Game of Thrones” earned its highest showing for a first-run telecast with an average of 17.4 million viewers, according to HBO. It exceeded the previous series high of 16.9 million viewers, who tuned in for the season seven finale in 2017.

Each year “Game of Thrones” has seen its audience grow, a rarity for television shows that typically lose viewership over the course of their runs. The series also has the distinct honor of being one of the most pirated television shows ever, something HBO has worked hard to prevent in recent years.

Adding to the excitement for the fantasy drama’s debut is that this episode marks the beginning of the end for the beloved series. It is the final season of “Game of Thrones” and it’s set to wrap up nearly a decade of dynamic storytelling.

The TV series, crafted by D.B. Weiss and David Benioff, comes from the mind of George R.R. Martin, the best-selling author of “A Song of Ice and Fire,” a series of novels set in the fictional land of Westeros.

Here, warring factions vie for the Iron Throne, the symbol of power in the realm, and the seat of the King of the Seven Kingdoms. Over the course of the series, characters come to realize that there are bigger threats coming to destroy them all.

The finale of “Game of Thrones” comes at a time that HBO is at a crossroads. Last year, the network’s parent company Time Warner was acquired by AT&T in a deal worth $85 billion. Time Warner was renamed WarnerMedia and, within the year, all top executives at the company have stepped down and been replaced.

Most notably, HBO’s longtime chairman, Richard Plepler, resigned Feb. 28. He was the mastermind behind HBO’s content and the one to sign-off on massive TV projects like “Game of Thrones.”

While “Game of Thrones” is seen as a masterful move by HBO today, when it was first greenlit, there was no guarantee that it was going to be the massive success it became. Episode budgets were in excess of $15 million each, unheard of in the industry previously. These costs went towards manufacturing weaponry, sets in a dozen countries, cast and crew salaries and dozens of special effects houses needed to bring some of the show’s more fantastical elements — like fire-breathing dragons — to life.


Company: cnbc, Activity: cnbc, Date: 2019-04-15  Authors: sarah whitten, source, helen sloan, kevork djansezian
Keywords: news, cnbc, companies, season, hits, shows, million, viewership, viewers, series, hbo, game, premiere, record, thrones, warner


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This esports giant draws in more viewers than the Super Bowl, and it’s expected to get even bigger

Visitors cheer for international teams during the tournament of the computer game ‘League of Legends’ on May 8, 2014 in Paris. For comparison, last year’s Super Bowl had just over 98 million viewers, the smallest viewership number for the event since 2008. This was after viewership for 2017’s Super Bowl LI had dipped to 103 million from just over 111 million the year prior. The publisher landed Mastercard as a global sponsor last September, and Riot’s Chinese “League of Legends” league signed a


Visitors cheer for international teams during the tournament of the computer game ‘League of Legends’ on May 8, 2014 in Paris. For comparison, last year’s Super Bowl had just over 98 million viewers, the smallest viewership number for the event since 2008. This was after viewership for 2017’s Super Bowl LI had dipped to 103 million from just over 111 million the year prior. The publisher landed Mastercard as a global sponsor last September, and Riot’s Chinese “League of Legends” league signed a
This esports giant draws in more viewers than the Super Bowl, and it’s expected to get even bigger Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-14  Authors: annie pei
Keywords: news, cnbc, companies, revenue, north, bowl, riot, expected, draws, work, partnership, million, bigger, giant, super, viewers, viewership, esports, league, legends


This esports giant draws in more viewers than the Super Bowl, and it's expected to get even bigger

Visitors cheer for international teams during the tournament of the computer game ‘League of Legends’ on May 8, 2014 in Paris.

Over 10,000 “League of Legends” fans descended upon St. Louis, Missouri this weekend for one of the biggest annual esports events in North America: The North American League of Legends Championship Series Spring Split Finals.

Though still a far cry from the stadium attendance numbers hit by many traditional sports leagues, online viewership for the NALCS finals brought in a total of 600,000 concurrent viewers on Twitch and YouTube combined during the final game, which saw esports team Team Liquid take home the title after over four hours of competitive play.

