A giant insurer is offering free Apple Watches to customers who meet walking goals

Hundreds of thousands of UnitedHealth customers who participate in a health rewards program can now “walk off” the cost of an Apple Watch, essentially getting a $300 version of the device for free. Apple is increasingly in talks with insurers about getting the cost of its Apple Watch subsidized, as it moves more deeply into the health and wellness space. Their workers can request an Apple Watch (up to a Series 3), if they don’t have one already, and they pay taxes and shipping for a device. Thos


Hundreds of thousands of UnitedHealth customers who participate in a health rewards program can now “walk off” the cost of an Apple Watch, essentially getting a $300 version of the device for free. Apple is increasingly in talks with insurers about getting the cost of its Apple Watch subsidized, as it moves more deeply into the health and wellness space. Their workers can request an Apple Watch (up to a Series 3), if they don’t have one already, and they pay taxes and shipping for a device. Thos
A giant insurer is offering free Apple Watches to customers who meet walking goals Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-11-14  Authors: christina farr, todd haselton, magdalena petrova
Keywords: news, cnbc, companies, offering, giant, steps, watch, walking, apple, series, insurer, rewards, free, program, watches, customers, health, device, cost, complete, meet, goals


A giant insurer is offering free Apple Watches to customers who meet walking goals

Hundreds of thousands of UnitedHealth customers who participate in a health rewards program can now “walk off” the cost of an Apple Watch, essentially getting a $300 version of the device for free. The program could potentially encompass millions of new customers.

Apple is increasingly in talks with insurers about getting the cost of its Apple Watch subsidized, as it moves more deeply into the health and wellness space. It held meetings in August of last year with another insurer, Aetna, to discuss ways to bring the device to its more than 20 million members.

The integration with UnitedHealthcare, which is the largest U.S. health care company, could mean a boost in sales of the Apple Watch as more people are able to buy it at an affordable price.

United Healthcare, which is part of UnitedHealth Group, covers around 50 million people. Since 2015, it has been investing in its program called “Motion,” which provides rewards to those who walk more than 10,000 steps per day. Hundreds of thousands of people are enrolled in Motion through their employer, said a United Healthcare spokesperson.

Employers can opt in by turning on the Motion program.

Their workers can request an Apple Watch (up to a Series 3), if they don’t have one already, and they pay taxes and shipping for a device. Once they receive their smartwatch, they get up to $4 per day towards the price of the watch by achieving certain activity milestones. Those who already have an Apple Watch, including the newer Series 4, can integrate it with the program to earn cash rewards for activity.

Within six months, members can essentially earn the device for free and get extra rewards on top of via their health savings account. The Apple Watch Series 3 retails for less than $300, and the maximum amount offered through the program is $540 within a six-month timeframe.

The “FIT” program requirements laid out by United Health are as follows:

Frequency: Complete 500 steps in 7 minutes an hour apart, at least six times per day;

Intensity: Complete 3,000 steps in 30 minutes, at least once per day; and

Tenacity: Complete at least 10,000 steps per day.

Those who don’t complete enough goals to earn the cost of the watch within six months will be liable for a percentage of the cost of the device.

Apple did not return a request for comment on the program.


Company: cnbc, Activity: cnbc, Date: 2018-11-14  Authors: christina farr, todd haselton, magdalena petrova
Keywords: news, cnbc, companies, offering, giant, steps, watch, walking, apple, series, insurer, rewards, free, program, watches, customers, health, device, cost, complete, meet, goals


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Story Exchange: How to seriously make a difference through your work

Sherri Franklin was running a successful San Francisco hair salon when she realized something: Work just wasn’t as satisfying as it used to be. What was rewarding, though, was volunteering at the local animal shelter. “I just go mad for the dogs,” she says, particularly the old ones with gray or white faces. “Old dogs are my calling.” More from The Story Exchange:Muttville’s startup story5 Sources of Money for Your StartupGood on the GroundResearch shows that old dogs over 7 are often considered


Sherri Franklin was running a successful San Francisco hair salon when she realized something: Work just wasn’t as satisfying as it used to be. What was rewarding, though, was volunteering at the local animal shelter. “I just go mad for the dogs,” she says, particularly the old ones with gray or white faces. “Old dogs are my calling.” More from The Story Exchange:Muttville’s startup story5 Sources of Money for Your StartupGood on the GroundResearch shows that old dogs over 7 are often considered
Story Exchange: How to seriously make a difference through your work Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-10-20  Authors: colleen debaise, the story exchange
Keywords: news, cnbc, companies, difference, old, shelter, volunteering, work, exchange, hair, white, walking, dogs, seriously, franklin, wasnt


Story Exchange: How to seriously make a difference through your work

Sherri Franklin was running a successful San Francisco hair salon when she realized something: Work just wasn’t as satisfying as it used to be.

