Porsche attracting Tesla owners with all-electric Taycan sports car

LOS ANGELES – Porsche is receiving a surprising amount of interest from Tesla owners for its new all-electric Taycan sports car, according to the head of the automaker’s North American operations. Klaus Zellmer, president and CEO Porsche Cars North America, said out of “thousands” of potential U.S. customers who have shown “sincere interest” in the vehicle, Tesla owners are the highest among non-Porsche owners. The German automaker, according to Zellmer, was “surprised” by the initial number of


LOS ANGELES – Porsche is receiving a surprising amount of interest from Tesla owners for its new all-electric Taycan sports car, according to the head of the automaker’s North American operations.
Klaus Zellmer, president and CEO Porsche Cars North America, said out of “thousands” of potential U.S. customers who have shown “sincere interest” in the vehicle, Tesla owners are the highest among non-Porsche owners.
The German automaker, according to Zellmer, was “surprised” by the initial number of
Porsche attracting Tesla owners with all-electric Taycan sports car Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2019-12-03  Authors: michael wayland
Keywords: news, cnbc, companies, porsche, potential, according, surprised, zellmer, taycan, allelectric, vehicle, car, owners, interest, tesla, attracting


Porsche attracting Tesla owners with all-electric Taycan sports car

LOS ANGELES – Porsche is receiving a surprising amount of interest from Tesla owners for its new all-electric Taycan sports car, according to the head of the automaker’s North American operations.

Klaus Zellmer, president and CEO Porsche Cars North America, said out of “thousands” of potential U.S. customers who have shown “sincere interest” in the vehicle, Tesla owners are the highest among non-Porsche owners.

“They currently drive a Tesla, they’re open to experiencing something new now,” he told CNBC on the sidelines of the L.A. Auto Show in November. “We’re very happy about that.”

The German automaker, according to Zellmer, was “surprised” by the initial number of owners from Tesla, which is known for its cult following.

“We were actually surprised right from the get-go to see Tesla be so much in the foreground as a potential source of business,” he said.

Behind Tesla owners were Porsche’s usual competitors such as Audi, BMW and Mercedes-Benz. Current Porsche owners made up about half of the potential U.S. consumers who have shown significant interest in the vehicle, according to Zellmar. The company declined to disclose a specific amount of U.S. hand raisers for the Taycan.


Company: cnbc, Activity: cnbc, Date: 2019-12-03  Authors: michael wayland
Keywords: news, cnbc, companies, porsche, potential, according, surprised, zellmer, taycan, allelectric, vehicle, car, owners, interest, tesla, attracting


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Porsche executive talks about keeping up with Tesla

When it comes to high-end electric vehicles, one brand comes to mind: Tesla. But Porsche is fighting for a foothold in the electric auto market, even though, as Porsche North America CEO Klaus Zellmer says, the legacy brand sometimes loses customers to the California disrupter. Porsche will debut several new vehicles Friday at the Los Angeles Auto Show. Touted as a major competitor to the Tesla Model S since it was teased as a concept vehicle in 2015, the Porsche Mission E will debut in 2019, th


When it comes to high-end electric vehicles, one brand comes to mind: Tesla. But Porsche is fighting for a foothold in the electric auto market, even though, as Porsche North America CEO Klaus Zellmer says, the legacy brand sometimes loses customers to the California disrupter. Porsche will debut several new vehicles Friday at the Los Angeles Auto Show. Touted as a major competitor to the Tesla Model S since it was teased as a concept vehicle in 2015, the Porsche Mission E will debut in 2019, th
Porsche executive talks about keeping up with Tesla Cached Page below :
Company: cnbc, Activity: cnbc, Date: 2017-11-29  Authors: chloe aiello, adam jeffery
Keywords: news, games, cnbc, companies, tesla, mission, executive, vehicles, electric, porsche, talks, keeping, california, vehicle, verge, zellmer


Porsche executive talks about keeping up with Tesla

When it comes to high-end electric vehicles, one brand comes to mind: Tesla. But Porsche is fighting for a foothold in the electric auto market, even though, as Porsche North America CEO Klaus Zellmer says, the legacy brand sometimes loses customers to the California disrupter.

“We have lots of respect for Tesla – and, yes, I’m sure there are some Porsche customers, that in terms of connectivity, digital stuff in the car and electric battery in the vehicles, didn’t find the car that they wanted with Porsche so they bought somewhere else,” Zellmer said on CNBC’s “Closing Bell.”

Porsche will debut several new vehicles Friday at the Los Angeles Auto Show. But the German automaker’s most exciting vehicle won’t even be there. Touted as a major competitor to the Tesla Model S since it was teased as a concept vehicle in 2015, the Porsche Mission E will debut in 2019, the Verge reported.

Porsche has already made a foray into hybrid vehicles with the Panamera Turbo S E-Hybrid Sport Turismo , which similarly isn’t yet available in the U.S. But the Mission E marks the brand’s first attempt at an all-electric vehicle.

The Mission E will, according to The Verge, have comparable charge time, speed and cost to the Tesla Model S. But it will cost less than Porsche’s hybrid vehicle – and drive a bit slower, too. The Mission E will allegedly have certain autonomous features and may be sold at different price brackets.

If it sounds like Porsche is taking a few pages from Tesla’s book, it may be. Zellmer said California and the companies there have served as major inspiration for the company.

“Porsche and California has always been a love affair,” Zellmer said. “California is also the origin of lots of disruptions – when we talk about e-mobility, when we talk about companies like, Google and Apple and Facebook – it’s also a country where people look for an edge.”


Company: cnbc, Activity: cnbc, Date: 2017-11-29  Authors: chloe aiello, adam jeffery
Keywords: news, games, cnbc, companies, tesla, mission, executive, vehicles, electric, porsche, talks, keeping, california, vehicle, verge, zellmer


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