Go back to November, and viewership numbers from the “League of Legends” World Championship finals — held in South Korea and also hosted by the game’s publisher, Riot Games — showed that almost 100 million unique viewers tuned in to the event online. For comparison, last year’s Super Bowl had just over 98 million viewers, the smallest viewership number for the event since 2008. This was after viewership for 2017’s Super Bowl LI had dipped to 103 million from just over 111 million the year prior.

Tickets for that “League of Legends” world final sold out in less than four hours upon their release, prompting Riot to release an additional 3,000 tickets on top of an initial batch of 23,000. The world finals in 2017, held in Beijing’s Olympic “Bird’s Nest” stadium, sold out to a crowd of 40,000, the total number of seats made available for the game that day.

While esports have long been popular in many Asian countries, the space has grown worldwide over the past few years, including in North America. “League of Legends” is just one game driving the esports industry, which will top $1 billion in revenue this year, according to research from Newzoo.

Over a third of that revenue will be generated out of the North American market as many publishers and esports companies re-organize and re-invent their league operations, Newzoo projects.

Beginning in 2018, Riot implemented a franchise-based structure for their North American league, led by the company’s head of esports in North America Chris Hopper, with a buy-in fee of $10 million.

“I think a lot of last year was spent figuring out how franchising would work, what decisions required consultation with what groups [and how] would things like revenue sharing work when put into practice,” Hopper told CNBC in an email. “Now that we have had a full season under our belt, and have solved a lot of those small pain points, we have a greater ability to look to the future.”

Over a third of that $1 billion industry revenue stream will come from sponsorship deals, which have also been a big driver for Riot’s “League of Legends” franchise. The publisher landed Mastercard as a global sponsor last September, and Riot’s Chinese “League of Legends” league signed a partnership deal with Nike in February.

“There is certainly a lot of interest around nearly every esports property right now, and we are doing a lot of work to understand which opportunities make the most sense for us and also our fans,” wrote Hopper. “We want to make sure that any brand partnership is one that we are not only proud to bring to our audience, but is one that can provide value directly to those fans themselves.”

Hopper emphasizes, however, that the league is looking beyond sponsorship and partnership deals to expand the “League of Legends” ecosystem. The esports chief revealed that not only is Riot near to closing a deal with another title sponsor for the summer North American finals, but that “a variety of digital opportunities” were coming down the line to enhance the viewing and fan engagement experience.

And at a time where more companies, teams and colleges are establishing a smoother “path to pro” for current amateurs, Hopper mentioned that the league is also seeking to invest more in potential esports athletes.

“We’re thinking through ways to build out our competitive pipeline beyond just the [League Championship Series],” he said. “As a kid growing up, I had countless leagues and clubs to play soccer or basketball or baseball, and we think that our work in building out the collegiate competitions and scholarship offers, as well as our partnership with PlayVS to make League of Legends an official high school varsity sport, will pay great dividends in the future.”


Company: cnbc, Activity: cnbc, Date: 2019-04-14  Authors: annie pei
Keywords: news, cnbc, companies, revenue, north, bowl, riot, expected, draws, work, partnership, million, bigger, giant, super, viewers, viewership, esports, league, legends


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Netflix isn’t killing movie theaters: Viewers who stream more also go to cinemas more

Netflix isn’t killing movie theaters. At its current pace, Pachter expects the U.S. box office will grow about 1% to $12 billion this year, another record. Netflix has notoriously opted for shorter release periods at the box office than movie theater operators typically expect. “Alternatively, the exhibitors would be happy to screen Netflix content should Netflix abide by the existing theatrical window.” But financial gain isn’t the only reason filmmakers and theater owners want movies to be scr


Netflix isn’t killing movie theaters. At its current pace, Pachter expects the U.S. box office will grow about 1% to $12 billion this year, another record. Netflix has notoriously opted for shorter release periods at the box office than movie theater operators typically expect. “Alternatively, the exhibitors would be happy to screen Netflix content should Netflix abide by the existing theatrical window.” But financial gain isn’t the only reason filmmakers and theater owners want movies to be scr
Netflix isn’t killing movie theaters: Viewers who stream more also go to cinemas more Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-04-08  Authors: sarah whitten, gabjones, bloomberg, getty images
Keywords: news, cnbc, companies, streaming, netflix, theaters, viewers, stream, services, isnt, killing, office, cinemas, theater, movie, theatrical, box, release


Netflix isn't killing movie theaters: Viewers who stream more also go to cinemas more

Netflix isn’t killing movie theaters.