What was rewarding, though, was volunteering at the local animal shelter. “I just go mad for the dogs,” she says, particularly the old ones with gray or white faces. “Normal people have a reaction to puppies,” she says. “Old dogs are my calling.” She spent hours walking an old basset-beagle mix named Heidi — and was heartbroken to arrive at the shelter one day and learn that her furry friend had been euthanized.

More from The Story Exchange:

Muttville’s startup story

5 Sources of Money for Your Startup

Good on the Ground

Research shows that old dogs over 7 are often considered “unadoptable” and put down even if they are in good health with friendly personalities. Motivated by grief, Franklin became committed to changing that statistic, even though her job experience entailed managing salons, cutting hair and (generally speaking) dealing with humans. “It was a leap of faith,” she says. But, “I had a burning feeling that I had to try.”


Company: cnbc, Activity: cnbc, Date: 2018-10-20  Authors: colleen debaise, the story exchange
Keywords: news, cnbc, companies, difference, old, shelter, volunteering, work, exchange, hair, white, walking, dogs, seriously, franklin, wasnt


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‘I would not associate Jay Powell with craziness,’ says IMF’s Christine Lagarde

International Monetary Fund managing director Christine Lagarde said Thursday she “would not associate” U.S. Federal Reserve Chairman Jerome Powell “with craziness.” “I would not associate Jay Powell with craziness. Lagarde made the comment in response to a question from CNBC’s Geoff Cutmore about U.S. President Donald Trump. I think the Fed has gone crazy,” the president said after walking off Air Force One in Erie, Pennsylvania for a rally. Lagarde added: “All over the world, it is certainly a


International Monetary Fund managing director Christine Lagarde said Thursday she “would not associate” U.S. Federal Reserve Chairman Jerome Powell “with craziness.” “I would not associate Jay Powell with craziness. Lagarde made the comment in response to a question from CNBC’s Geoff Cutmore about U.S. President Donald Trump. I think the Fed has gone crazy,” the president said after walking off Air Force One in Erie, Pennsylvania for a rally. Lagarde added: “All over the world, it is certainly a
‘I would not associate Jay Powell with craziness,’ says IMF’s Christine Lagarde Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-10-11  Authors: weizhen tan, ted kemp, kazuhiro nogi, afp, getty images
Keywords: news, cnbc, companies, walking, christine, jay, associate, president, bank, fed, imfs, craziness, certainly, central, powell, think, world, lagarde


'I would not associate Jay Powell with craziness,' says IMF's Christine Lagarde

International Monetary Fund managing director Christine Lagarde said Thursday she “would not associate” U.S. Federal Reserve Chairman Jerome Powell “with craziness.”

“I would not associate Jay Powell with craziness. No, no, he comes across, and members of his board, as extremely serious, solid and certainly keen to base their decisions on actual information, and decide to communicate that properly,” she said, speaking to CNBC at the IMF and World Bank annual meetings in Bali, Indonesia.

Lagarde made the comment in response to a question from CNBC’s Geoff Cutmore about U.S. President Donald Trump. The American leader knocked the Fed on Wednesday for continuing to raise interest rates despite some recent market turbulence.

“I think the Fed is making a mistake. They are so tight. I think the Fed has gone crazy,” the president said after walking off Air Force One in Erie, Pennsylvania for a rally.

Lagarde added: “All over the world, it is certainly a good principle to have independence of the central banks and of the central bank governors. Certainly we have advocated that in all countries, and I think that the Fed is no exception.”