While streaming services have fundamentally altered how consumers watch TV, the idea that if audiences are spending more time watching content at home they are spending less time at theaters is a myth.

At CinemaCon in Las Vegas last week, movie distributors and theater owners alike said there was little to fear from a growing population of streaming services, which will soon include Disney+ as well as platforms from Comcast, Warner Bros. and Apple.

“Our takeaway is that Netflix and the expansion of [streaming video on demand] platforms will have minimal impact on box office given the vast supply of content, plenty of which is ideal for theatrical release (and most talent fiercely and contractually objects to a straight-to-streaming release),” Michael Pachter, analyst at Wedbush, wrote in a research note Monday.

Last year, the domestic box office had a record-breaking year, hauling in $11.9 billion, there was a 5% rise in the number of movie tickets sold, and 263 million people — 75 percent of the population — saw at least one movie in theaters.

At its current pace, Pachter expects the U.S. box office will grow about 1% to $12 billion this year, another record.

“Everyone has a kitchen, but everyone still goes out to eat,” Charles Rivkin, CEO of the Motion Picture Association of America, said, quoting Sterling Bagby, the late co-founder of B&B Theatres, during a “State of the Industry” panel last week.

Rivkin said that with each new innovation in the entertainment industry, there has been worry that it will kill the movie industry. Talking pictures, technicolor movies, television, basic cable and smartphones were all seen as disruptors.

“And yet we’re still here,” Rivkin said.

Rivkin took the helm of the MPAA in 2017 and has embraced Netflix. The streaming platform was the first of its kind to join the MPAA and now sits alongside Disney, Paramount, Sony, Fox, Universal and Warner Bros.

“The theatrical and home entertainment sectors both grew strongly in 2018, and that’s great news, because we are all part of the growth together,” he said.

In fact, according to a study by EY’s Quantitative Economics and Statistics group, the people who go to see movies in theaters more frequently are also the people who consume more streaming content.

Still, there are tensions between Netflix and theater owners. Netflix has notoriously opted for shorter release periods at the box office than movie theater operators typically expect.

Traditionally, Hollywood studios, and even Amazon, have adopted a 90-day theatrical release window, which means the film will run in theaters for that time period before being available on video-on-demand or on a streaming service’s site or app.

A longer window means more money for theater owners.

“The exhibitors were all very clear at CinemaCon 2019 that they are happy to continue working alongside Netflix as they have been, as neither has been negatively impacted by the other,” Pachter said. “Alternatively, the exhibitors would be happy to screen Netflix content should Netflix abide by the existing theatrical window.”

But financial gain isn’t the only reason filmmakers and theater owners want movies to be screened at cinemas.

“We had to make a choice whether to tell ‘Crazy Rich Asians’ on a streaming service or theatrically. It wasn’t an obvious choice to some, but to us it was very obvious,” Jon Chu, director of “Crazy Rich Asians,” said during a panel last week.

“If we wanted to affect culture on a global scale, to become part of the dialogue that had to be had and urgently, we knew there was only one way to present our movie, and that was theatrically,” he said.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.


Company: cnbc, Activity: cnbc, Date: 2019-04-08  Authors: sarah whitten, gabjones, bloomberg, getty images
Keywords: news, cnbc, companies, streaming, netflix, theaters, viewers, stream, services, isnt, killing, office, cinemas, theater, movie, theatrical, box, release


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Esports just made its way onto ‘The Simpsons’ — here’s why that matters

Now Bart Simpson has found himself at the heart of what could be a billion-dollar industry this year: esports. The perennial Springfield Elementary School student became an electronic sports athlete — esports athlete, for short — in Sunday’s episode of “The Simpsons” titled “E My Sports.” Research firm Newzoo estimates that the global esports audience, which includes casual and dedicated viewers, will reach almost 454 million this year. Riot Games, which was consulted for the episode, says “The


Now Bart Simpson has found himself at the heart of what could be a billion-dollar industry this year: esports. The perennial Springfield Elementary School student became an electronic sports athlete — esports athlete, for short — in Sunday’s episode of “The Simpsons” titled “E My Sports.” Research firm Newzoo estimates that the global esports audience, which includes casual and dedicated viewers, will reach almost 454 million this year. Riot Games, which was consulted for the episode, says “The
Esports just made its way onto ‘The Simpsons’ — here’s why that matters Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-03-18  Authors: annie pei
Keywords: news, cnbc, companies, world, legends, told, heres, team, esports, matters, viewers, simpsons, games, industry, episode, way


Esports just made its way onto 'The Simpsons' — here's why that matters

He has discovered a comet. He has performed in a boy band. Now Bart Simpson has found himself at the heart of what could be a billion-dollar industry this year: esports.

The perennial Springfield Elementary School student became an electronic sports athlete — esports athlete, for short — in Sunday’s episode of “The Simpsons” titled “E My Sports.” Bart essentially gets a new computer and finds himself glued to “Conflict of Enemies,” based on Tencent-owned publisher Riot Games’ “League of Legends” game. He eventually travels to Seoul to play in a world championship match with Homer acting as coach after the latter finds out how much money can be made in esports (the highest-paid players can make millions).

Co-executive producer Rob LaZebnik said the episode was meant to embody a “cultural tipping point” that has seen esports dominate a lot of conversation about the future of entertainment, sports and media.

“I think it feels kind of inevitable,” LaZebnik told CNBC. “Obviously, video games have been around for a very long time now, and combine that with the fact that everyone is online and on his or her phone, [the expansion of esports] feels so inevitable to me.”

“League of Legends” has been one of the key games driving the growth of esports for years, with 2018’s World Championship finals drawing in almost 100 million unique viewers, about the same number as this year’s NFL Super Bowl.

This comes as esports viewership and revenue overall has increased year on year. Research firm Newzoo estimates that the global esports audience, which includes casual and dedicated viewers, will reach almost 454 million this year. Company sponsorships could account for up to 42 percent of the $1.1 billion in revenue projected by Newzoo.

Riot Games, which was consulted for the episode, says “The Simpsons'” focus on esports benefits the industry as a whole.

“We hope that this episode, on top of all the work we’re doing around the world establishing leagues that are working with leading brands like Nike and Mercedes-Benz, as well as the rising popularity of streamers and pro players, will make a real impact on how people view ‘League of Legends’ esports in the long term,” a Riot representative told CNBC.

The show producers toured the training facilities of one of the world’s oldest esports teams, Team Liquid, for the episode. Team Liquid owner and industry veteran Steve Arhancet ultimately believes esports’ appearance on “The Simpsons” shows the staying power of the space in Western culture, a shift from the more Asia-focused approach esports had traditionally taken in the past.

“There’s many young kids out there who will empathize with this episode on ‘The Simpsons’ more than any other football, soccer or basketball episode they’ve created — just like I would have,” he said. “It’s another milestone that shows esports is here to stay.”

Subscribe to CNBC on YouTube.


Company: cnbc, Activity: cnbc, Date: 2019-03-18  Authors: annie pei
Keywords: news, cnbc, companies, world, legends, told, heres, team, esports, matters, viewers, simpsons, games, industry, episode, way


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The evolution of Jim Cramer’s Mad Money: From stock picking to stock educating

CNBC’s Jim Cramer took a stroll down memory lane on his show Thursday to reflect on the history of “Mad Money with Jim Cramer” and how it has evolved over the past dozen-plus years. The host said he was inspired to reflect on the show’s changes from his interactions with “Mad Money” fans and critics via email, phone, and Twitter. The original mission of “Mad Money,” which spawned from a radio show Cramer once hosted called “Real Money,” was to offer investment ideas. “I think that it’s just not


CNBC’s Jim Cramer took a stroll down memory lane on his show Thursday to reflect on the history of “Mad Money with Jim Cramer” and how it has evolved over the past dozen-plus years. The host said he was inspired to reflect on the show’s changes from his interactions with “Mad Money” fans and critics via email, phone, and Twitter. The original mission of “Mad Money,” which spawned from a radio show Cramer once hosted called “Real Money,” was to offer investment ideas. “I think that it’s just not
The evolution of Jim Cramer’s Mad Money: From stock picking to stock educating Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-21  Authors: tyler clifford
Keywords: news, cnbc, companies, picking, mad, evolution, stock, cramers, funds, understand, educating, viewers, cramer, stocks, money, ideas, jim, index


The evolution of Jim Cramer's Mad Money: From stock picking to stock educating

CNBC’s Jim Cramer took a stroll down memory lane on his show Thursday to reflect on the history of “Mad Money with Jim Cramer” and how it has evolved over the past dozen-plus years.