Company: cnbc, Activity: cnbc, Date: 2018-10-11  Authors: weizhen tan, ted kemp, kazuhiro nogi, afp, getty images
Keywords: news, cnbc, companies, walking, christine, jay, associate, president, bank, fed, imfs, craziness, certainly, central, powell, think, world, lagarde


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The hardest side hustle may be dog walking: Here’s how to know if you’ve got what it takes

The hardest side hustle may be dog walking: Here’s how to know if you’ve got what it takes7 Hours AgoTo view this site, you need to have JavaScript enabled in your browser, and either the Flash Plugin or an HTML5-Video enabled browser. Download the latest Flash player and try again. I thought walking dogs during my lunch break would be a nice way to earn a little extra cash. I was wrong.


The hardest side hustle may be dog walking: Here’s how to know if you’ve got what it takes7 Hours AgoTo view this site, you need to have JavaScript enabled in your browser, and either the Flash Plugin or an HTML5-Video enabled browser. Download the latest Flash player and try again. I thought walking dogs during my lunch break would be a nice way to earn a little extra cash. I was wrong.
The hardest side hustle may be dog walking: Here’s how to know if you’ve got what it takes Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-17
Keywords: news, cnbc, companies, know, enabled, browser, walking, takes, heres, dog, view, youve, hardest, hustle, flash, wrong, try, thought, way


The hardest side hustle may be dog walking: Here's how to know if you've got what it takes

The hardest side hustle may be dog walking: Here’s how to know if you’ve got what it takes

7 Hours Ago

To view this site, you need to have JavaScript enabled in your browser, and either the Flash Plugin or an HTML5-Video enabled browser. Download the latest Flash player and try again.

I thought walking dogs during my lunch break would be a nice way to earn a little extra cash. I was wrong.


Company: cnbc, Activity: cnbc, Date: 2018-09-17
Keywords: news, cnbc, companies, know, enabled, browser, walking, takes, heres, dog, view, youve, hardest, hustle, flash, wrong, try, thought, way


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Snap hits all-time low, and market watcher sees ‘dead man walking’

Fast forward to today, and now we have a break down below support,” Wald said Wednesday on CNBC’s “Power Lunch.” “Facebook has completely destroyed [Snap] with Instagram stories,” he said. Despite Snap’s failure to post gains, Schlossberg warns against shorting the stock because its disintegrating value could make it a potential takeout target. “[Snap] could be a takeout candidate, for example for Alphabet, which could really use a backend into social, but otherwise it’s really dead man walking


Fast forward to today, and now we have a break down below support,” Wald said Wednesday on CNBC’s “Power Lunch.” “Facebook has completely destroyed [Snap] with Instagram stories,” he said. Despite Snap’s failure to post gains, Schlossberg warns against shorting the stock because its disintegrating value could make it a potential takeout target. “[Snap] could be a takeout candidate, for example for Alphabet, which could really use a backend into social, but otherwise it’s really dead man walking
Snap hits all-time low, and market watcher sees ‘dead man walking’ Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-13  Authors: nia warfield, getty images, source, lucas jackson, alex edelman, afp, kcna, thomas barwick getty images, lawrence mcdonald
Keywords: news, cnbc, companies, snapchat, low, instagram, dead, watcher, man, sees, alltime, market, schlossberg, takeout, wald, users, social, snap, stock, snaps, walking, hits


Snap hits all-time low, and market watcher sees 'dead man walking'

Oh Snap!

Shares of the Snapchat parent company tumbled 7 percent Wednesday, hitting a fresh all-time low after BTIG’s Rich Greenfield downgraded it to sell and cut his price target cut to just $5 a share.

Snap’s lack of innovation, coupled with the widely criticized redesign of its Snapchat application and low quality advertisements on the platform are a just a few of the reasons behind the downgrade. According to Ari Wald, head of technical analysis at Oppenheimer, the stock’s recent fall below a key $10.50 level also suggests the pain has only begun.

“A month ago we were talking about the rally into resistance. Fast forward to today, and now we have a break down below support,” Wald said Wednesday on CNBC’s “Power Lunch.” “Snap right here is the proverbial falling knife. We expect shares to get worse before they get better.”

Snap shares have been on a free fall, down more than 66 percent since its highly anticipated market debut in March 2017 as competition for users in the social sphere heat up. Facebook’s adoption of “Stories” — a popular 24-hour photo and video sharing feature — on its rival Instagram app now attract more than double the daily active users than that of Snapchat, according to BTIG.