While the “Mad Money” has retained two members of its original production team from its 2005 launch, the show’s focus has changed over time from stock picking to stock educating that seeks to help viewers understand the value of index funds, Cramer said. The host said he was inspired to reflect on the show’s changes from his interactions with “Mad Money” fans and critics via email, phone, and Twitter.

“We have been doing it for so darn long we take it for granted what we do and tonight you know I’m gonna change that, I’m gonna correct it,” Cramer said. “Tonight, I want to talk to you about the show, its evolution, and how you can best use it or worse misuse it, and I am doing so because there’s so much we throw at you that you might not be able to use it as effectively as we would like.”

The original mission of “Mad Money,” which spawned from a radio show Cramer once hosted called “Real Money,” was to offer investment ideas. That was prior to the Great Recession, which in 2008 brought the world economy to its knees and “destroyed” many financial firms who lent more money than they had cash available to mitigate the risks, Cramer said.

“I am proud of the fact that if you watched me you might have avoided a lot of that downturn because I shouted from the rooftops that the Fed was nuts … and that the situation was far worse than anyone realized,” he said.

The Recession changed the way that people looked at the entire asset class and used stocks as a vehicle for saving and making money, Cramer said. It also caused a “metamorphosis” for both Cramer and “Mad Money,” yielding a new manifesto to inform viewers on stock judgment to pick equities themselves, he said.

That steered the host to talk about “themes” in lieu of the so-called “new ideas or the hot ideas,” he said.

“I now say every night in some form or another that this show is meant to educate, to entertain, to teach and I say it different times in different ways each night,” Cramer said. “I think that it’s just not enough to give you stock ideas. In fact we have deliberately minimized them over the last, well, decade. We want for you to be able to understand the process and to pick them for yourself.”

Now Cramer insists his viewers to make use of index funds, stressing not to buy a single stock until at least $10,000 has been socked away into an IRA or 401(K).

“While I have addressed saving for retirement and saving for tuition and emergencies in many shows, I have not ever point blank warned you off individual stocks, so let me do so tonight. I would actually vastly prefer you to invest in index funds than to be say in mutual funds. Mutual funds have not distinguished themselves enough to be able to take the percentages they do.”

Cramer also said he wants viewers to gain “exposure” to the stock market because it can make a lot of wealth over time. He said he has a soft spot for the S&P 500, but also has love for a fund that encompasses all stocks in the market and can bring a total return.

“Once again, for those who don’t get it, here’s my bottom line: The show has changed over time from one where we pick stocks for you to one where we educate you about stocks so you can understand why an index fund of stocks might be worth investing in.”


Company: cnbc, Activity: cnbc, Date: 2019-02-21  Authors: tyler clifford
Keywords: news, cnbc, companies, picking, mad, evolution, stock, cramers, funds, understand, educating, viewers, cramer, stocks, money, ideas, jim, index


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What you can expect to see in this year’s Super Bowl ads

As fans place their bets on which team will win the Super Bowl, advertisers are also placing (multi-million) bets that their commercials will pay off. It’s the biggest ad spend ever, and CBS is expected to bring in $500 million in revenue from in-game ads, even while the TV audience is shrinking. Last year, 103.4 million viewers watched the big game, down 7 percent from the year prior. In comparison, only 26.5 million viewers watched the Oscars in 2018, according to Nielsen data. Instead, the co


As fans place their bets on which team will win the Super Bowl, advertisers are also placing (multi-million) bets that their commercials will pay off. It’s the biggest ad spend ever, and CBS is expected to bring in $500 million in revenue from in-game ads, even while the TV audience is shrinking. Last year, 103.4 million viewers watched the big game, down 7 percent from the year prior. In comparison, only 26.5 million viewers watched the Oscars in 2018, according to Nielsen data. Instead, the co
What you can expect to see in this year’s Super Bowl ads Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-03  Authors: erin barry, source
Keywords: news, cnbc, companies, bowl, anthem, tv, ads, watched, ad, really, national, expect, viewers, spot, super, million, game


What you can expect to see in this year's Super Bowl ads

As fans place their bets on which team will win the Super Bowl, advertisers are also placing (multi-million) bets that their commercials will pay off.