Boris Schlossberg, managing director of FX Strategy at BK Asset Management, believes Snap’s failure to keep up with Facebook puts it in danger of becoming the “next Myspace of social.”

“Facebook has completely destroyed [Snap] with Instagram stories,” he said. “The next big hit could be that the advertisers simply just move completely over to Instagram, where the max amount of audience is.”

Despite Snap’s failure to post gains, Schlossberg warns against shorting the stock because its disintegrating value could make it a potential takeout target.

“[Snap] could be a takeout candidate, for example for Alphabet, which could really use a backend into social, but otherwise it’s really dead man walking and I do not want to own this stock,” Schlossberg said.

Snap closed lower by 7 percent on Wednesday, at $9.20 per share. Its price was up slightly in Thursday’s premarket.


Company: cnbc, Activity: cnbc, Date: 2018-09-13  Authors: nia warfield, getty images, source, lucas jackson, alex edelman, afp, kcna, thomas barwick getty images, lawrence mcdonald
Keywords: news, cnbc, companies, snapchat, low, instagram, dead, watcher, man, sees, alltime, market, schlossberg, takeout, wald, users, social, snap, stock, snaps, walking, hits


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There’s a coastal town in England where Brexit threatens to cause some major disruption

Walking around the small town of Dover, it’s clear that local residents remain divided about the broader issue of Brexit — though it’s been more than two years since the referendum. The uncertainty worries us,” a couple of retirees told CNBC as they walked their two dogs along the Marine Parade. A man in his forties, walking with his two sons, told CNBC: “I don’t really care what’s going to happen and what’s going on. My partner is Dutch and the uncertainty for us is if he will be able to come h


Walking around the small town of Dover, it’s clear that local residents remain divided about the broader issue of Brexit — though it’s been more than two years since the referendum. The uncertainty worries us,” a couple of retirees told CNBC as they walked their two dogs along the Marine Parade. A man in his forties, walking with his two sons, told CNBC: “I don’t really care what’s going to happen and what’s going on. My partner is Dutch and the uncertainty for us is if he will be able to come h
There’s a coastal town in England where Brexit threatens to cause some major disruption Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-09-12  Authors: silvia amaro, daniel leal-olivas, afp, getty images, luke macgregor, bloomberg
Keywords: news, cnbc, companies, brexit, going, threatens, dover, knows, disruption, coastal, england, walking, leaving, whats, told, man, cause, theres, uncertainty, major, town


There's a coastal town in England where Brexit threatens to cause some major disruption

Walking around the small town of Dover, it’s clear that local residents remain divided about the broader issue of Brexit — though it’s been more than two years since the referendum.

“It’s all up in the air. We don’t know what’s happening. The uncertainty worries us,” a couple of retirees told CNBC as they walked their two dogs along the Marine Parade.

But the uncertainty doesn’t seem to worry other people in Dover. A man in his forties, walking with his two sons, told CNBC: “I don’t really care what’s going to happen and what’s going on. I’m happy that we are leaving the EU, that we are walking towards that.”

An 82-year-old man, a former civil engineer in London, complained that many European citizens are taking advantage of the national health system and other benefits.

But some believe leaving the EU is the wrong option. “It breaks my heart that we are leaving. We belong to Europe, to the international community. My partner is Dutch and the uncertainty for us is if he will be able to come here and live with me,” a female worker at the heritage site Dover Castle told CNBC.

Another Dover resident said: “Brexit…well no one knows. No one knows, it’s a mess and it will probably mean Dover is going to be worse, no matter what happens…(Brexit) hasn’t been thought through.”

Nonetheless, Brexit negotiations are still ongoing and although time is running short ahead of March’s deadline, both sides of the negotiating table have iterated that they are committed to a deal.

Follow CNBC International on Twitter and Facebook.


Company: cnbc, Activity: cnbc, Date: 2018-09-12  Authors: silvia amaro, daniel leal-olivas, afp, getty images, luke macgregor, bloomberg
Keywords: news, cnbc, companies, brexit, going, threatens, dover, knows, disruption, coastal, england, walking, leaving, whats, told, man, cause, theres, uncertainty, major, town


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The meeting hack loved by CEOs at Google, Facebook and LinkedIn

The dreaded sit-down meeting is so hated, so boring, surveys prove some people really would prefer to watch paint dry. That’s why execs from some of the most innovative companies in the world — including Google, Facebook and LinkedIn — hold meetings on the go to stay productive, focused and creative. And in the biography “Steve Jobs,” author Walter Isaacson recalls Jobs insisting that their meetings take place on foot. According to a Stanford University study, walking boosts creative thinking by


The dreaded sit-down meeting is so hated, so boring, surveys prove some people really would prefer to watch paint dry. That’s why execs from some of the most innovative companies in the world — including Google, Facebook and LinkedIn — hold meetings on the go to stay productive, focused and creative. And in the biography “Steve Jobs,” author Walter Isaacson recalls Jobs insisting that their meetings take place on foot. According to a Stanford University study, walking boosts creative thinking by
The meeting hack loved by CEOs at Google, Facebook and LinkedIn Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-08-23  Authors: ruth umoh, getty images
Keywords: news, cnbc, companies, ceos, sitting, meetings, walking, loved, hack, thinking, jobs, focused, creative, facebook, way, linkedin, google, meeting


The meeting hack loved by CEOs at Google, Facebook and LinkedIn

If you hate the typical meeting, you’re not alone. The dreaded sit-down meeting is so hated, so boring, surveys prove some people really would prefer to watch paint dry.

That’s why execs from some of the most innovative companies in the world — including Google, Facebook and LinkedIn — hold meetings on the go to stay productive, focused and creative.

Apple founder Steve Jobs was often seen strolling with his chief designer as they brainstormed new concepts. And in the biography “Steve Jobs,” author Walter Isaacson recalls Jobs insisting that their meetings take place on foot.

At Facebook, Mark Zuckerberg reportedly takes potential employees on a walk through the woods before delivering his hiring pitch. Google’s Sundar Pichai uses walks to jumpstart his thinking process. “I love to pace,” the CEO told Recode in 2016, “and actually to think I have to start walking.”

Moving meetings aren’t just an oddball quirk among tech’s elite, but a science-backed way to generate new ideas. According to a Stanford University study, walking boosts creative thinking by an average of 60 percent.

To gauge the effects of walking on creativity, researchers asked 176 college students to complete certain tasks while sitting, and then again while walking. In one experiment, participants were given several sets of three objects and told to come up with alternative uses for them.

The researchers found that participants were “overwhelmingly” more creative when walking than sitting. They also found that creative thinking from walking remained high shortly after sitting back down.

If your job keeps you chained to a desk most of the day, walking is an easy way to get your creative juices flowing. Walking improves cognitive function by increasing blood flow to the parts of the brain that deal with learning and memory. In fact, just 12 minutes of walking can increase attentiveness and boost your mood, according a 2016 study.

Taking meetings on the road also helps you remain focused, says LinkedIn CEO Jeff Weiner. “In addition to the obvious fitness benefits,” he wrote in a LinkedIn post, “this meeting format essentially eliminates distractions, so I find it to be a much more productive way to spend time.”

Virgin Group founder Richard Branson agrees. When walking, he sometimes challenges himself to come up with a “plan of attack” within the time it takes to complete one block.

“I find it to be a much quicker way of getting down to business, making a decision and sealing the deal,” he wrote on his blog. “Plus it’s a great way to fit in a bit of exercise and stay focused on a busy day.”

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Don’t miss: Here’s what working 120 hours like Elon Musk does to your body


Company: cnbc, Activity: cnbc, Date: 2018-08-23  Authors: ruth umoh, getty images
Keywords: news, cnbc, companies, ceos, sitting, meetings, walking, loved, hack, thinking, jobs, focused, creative, facebook, way, linkedin, google, meeting


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Discount spacesuits: This Brooklyn startup wants to outfit you for moon walking at a fraction of NASA’s cost

A startup in Brooklyn is making spacesuits for the next generation of astronauts, and potentially for a fraction of what NASA spends on them. Final Frontier Design is already selling suits for passengers traveling inside a spacecraft for between $125,000 to $150,000. The company is now developing suits that can withstand the pressures of deep space at a retail price of less than $2 million apiece. NASA’s spent almost $200 million developing several suits and space travel technology since 2007. A