This year brands are spending $5.25 million dollars per each 30 second spot. It’s the biggest ad spend ever, and CBS is expected to bring in $500 million in revenue from in-game ads, even while the TV audience is shrinking.

Last year, 103.4 million viewers watched the big game, down 7 percent from the year prior. However it’s still by far the largest TV audience event of the year. In comparison, only 26.5 million viewers watched the Oscars in 2018, according to Nielsen data.

Sports’ premiere game is “really attractive for advertisers, especially as consumers are watching on platforms and devices where there’s not always ads,” Jeanine Poggi, Ad Age’s senior editor, told CNBC’s “On the Money” in an interview. This year, she said commercials are expected to be more light-hearted and humorous in tone.

Coca-Cola, for the first time in more than a decade, will not be running an ad during the game. Instead, the company will run its spot just before the national anthem. The animated commercial promotes the idea that Coke is enjoyed by everyone no matter their race or beliefs.

“Of course the national anthem has been a source of controversy over the last two seasons, and I think Coca-Cola is really using it as a moment to bring people together,” Poggi said.

The anthem has become a polarizing moment for the National Football League a few years ago, ever since Colin Kaepernick knelt during the song to protest racial and social inequities.


Company: cnbc, Activity: cnbc, Date: 2019-02-03  Authors: erin barry, source
Keywords: news, cnbc, companies, bowl, anthem, tv, ads, watched, ad, really, national, expect, viewers, spot, super, million, game


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Here’s Netflix’s new intro that the company worked on for two years

The company spent two years revamping the short branded clip that introduces viewers to a new episode or movie, a spokesperson told Fast Company. The previous intro simply featured Netflix’s logo on a white background. Now, Netflix’s iconic “N” appears on a black background before the camera zooms into the letter to reveal several colorful vertical beams. It will be swapped into other Netflix originals “over the coming months,” Netflix added. In a blog post announcing the new intro, Netflix expl


The company spent two years revamping the short branded clip that introduces viewers to a new episode or movie, a spokesperson told Fast Company. The previous intro simply featured Netflix’s logo on a white background. Now, Netflix’s iconic “N” appears on a black background before the camera zooms into the letter to reveal several colorful vertical beams. It will be swapped into other Netflix originals “over the coming months,” Netflix added. In a blog post announcing the new intro, Netflix expl
Here’s Netflix’s new intro that the company worked on for two years Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-02-01  Authors: lauren feiner, sylvain lefevre, getty images, source
Keywords: news, cnbc, companies, heres, netflix, brand, black, background, intro, company, fans, originals, worked, netflixs, viewers


Here's Netflix's new intro that the company worked on for two years

Netflix is getting a new cinematic intro.

The company spent two years revamping the short branded clip that introduces viewers to a new episode or movie, a spokesperson told Fast Company. The previous intro simply featured Netflix’s logo on a white background. Now, Netflix’s iconic “N” appears on a black background before the camera zooms into the letter to reveal several colorful vertical beams.

Netflix assured followers on Twitter that its two-beat intro sound would remain unchanged. Viewers will start to see the new animation on all originals premiering on or after Feb. 1, the company said. It will be swapped into other Netflix originals “over the coming months,” Netflix added.

In a blog post announcing the new intro, Netflix explained its motivation for the change.

“Simply put, we’ve evolved, and wanted to update this signature brand moment to reflect the many choices our fans enjoy today,” the company wrote.

The beams of light in Netflix’s new design are meant to represent the company’s array of content.

“The new ident animation reflects the diversity and variety of our content. Our favorite part is when the Netflix symbol breaks out into an array of colors — which is inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand,” the company wrote.

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Watch: Netflix film ‘Roma’ and Disney’s ‘Black Panther’ score historic best picture Oscar nominations


Company: cnbc, Activity: cnbc, Date: 2019-02-01  Authors: lauren feiner, sylvain lefevre, getty images, source
Keywords: news, cnbc, companies, heres, netflix, brand, black, background, intro, company, fans, originals, worked, netflixs, viewers


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