A startup in Brooklyn is making spacesuits for the next generation of astronauts, and potentially for a fraction of what NASA spends on them. Final Frontier Design is already selling suits for passengers traveling inside a spacecraft for between $125,000 to $150,000. The company is now developing suits that can withstand the pressures of deep space at a retail price of less than $2 million apiece. NASA’s spent almost $200 million developing several suits and space travel technology since 2007. A
Discount spacesuits: This Brooklyn startup wants to outfit you for moon walking at a fraction of NASA’s cost Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-07-27  Authors: meg teckman-fullard
Keywords: news, cnbc, companies, nasa, moon, missions, spent, nasas, space, developing, fraction, million, frontier, cost, startup, wants, suits, astronauts, walking, outfit, spacesuits, discount


Discount spacesuits: This Brooklyn startup wants to outfit you for moon walking at a fraction of NASA's cost

A startup in Brooklyn is making spacesuits for the next generation of astronauts, and potentially for a fraction of what NASA spends on them.

Final Frontier Design is already selling suits for passengers traveling inside a spacecraft for between $125,000 to $150,000. The company is now developing suits that can withstand the pressures of deep space at a retail price of less than $2 million apiece.

NASA’s spent almost $200 million developing several suits and space travel technology since 2007. An Inspector General audit last year found that they aren’t even fully flight-ready. About $12 million of that figure was spent on flight suits currently in testing that astronauts will wear on Orion deep space missions in the 2020s.

NASA spokeswoman Kathryn Hambleton told CNBC its current supply of EVA spacesuits and parts are enough for operating on the International Space Station through at least 2024. Beyond that, the agency will review the needs of future missions to the ISS and further exploration.

Final Frontier’s two major competitors in the spacesuit industry are ILC Dover, which built the suits for the Apollo missions, and David Clark Company, which built suits for Gemini and Shuttle astronauts. Both companies have continued to work with NASA and the Air Force developing garments and components for crew members.

And with big names like SpaceX, Boeing and Blue Origin all working to get astronauts and travelers into space, many start-ups like Final Frontier see opportunity in the new era of commercial space success.

In just the first quarter of 2018, investors had already poured nearly $1 billion into commercial space companies and are on track to invest a total of $4 billion by the end of the year, according to research by Space Angels, an early-stage venture group.


Company: cnbc, Activity: cnbc, Date: 2018-07-27  Authors: meg teckman-fullard
Keywords: news, cnbc, companies, nasa, moon, missions, spent, nasas, space, developing, fraction, million, frontier, cost, startup, wants, suits, astronauts, walking, outfit, spacesuits, discount


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Electric scooters on collision course with pedestrians and lawmakers

A market research company predicted electric scooters alone will grow from a US$14 billion global market in 2014 to $37 billion in 2024. The third way electric rideables can harm health is by making sidewalks hostile territory for pedestrians. If speeding electric vehicles become common on sidewalks, then I predict pedestrians will stay away. Thus, I am concerned that competing with electric vehicles will make sidewalks less safe and comfortable for pedestrians. Will we now turn over the sidewal


A market research company predicted electric scooters alone will grow from a US$14 billion global market in 2014 to $37 billion in 2024. The third way electric rideables can harm health is by making sidewalks hostile territory for pedestrians. If speeding electric vehicles become common on sidewalks, then I predict pedestrians will stay away. Thus, I am concerned that competing with electric vehicles will make sidewalks less safe and comfortable for pedestrians. Will we now turn over the sidewal
Electric scooters on collision course with pedestrians and lawmakers Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-07-18  Authors: jim sallis, chesnot, getty images
Keywords: news, cnbc, companies, pedestrians, collision, rideables, course, scooters, walking, safe, lawmakers, sidewalks, electric, vehicles, riders, devices


Electric scooters on collision course with pedestrians and lawmakers

Have the rideables come to your neighborhood yet? They will. A market research company predicted electric scooters alone will grow from a US$14 billion global market in 2014 to $37 billion in 2024. Bird and Lime, the two biggest scooter makers and both based in California, have placed scooters in nearly 30 U.S. cities in recent months, leasing them to riders seeking a thrill – or an alternative to ride-sharing.

There are many variations of one-, two-, three- and four-wheeled vehicles that share one major flaw. They all go too fast. Scooters go 15 mph, and electric skateboards, mini-motorcycles and one-wheeled devices can go faster.

The problem is that pedestrians walk 3-4 miles per hour, or slower. This means scooters are traveling four times as fast. If there is a clear path, the riders are going at full speed, because that is where the fun and thrills are. But considering the speed, weight of the devices and weight of the rider (sometimes two riders), the result is a dangerous force.

In a collision, the pedestrian will always be the loser. Putting these speeding motorized vehicles alongside pedestrians is a disaster waiting to happen. I could not find much data on injuries from electric rideables, but a study using the U.S. National Electronic Injury Surveillance System reported 26,854 injuries to children from hoverboards alone in 2015 and 2016.

A second way that electric rideables can harm health is by reducing walking. Ads for the devices claim they reduce car trips and carry public transit riders the first and last mile of trips.

But do they? I challenge the companies to provide evidence about this. Based on my observations, the devices mainly replace walking with riding. And it is well documented that low physical activity is one of the biggest health threats worldwide, being a major contributor to epidemics of obesity, diabetes, heart disease, cancers, dementia, etc.

The third way electric rideables can harm health is by making sidewalks hostile territory for pedestrians. Though scooters and other rideables are not allowed on the sidewalks, almost all the rides I see are occurring on sidewalks. If speeding electric vehicles become common on sidewalks, then I predict pedestrians will stay away. Our research group based at University of California, San Diego has shown that the better sidewalks and street crossings are designed for pedestrian safety and comfort, the more people of all ages walk for transportation.

Thus, I am concerned that competing with electric vehicles will make sidewalks less safe and comfortable for pedestrians. The U.S. already has among the lowest rates of walking and bicycling for transportation in the world. Will we now turn over the sidewalks to electric vehicles and further reduce our activity levels?

Walking is already too dangerous. About 6,000 pedestrians were killed in 2017. The Governors Highway Safety Association reported that the number of pedestrian fatalities increased 27 percent from 2007 to 2016, while at the same time, all other traffic deaths decreased by 14 percent. Clearly, the roads are not safe for pedestrians, so shouldn’t we protect sidewalks as a safe place for walking?


Company: cnbc, Activity: cnbc, Date: 2018-07-18  Authors: jim sallis, chesnot, getty images
Keywords: news, cnbc, companies, pedestrians, collision, rideables, course, scooters, walking, safe, lawmakers, sidewalks, electric, vehicles, riders, devices


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‘Don’t drink and tweet:’ Lessons from the world’s top marketing and media executives

Billboards are set to be able to personalize their advertising to the type of person walking or driving past, according to Roytman. “(At) this specific time, when the traffic is of (a) particular nature, you can advertise something that is relevant at this particular day… It will be targeting specific segments (of people),” he told CNBC. But he warned: “Personalization has a limit. I think it needs to be more of an agreement between consumers and advertisers, where you reach a balance where a co


Billboards are set to be able to personalize their advertising to the type of person walking or driving past, according to Roytman. “(At) this specific time, when the traffic is of (a) particular nature, you can advertise something that is relevant at this particular day… It will be targeting specific segments (of people),” he told CNBC. But he warned: “Personalization has a limit. I think it needs to be more of an agreement between consumers and advertisers, where you reach a balance where a co
‘Don’t drink and tweet:’ Lessons from the world’s top marketing and media executives Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2018-07-17  Authors: lucy handley
Keywords: news, cnbc, companies, told, media, marketing, type, worlds, executives, particular, dont, think, traffic, drink, specific, lessons, warned, targeting, walking, way


‘Don’t drink and tweet:’ Lessons from the world’s top marketing and media executives

Billboards are set to be able to personalize their advertising to the type of person walking or driving past, according to Roytman. “(At) this specific time, when the traffic is of (a) particular nature, you can advertise something that is relevant at this particular day… It will be targeting specific segments (of people),” he told CNBC. But he warned: “Personalization has a limit. I think it needs to be more of an agreement between consumers and advertisers, where you reach a balance where a consumer decides how and what way he or she will be reached in the future.”


Company: cnbc, Activity: cnbc, Date: 2018-07-17  Authors: lucy handley
Keywords: news, cnbc, companies, told, media, marketing, type, worlds, executives, particular, dont, think, traffic, drink, specific, lessons, warned, targeting, walking, way


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